Factory needed to introduce a flexible, usage-based pricing model to support the launch of its new self-serve Team plan — but existing tools couldn’t deliver the flexibility they required. They needed a billing partner who could support hybrid pricing, fast migrations, and ongoing iteration without engineering bottlenecks.

Factory turned to Orb to quickly deploy a hybrid per-team + token usage pricing model, migrate enterprise customers without downtime, and build future-proof flexibility for pricing innovation. Orb’s platform now powers Factory’s agent monetization across a rapidly evolving AI landscape in which pricing transparency is key.

• Factory needed flexible usage-based billing and monetization infrastructure that could support the launch of a self-serve Team plan and expand access beyond enterprise customers.
• They needed the flexibility to support hybrid pricing models — combining seats, tokens, minimum commits, and usage-based overages.

• With Orb, they migrated all customers and launched on time, without distracting core engineering teams.
• Orb’s dimensional pricing capabilities and customer usage dashboards improved transparency and trust.
• Factory can now easily adapt pricing as AI models, token costs, and product strategies evolve.

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Powering flexible AI monetization

Factory is building the future of autonomous software development — empowering developers across the software development lifecycle to delegate tasks to agents called Droids. As they prepared to launch their new self-service Team plan and expand access to a broader customer base, Factory needed a billing infrastructure that could support the complexity of AI agent monetization.

Their requirements stretched far beyond traditional seat-based billing. Factory needed the ability to:

• Charge per team while tracking and billing token-based usage.
• Offer free trials with base token allocations and flexible overage pricing.
• Launch a self-serve Team plan while supporting the complex needs of existing enterprise customers.
• Maintain flexibility to adjust pricing as AI models, usage patterns, and product strategies evolve.
  
  

Existing providers couldn’t meet these needs in the necessary timeline without heavy custom development. Factory needed a billing platform that would allow them to move fast, without compromising flexibility or customer trust.

Orb lets us move quickly when pricing needs to evolve as AI models and agent capabilities advance. It gives us the flexibility to stay ahead of the market, without compromising on transparency for our customers"
_{– Francesca LaBianca, Head of Business Operations at Factory}

Migrating enterprise customers with zero downtime

Ahead of launch, Factory faced a critical challenge: migrate active enterprise customers to the new billing system without disruption.

With Orb’s support, the migration process was seamless. Factory preserved all historical usage and billing records, ensured backward compatibility, and successfully transitioned customers, all without downtime or impact to their day-to-day usage.

Orb’s real-time reporting and granular control over billing events enabled a smooth handoff, setting the foundation for a successful public launch.

Orb’s flexibility gave us confidence to migrate enterprise customers ahead of launch without compromising experience."
_{– Francesca LaBianca, Head of Business Operations at Factory}

Unlocking transparent, usage-based adoption

Factory’s new Team plan, powered by Orb, introduced flexible entry points for a wide range of customers — from solo developers to growing engineering teams.

With Orb’s usage dashboards and customer-facing metrics, Factory provided transparency into token consumption and overages, enabled teams to monitor usage thresholds in real time, and reduced billing-related support tickets by giving customers clear, predictable insights.

This transparency not only improved customer trust and adoption but also made it easier for teams to get started, offering a clear path from self-serve usage to enterprise expansion.

Building future-ready pricing strategies

In the fast-moving AI space, pricing must evolve as quickly as the products themselves. Factory’s partnership with Orb ensures they can adjust token costs, overage thresholds, and plan structures without re-engineering their billing system.

They can now quickly introduce new plans for different customer segments and experiment with monetization strategies as the AI agent ecosystem matures.

The Orb team has been amazing. Feature requests are handled immediately, and they’re incredibly quick to respond to everything. It’s been a true partnership."
_{– Nikita Lilichenko, Member of Technical Staff at Factory}