Asana pricing: Plans and cost breakdown for 2025

Asana is free for up to 10 people and has team plans starting at $10.99 per user monthly. This guide breaks down each plan’s features and hidden costs, plus how Asana’s pricing compares to alternatives.

Quick overview of Asana pricing plans

Pricing for Asana starts at $0 for small teams and goes up to custom rates for enterprise-grade features. Each paid plan is billed per user, with annual and monthly options, and some tiers include usage limits for AI and automation. Here’s a summary chart of Asana plans:

* Starter requires a 2-seat minimum. Seat bundles increase in tiers (e.g., 5, 10, 15).
** Advanced includes capped monthly AI usage and automation limits.

Asana pricing breakdown

Asana pricing tiers are built around team size, feature needs, and administrative control. We’ll take a closer look at how each plan works, including Asana business pricing, Asana enterprise pricing, and usage-based details like automation and AI limits. Let’s zoom in on each plan:

Asana Personal plan (Free)

Free Asana Personal plan includes up to 10 teammates, unlimited tasks and projects, basic views, 100MB file uploads, and over 100 app integrations.

The Asana Personal Plan is designed for individuals or small teams looking to manage tasks and projects with no financial commitment. Asana monthly costs would be $0 and include the essentials to get work done.

Key features include:

• Unlimited tasks, projects, and messages
• List, board, and calendar views
• 100MB per file upload limit
• 100+ third-party integrations
• Up to 10 team members
• Basic search and project templates
  
  

What’s missing:

• Timeline (Gantt) view
• Custom fields or forms
• Project dashboards or reports
• Admin controls or privacy settings

Who is it best for?

The Personal plan works best for freelancers, consultants, and small teams that don’t need advanced tracking or admin tools. It’s also a good starting point to explore Asana project management pricing without commitment. If your team stays under 10 members and needs basic task collaboration, you won’t need to pay anything.

Starter plan (Asana premium pricing)

Asana Starter plan at $10.99/month adds timeline views, workflow builder, custom fields, forms, advanced search, and unlimited automations with no user cap.

Starter introduces core planning and automation tools for growing teams. It lifts the 10-user cap and brings in key features that help track timelines and manage workloads.

Key features include:

• Timeline (Gantt) view for visual planning
• Custom fields and project templates
• Forms for work intake
• Basic dashboards with visual reporting
• Workflow builder with 250 monthly rule runs
• Asana AI with ~150 actions per month
• Admin console with privacy and sharing settings

What’s missing:

• Portfolio and goal tracking
• Advanced reporting and approvals
• Higher automation and AI limits
• Time tracking and workload management

Who is it best for?

Starter is ideal for small teams ready to upgrade from the free plan. It supports better coordination and task visibility while keeping Asana costs predictable. If you're running product sprints, marketing campaigns, or team operations, Starter offers the planning tools to support those efforts.

Advanced plan (Asana business pricing)

Advanced plan at $24.99/month includes AI Studio access, portfolios, workload tracking, time tracking, approvals, Salesforce integrations, and higher usage limits.

Advanced steps up the feature set with deeper control and visibility across multiple projects and teams. It includes generous usage limits for automation and AI, plus access to AI Studio.

Key features include:

• Portfolios and Goals for team alignment
• Time tracking and workload balancing
• Universal reporting and dashboards
• 25,000 automation rule runs/month
• ~1,500 AI actions/month
• Access to AI Studio with platform credits
• Salesforce, Tableau, and Power BI integrations
• Forms branching, approvals, and custom fields
• Advanced admin permissions and locked fields

What’s missing:

• SAML SSO, SCIM, or audit logs
• Enterprise-level security controls
• Unlimited usage and 24/7 support

Who is it best for?

Advanced is a great fit for mid-size teams or growing companies managing cross-functional work. It brings more control and visibility, especially useful for team leads or operations managers. If you’re planning across departments or using data to guide decisions, Advanced delivers serious value for its price.

Enterprise plan (Asana enterprise cost)

Enterprise plan includes unlimited automation, workflow bundles, SAML, SCIM provisioning, admin controls, mobile restrictions, and 24/7 support.

The Enterprise plan unlocks full control, unlimited automation, and high-security features. It’s designed for organizations with strict requirements and large user bases. Asana prices at an enterprise level are based on volume and requirements.

Key features include:

• Unlimited automation and AI usage
• SAML SSO, SCIM provisioning, and service accounts
• Admin controls with audit logs and domain whitelisting
• Workflow bundles and company-wide dashboards
• Universal workload and advanced resource tracking
• Data export and custom branding
• 24/7 premium support and onboarding

What’s missing:

• Compliance tools like HIPAA and SIEM integrations (Enterprise+ only)

Who is it best for?

