Asana pricing: Features and plans explained

Asana is a work management platform. It helps teams and individuals stay organized, collaborate effectively, and achieve their goals. In this article, we'll explain Asana's pricing structure. We'll explore its features and discuss how different plans cater to various businesses. 

You'll also learn:

• How Asana's platform facilitates project management and team collaboration
• The key features that differentiate Asana from other work management tools
• A detailed breakdown of Asana's pricing plans for individuals, teams, and enterprises
• Which types of companies and teams benefit most from Asana's pricing model

Before we get into Asana pricing, let’s start by explaining what Asana is and how it works in more detail. 

What is Asana?

Asana is a powerful project management tool that helps teams and individuals stay organized and on top of their work. It's a great option for businesses of all sizes, from small startups to large enterprises.

Here's what makes Asana different:

• Workflow visibility: Asana offers various visualization options. These options include lists, boards (Kanban), calendars, and timelines. They allow teams to visualize their work in a way that suits their style.
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• Connected tasks and goals: Asana enables teams to link everyday tasks to company-wide objectives. This way, they're fostering a sense of purpose and clarity.
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• Built-in automation: Reduce manual work with Asana's automation features. Automate routine tasks like assigning work, setting due dates, and sending notifications.
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• Easier communication: Keep conversations within the context of the work. Asana allows for frictionless communication, feedback, and approvals directly within tasks and projects.

Next, we’ll get into specific Asana features and how the platform actually works. 

How does Asana work?

Asana provides a structured yet adaptable framework for managing and tracking work. It helps teams of all sizes stay organized, collaborate, and move projects forward with confidence. Here's a closer look at its core components:

Tasks

In Asana, everything starts with a task. Think of tasks as individual units of work that need to be done. Let’s zoom into some of Asana’s features related to tasks:

• Detailed descriptions: Provide context, instructions, and relevant information within the task description.
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• Clear ownership: Assign tasks to specific team members so everyone knows who's responsible.
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• Deadlines and dependencies: Set due dates and mark dependencies between tasks to confirm work is completed in the right order.
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• Attachments and subtasks: Attach files directly to tasks. Asana helps break down complex assignments into smaller subtasks.

Projects

Projects in Asana help you group related tasks together, providing a clear structure for your work. Let’s look at how Asana’s projects feature works:

• Shared context: Projects provide a shared space for teams to understand the scope, goals, and progress of their work.
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• Multiple projects: A single task can belong to many projects, allowing you to track work across different initiatives.
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• Project sections: Organize tasks within a project using sections to categorize work.

Views

Asana offers different views to visualize your work in a way that makes sense for you and your team. Let’s look at four types of visualization available in Asana’s feature offering:

• List view: A simple and efficient way to view tasks in a list format. Sort and filter tasks by various criteria, such as due date, assignee, or priority.
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• Board view: Organize tasks visually using columns to represent different stages of a workflow. Drag and drop tasks between columns as they progress.
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• Calendar view: Get a clear overview of deadlines and schedules. Spot potential scheduling conflicts and plan your time effectively.
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• Timeline view: Visualize project schedules and dependencies on a Gantt chart. Track progress, identify potential roadblocks, and adjust plans accordingly.

Communication and collaboration

Asana facilitates communication and collaboration, keeping all project-related conversations centralized and in context. Here are three Asana features for collaboration:

• Comments: Discuss tasks and projects within Asana, eliminating the need for lengthy email chains.
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• Proofing: Simplify the feedback process with comments and approvals on images and documents. 
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• @mentions: Quickly loop in teammates by mentioning them in comments or task descriptions.

Workflows

Asana's workflow builder lets you automate repetitive tasks, saving time and reducing errors. Here’s a glance at Asana’s features for better workflow management:

• Custom rules: Create custom rules to automate actions. These actions can be assigning tasks, setting due dates, or sending notifications based on specific triggers.
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• Easier approvals: Set up approval workflows to ensure that work is reviewed and approved by the right people.
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• More efficiency: By automating routine tasks, you can free up your team to focus on more strategic tasks.

Goals

Asana helps you connect daily tasks to larger company objectives by setting goals within the platform. Let’s take a look at how Asana helps you handle large-scale goals:

• Company-wide alignment: Make sure everyone knows how their work contributes to the bigger picture. This feature ties into communication and task visibility. 
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• Track progress: Monitor progress towards goals and identify any areas that need attention. Thanks to Asana’s smooth interface, it’s easier to know when teams are about to hit major milestones. 
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• Increased accountability: Goals provide a clear framework for accountability. They also help teams stay focused on what matters most. Plus, Asana’s design makes it so you can see every task associated with various goals from one place. 

Reporting

Asana's reporting features provide valuable insights into your team's work and progress with these features:

• Custom dashboards: Create custom dashboards to track key metrics and visualize progress. What’s great about Asana is you can create timelines with dependables and adapt them on the fly. 
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• Spot bottlenecks: Use reports to identify potential bottlenecks and areas for improvement. This feature is useful for providing visibility of roadblocks during development, for instance. 

In the next section, we'll explain the different Asana plans. We’ll explore the Asana cost associated with each, and help you see how the Asana pricing plans cover different customer segments.

How much are the Asana pricing plans? 

Asana offers a variety of pricing plans to accommodate different needs and budgets. These plans cover everything from individuals and small teams to large enterprises. 

Please note: The prices shown here are current as of the time of publishing in December 2024, and these costs can change. For the latest info on fees, go to Asana’s pricing page.

Let's take a closer look at the pricing structure and how much Asana costs:

Individuals & small teams

Asana provides three distinct Asana pricing plans for individuals and small teams:

Personal — free

Perfect for those just getting started with Asana, the free plan provides a solid foundation for managing tasks and projects. It allows you to create unlimited tasks and projects, giving you the flexibility to organize your work your way. 

You can visualize your work using three different project views: list, board, and calendar. Basic workflows and integrations are included, allowing you to connect Asana with other tools you use every day. 

The Personal plan provides basic reporting features. Plus, you also gain access to community support through Asana's forum, webinars, and Help Center.

Starter plan

The Starter plan builds upon the Personal plan with capabilities for growing teams that need more advanced features. It’s priced at $10.99 per user per month when billed annually (or $13.49 billed monthly). 

This plan provides access to five project views. These options include timeline and Gantt charts, giving you more ways to picture your projects and track progress. You can invite an unlimited number of free guests to collaborate on projects. You also get access to automated workflows with a limit of 250 automations per month. 

The Starter plan also has Asana AI features like smart chat and smart goals, along with project reporting with dashboards. Plus, if you need assistance, you have access to personalized Customer Success options, which include customer support through live training sessions, guides, or paid assistance for customized onboarding and deployment support.

Advanced plan

This plan is designed for teams who need more features and greater control. The Advanced plan offers tools for managing a portfolio of work and goals across departments. Its cost is  $24.99 per user per month billed annually (or $30.49 billed monthly). 

This tier has everything in the Starter plan with some extra features. You gain access to project and portfolio views, including goals. Having this functionality means you can track progress across projects and initiatives with ease. 

Advanced workflows are included, with a limit of 25,000 automations per month, enabling you to automate more complex processes. Advanced reporting features give you unlimited dashboards for deep insights into your team's work. 

Resource management features, such as time tracking and workload views, help you assign resources. Like the Starter plan, you also have access to personalized customer support options.

Businesses & enterprises

Asana offers two enterprise-grade Asana pricing plans:

Enterprise

This plan provides features and controls for coordinating and automating work across departments. It's ideal for organizations that need to manage complex projects and initiatives. 

This plan includes all the features of the Advanced plan, along with unlimited essentials like projects, tasks, and storage. You also get unlimited portfolio views, standardized workflows, and goal standardization.

The Enterprise plan also has authentication and user management capabilities (SAML, SCIM). It also has customization options like custom branding and admin announcements.

Note: To get specific Asana pricing for the Enterprise plan, you'll need to get a custom quote.

Enterprise+

This plan builds upon the Enterprise plan with better security and compliance features. It's suitable for organizations with strict regulatory requirements. As with the Enterprise plan, you'll need to contact Asana's sales team for custom pricing. 

Enterprise+ includes all the features of the Enterprise plan, plus data access and management controls. It adds security and compliance reporting (audit log, SIEM support). It also offers compliance tools like data residency, key management, and HIPAA compliance.

Asana pricing scales to meet the needs of various teams and organizations. Each Asana plan builds upon the previous one, adding more features and functionality. Next, we’ll explain how Asana’s pricing structure suits different types of businesses. 

Asana's pricing structure is best for these types of companies

Asana's tiered pricing structure makes it a suitable choice for a wide range of companies and industries. Its flexible approach allows firms of all sizes to access the platform's features and tailor their usage to their needs. 

Let’s see who’d benefit the most from Asana’s offerings:

Growing teams

Scaling teams will find value in Asana's per-user pricing model, as it offers predictability for budgeting. As the team expands, they can simply add more users to their plan without facing unexpected cost increases. 