Asana enterprise pricing makes sense for larger teams that require centralized controls, guaranteed uptime, and premium support. If you're managing hundreds of users and need to meet security or compliance standards, this tier offers the flexibility and control to do it right.

Enterprise+ plan

Enterprise+ adds audit logs, HIPAA compliance, data residency, SIEM support, key management, and trusted guest domain controls for regulated industries.

Enterprise+ adds advanced compliance and governance on top of the regular Enterprise features.

Key features include:

• HIPAA compliance and Business Associate Agreements
• Audit log API and SIEM integration
• Enterprise Key Management and data residency options
• Whitelisted guest domains and managed workspaces
• App controls and enhanced admin controls

Who is it best for?

Enterprise+ is built for large companies in regulated industries like healthcare, finance, or government. If your organization requires HIPAA, regional data hosting, or encryption key control, this tier offers the tools to stay compliant.

Asana nonprofit pricing

Asana offers a 50% discount on Starter and Advanced plans for eligible nonprofits. The discount applies to annual subscriptions only, and nonprofits must apply through Asana’s nonprofit pricing program. 

Note: If your nonprofit is using the free tier but needs more project coordination, this discount can make paid features accessible without inflating your Asana costs.

Which plan should you pick?

If you're working solo or testing project tools, the Personal plan is a smart place to start. It’s free, simple, and covers all the basics. Starter is good for smaller teams growing past the free tier. It unlocks automation and timeline views while keeping monthly costs reasonable.

Go with Advanced if you manage multiple projects or departments. The jump in features (portfolios, reporting, AI) makes it worth the higher cost, especially for ops and marketing leads.

Choose Enterprise or Enterprise+ if your team needs top-tier security, admin oversight, or custom support. Asana enterprise pricing is best suited for large rollouts or compliance-heavy industries.

A closer look at Asana's usage-based pricing

Asana pricing is mostly based on per-user plans, but some features follow a usage-based model, especially automation and AI. These don’t show up in the standard pricing table but can affect how much you end up paying as your team scales. Let’s look at each element:

Automation usage and monthly caps

Paid plans include a monthly allowance of automation rule runs:

• Starter: 250 rule runs/month
• Advanced: 25,000 rule runs/month
• Enterprise: Unlimited

Once the cap is reached, automated workflows stop running until the next monthly cycle. Asana doesn’t charge overage fees by default, but teams that hit these limits consistently are encouraged to upgrade to the next tier.

AI limits by plan

Asana includes a range of AI features like task summaries, smart replies, and automated project insights. Usage is capped based on plan:

• Starter: ~150 AI actions/month
• Advanced: ~1,500 AI actions/month
• Enterprise: Unlimited

When the cap is reached, AI tools temporarily stop working. There are no overage fees on these actions, but if your team depends on AI to handle repetitive work or large volumes, higher tiers become necessary.

AI Studio credits and overages

AI Studio, available on Advanced (annual) and Enterprise plans, introduces a true usage-based pricing layer. It runs on a credit system:

• Credits are consumed based on the complexity and volume of AI workflows.
• Plans include a monthly credit allowance.
• Additional credits must be purchased once the limit is exceeded.

Asana does not publish exact per-credit costs. Admins can track usage within the admin console. Teams using advanced AI workflows (like custom rule builders) should factor these credits into total Asana costs.

Hidden costs, usage limits, and gotchas

Asana pricing is mostly clear, but there are a few limitations and structural quirks that can impact the real cost of using the platform. Here are some of those limitations:

Overage charges

Asana doesn’t bill automatically when teams exceed automation or AI usage. However, key functions stop working once limits are hit. This forces a choice between waiting for a reset or upgrading the plan. AI Studio credits also require extra payment beyond the monthly allowance.

There are no surprise charges for task volume, storage, or the number of projects. But AI usage and automations do have firm thresholds.

What would you actually pay?

Asana pricing tiers come with minimum seat requirements. Paid plans start at a 2-seat minimum, and teams above 5 users are billed in bundled seat blocks (e.g., 10, 15, 20). So if you have 6 users, you’ll pay for 10 seats. For example:

• 6 users on Starter = 10 seats = $10.99 × 10 = $109.90/month (billed annually)
• If usage exceeds automation or AI limits, you may need to upgrade to Advanced = $249.90/month

Remember: Asana monthly cost can grow faster than expected for smaller teams, especially when usage bumps them into the next pricing tier.

Asana pricing compared to alternatives

Asana pricing is more structured and feature-rich than tools like Trello, ClickUp, or Monday.com. While the cost per user is higher, especially with bundled seat tiers, Asana offers stronger cross-project visibility, portfolio tracking, and enterprise-ready automation and AI. 

Trello focuses on simplicity and keeps pricing low, but it lacks timeline, workload, and advanced automation unless you upgrade. 

ClickUp includes more features at each tier, including docs, time tracking, and custom dashboards, but its interface can feel cluttered, and AI is a paid add-on. 

Monday.com is easy to adopt and highly visual, though its automation and integration limits in mid-tier plans make it less appealing for fast-growing teams.

Competitor comparison table

Pro tip: For those interested in replicating usage-based pricing like Asana’s AI Studio, Orb is the done-for-you billing platform with the infrastructure to manage flexible billing models. Orb helps SaaS companies price based on events, usage, or hybrid models without custom code.

Is Asana pricing fair?

Yes, Asana pricing is generally fair, especially for teams that make full use of its planning, automation, and reporting features. The platform offers clear value at each tier, with feature upgrades that match the needs of growing teams.

That said, pricing can feel rigid for smaller teams. The 2-seat minimum and bundled seat structure mean many users pay for more seats than they need. Starter and Advanced plans also include usage caps for automation and AI, which can limit teams unless they upgrade.

For larger organizations, the pricing scales well. Enterprise tiers unlock unlimited usage, advanced controls, and support that justify the cost. For smaller teams, the free and Starter plans cover most needs, but the gap between them can feel expensive if only a few premium features are needed.

Takeaway: Overall, Asana pricing is clear, predictable, and aligned with value, especially once you pass the early growth stage. It's not the cheapest option, but it delivers a strong return on cost for teams that depend on structured project management.

FAQs

How much does Asana cost per month?

Asana pricing starts at $0 for the Personal plan, with paid plans ranging from $10.99 to $30.49 per user/month depending on features and billing frequency. Enterprise pricing is custom-based on usage and team size. Monthly billing is available, but annual plans offer lower rates.

Is Asana worth the price?

Asana is worth the cost for teams managing multiple projects, workflows, or departments, especially those that need automation, reporting, and admin controls. It's ideal for growing teams, operations leads, or organizations scaling their project management. Smaller teams may outgrow the free tier quickly and benefit from Starter or Advanced.

Can you use Asana without a subscription?

Yes, Asana offers a free Personal plan for up to 10 users with access to core task management features. It’s a solid starting point for individuals or small teams. Upgrading unlocks planning tools, timelines, and advanced collaboration.

Is Asana AI worth it?

Yes, but keep in mind that Asana AI is useful for teams handling high task volume or repetitive project work, thanks to features like task summaries, smart status updates, and follow-up suggestions. It adds the most value on Advanced or Enterprise plans, where usage limits are higher. For light use, the included AI actions on Starter may be enough.

Power usage-based pricing like Asana, with Orb

Asana offers clear per-seat pricing with advanced features like automation, tier-based upgrades, and usage-driven AI limits. But behind models like these lies a challenge: Building flexible, accurate billing that evolves as your product and customer base do. 

Orb helps SaaS and GenAI companies manage this complexity, turning usage data into a flexible pricing engine that adapts, scales, and performs.

Whether you’re managing tiered upgrades, tracking consumption-based actions, or offering AI-powered features with usage caps, Orb gives you the infrastructure to design and manage pricing logic like Asana’s, without engineering bottlenecks. Here’s how Orb helps:

• Build adaptive billing workflows: Orb lets you define pricing models that map to product value, whether that’s per seat, per action, or tier-based with thresholds. With plan versioning and feature flagging, you can evolve your pricing without rewriting code.
• Monitor usage and create accurate invoices: With real-time tracking of all billable events, Orb supports pricing models that depend on usage limits or credits. End-customers see transparent, itemized invoices, reducing billing friction.
• Launch new pricing strategies with confidence: Instead of guessing how a change might impact revenue, use Orb Simulations to test pricing changes against real usage data. Run parallel models, forecast outcomes, and refine before going live.
• Enable rapid iteration without disruption: Product teams can launch and update pricing directly, using historical usage data and visual tools with no heavy engineering required. Experiment with billing logic, incentives, and deploy changes across segments.
• Keep operations and finance in sync: Orb integrates with your financial systems, making sure that billing and revenue recognition are always accurate. Finance teams get a full audit trail, and every usage event flows into Orb’s RevGraph, a unified system that supports clean reporting and compliance.

If you want to launch pricing models like Asana, Orb helps you do it without complex engineering. Check out Orb’s flexible pricing tiers and see how it can support your product and revenue goals.