The Starter and Advanced plans provide a good balance of features and affordability. They give growing teams the tools they need to manage their work effectively without overspending.

Example

For instance, a rapidly growing tech startup with a distributed development team can opt for the Advanced plan. This plan gives them access to advanced workflows, resource management, and reporting tools. 

Large enterprises

Large enterprises will benefit from both Enterprise plans. These plans offer features and controls for coordinating and automating work across areas. 

These plans cater to the specific requirements of large organizations. Think features like custom branding, authentication, and enhanced security controls. 

Public pricing isn't available, but Asana offers volume discounts for large enterprises. This makes Asana a cost-effective solution for organizations with a high number of users.

Example

A multinational financial institution with strict compliance requirements could leverage the Enterprise+ plan. They can use it to confirm data residency compliance, use advanced security measures, and meet regulatory duties.

Nonprofits

Asana also recognizes the needs of nonprofits. They offer discounted pricing for eligible organizations. The fact that there are discounts for these groups makes its features more accessible to those with limited budgets. 

Example

Think of a non-profit organization coordinating disaster relief efforts across many countries. They can use Asana to manage logistics, track progress, and coordinate volunteers. All can be done while benefiting from discounted pricing.

How to build your own pricing model like Asana

Want to create a pricing structure that's as effective as Asana’s for your product? Here's a breakdown of the key steps involved in building a tiered pricing model similar to Asana. These steps go as follows:

• Identify your ideal customer profile(s): You need to define who your target audience is. Consider their needs, budget constraints, and desired outcomes.
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• Conduct thorough market research: Analyze your competitors' pricing strategies. Understand the prevailing market rates for similar products or services.
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• Determine your value metric: Asana uses a per-user, per-month pricing model. Choose a value metric that aligns with your product and how customers derive value from it. It could be based on usage, features, storage, or a combination of factors.
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• Create distinct tiers: Structure your pricing plans into clear tiers. Each should offer a different set of features and value propositions. Start with a basic free or low-cost plan, then progressively add more features and value in higher tiers.
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• Price strategically: Set prices for each tier that reflect the value provided. Consider factors like costs, perceived value, competitor pricing, and customer willingness to pay.
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• Offer annual billing discounts: Help customers commit by offering discounts for annual subscriptions. This strategy is similar to Asana's approach.
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• Provide adaptability: Allow customers to upgrade or downgrade their plans as their needs change. This process should be simple — ideally in just a couple of clicks. 
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• Communicate value clearly: Clearly articulate the features and benefits of each plan on your pricing page. Use visual cues, comparison tables, and concise language to help customers see the value they're getting.
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• Test and iterate: Continuously monitor your pricing strategy's performance. Gather customer feedback, analyze data, and make changes as needed to optimize your pricing model over time.

How Orb can help you create effective pricing models like Asana’s

Asana’s pricing has successfully implemented a tiered strategy that caters to a diverse user base. What if you could adopt a similar pricing model to provide value to your customers?

With Orb, you can.

Orb is a done-for-you billing platform made for businesses that need to design and manage sophisticated pricing models. Companies we’ve helped, like Perplexity and Vercel, are already using Orb.

We handle the intricacies of usage-based pricing. Orb gives you the tools to build a modern and scalable billing engine. Here's how Orb can help you implement a flexible pricing strategy that’s as effective as Asana’s:

• Granular usage tracking: Orb's event tracking allows you to capture a wide range of billable events. Think everything from simple API calls to complex feature usage. This granular data forms the foundation of a truly tiered pricing structure.

• Flexible pricing tiers: Orb lets you create a diverse set of pricing plans, mirroring Asana's approach. Combine usage-based billing with flat subscriptions. You can even offer free trials, and implement volume discounts – all within a single platform.

• Data-driven insights: Orb provides reporting and analytics tools. These tools help you understand customer behavior and change your pricing strategy. Find which features drive the most value, track plan performance, and adjust your pricing based on data.

• Customized billing logic: With Orb's custom logic, you can build a billing system that reflects your unique business model. Go beyond simple per-user pricing and use complex calculations and tiered discounts based on custom metrics.

• Integration with your stack: Orb integrates with your existing tech stack. Orb’s integrations include data warehouses, accounting software, and CRM systems. Orb allows you to manage your entire billing operation from a single platform.

Ready to take your billing to the next level? Explore our flexible pricing options to find a plan that works for your particular business needs.