Vercel pricing: Features and plans explained

In 2025, Vercel pricing plans include a freemium tier, Vercel Pro that costs $20 per user monthly, and the Enterprise plan with custom pricing. 

Quick overview of Vercel’s pricing plans

Vercel pricing in 2025 includes several tiers, from a no-cost option to custom enterprise contracts. The following table summarizes the key aspects of each plan:

¹ Costs scale in a usage-based model beyond the included bandwidth. 

² Costs scale in a usage-based model beyond the included function calls.

Vercel pricing explained: Plan-by-plan breakdown 

Hobby plan: The Vercel free tier

Vercel Hobby plan offers free forever hosting with CI/CD, CDN, firewall, and basic analytics for personal projects.

The Hobby plan offers a no-cost entry point to Vercel. So, is Vercel free? Yes, Vercel does have a free tier, and this plan has no monthly or annual fee, but it includes usage-based limits.

The Vercel free plan features:

• Continuous deployment and CDN: It allows easy deployment from Git with automated CI/CD, served via Vercel’s global CDN.
• Serverless functions and edge: Developers can deploy the Vercel Serverless Functions and Edge Middleware with included base usage.
• Performance insights and security: Basic traffic analytics and performance insights are available, along with DDoS mitigation and a WAF with preset rules.
• Git integration and previews: You can connect Personal Git repositories for Preview Deployments via unique URLs.
• Usage limits: Includes up to 100 GB of bandwidth per month and 100,000 serverless function invocations per month. Exceeding these limits results in service suspension for the overused feature until the quota resets.
• Team collaboration: Collaboration with team members is not included in this free plan.
• Support: Only community support is available.

Who is this plan best for?

This plan suits early-stage developers, students, and hobbyists working on personal, non-commercial projects. It's ideal for learning, personal blogs, portfolios, or MVP demos with low traffic. 

SaaS startups can use it for initial prototyping, but they should plan to upgrade for production use due to the usage caps and lack of team support.

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Pro plan

Vercel Pro plan at $20/month includes 10x usage, observability tools, cold start prevention, and email support.

The Pro plan is Vercel’s standard offering for professional use. The price is $20 per user per month, billed monthly. They offer a free trial. For usage beyond the included quotas, you’ll receive bills on a pay-as-you-go basis.

Vercel Pro plan features:

• Higher usage limits: It includes much higher quotas compared to Hobby, such as 1 TB of bandwidth per month and 1,000,000 serverless function invocations per month.
• Team collaboration: Pro allows inviting team members with role-based access control.
• Faster builds and better overall dev experience: Teams get access to more build resources and concurrency, resulting in faster builds.
• Observability and insights: Advanced tools for monitoring app performance and usage come with it, such as longer log retention and more analytics events.
• Better performance features: Features like cold start prevention for serverless functions improve performance.
• Security and reliability: Get advanced WAF protection and the ability to enable rate limiting.
• Support: Vercel also provides standard email support on this plan.

Who is this plan best for?

Most SaaS startups and small businesses will find the Pro plan a good fit. It’s ideal for small teams needing to collaborate on a production web application with moderate traffic. 

The combination of collaboration tools, support, and higher limits makes it attractive for teams who put a strong emphasis on developer productivity.

Enterprise plan

Vercel Enterprise plan adds access controls, SCIM, custom WAF rules, 99.99% SLA, and multi-region support.

Vercel Enterprise Plan pricing is on a custom-quote basis according to an annual contract that’s tailored to the organization’s size and needs. Expect costs in the tens of thousands of dollars per year.

Key features:

• Security and compliance: Includes Single Sign-On (SSO), SCIM support, dedicated IP addresses, and Secure Compute isolation.
• Performance and uptime: Offers a 99.99% uptime SLA and multi-region failover capabilities.
• Advanced networking and WAF: Allows managed custom WAF rulesets and private networking features.
• Support and account management: Provides priority support with a dedicated Customer Success Manager and 24/7 availability.
• Flexible limits and add-ons: Comes with customizable usage limits and the option to bundle more Vercel products.
• Usage and billing: Typically involves pooled usage and billing via invoice with flexible payment terms.

Who is this plan best for?

It’s best for established companies and scaling startups needing strong guarantees, security compliance, or extensive collaboration. It's suitable for applications where downtime or security issues have a severe business impact. 

Large engineering teams also benefit from the advanced features and dedicated support.

Which plan should you pick?

If you're a solo developer working on personal projects or just exploring Vercel, the Hobby plan is an excellent starting point. You get a generous set of features to get your project off the ground without any upfront cost.

For expanding teams or production applications, the Pro plan at $20 per user monthly offers essential collaboration, increased usage limits, and Vercel support. It's the sweet spot for many growing SaaS businesses that prioritize developer productivity and predictable costs.

For large companies that need rigorous security and scale, the Enterprise plan delivers features like SSO, isolated infrastructure, and a 99.99% uptime SLA. It also features white-glove support.

Vercel v0: What is it, and how does it relate to Vercel?

v0 is an AI-powered UI generator developed by Vercel that turns natural language prompts into production-ready React components styled with Tailwind CSS and Shadcn UI. Designed to speed up frontend development, v0 helps developers prototype and iterate on user interfaces.

Key features:

• Natural language to code: Describe your desired UI in plain English, and v0 generates the corresponding React components.
• Interactive editing: Iterate on generated components within v0 before integrating them into your project.
• Flexible output: Export components for use in frameworks like Next.js, or scaffold entire projects using the shadcn CLI.

Vercel v0 pricing:

• Free: 100 generations/month, access to all models, public history, and code export (React + Tailwind).
• Pro ($20/month): 2,000 generations/month, private generations, versioning, and priority support.
• Team ($40/month per user): All Pro features, plus shared workspace, centralized billing, and enhanced support.
• Enterprise (custom pricing): Includes SSO/SAML, usage-based billing, admin controls, onboarding assistance, and increased limits.

While v0 simplifies the UI development process, it focuses solely on frontend components and does not generate backend logic. Developers can integrate v0-generated UIs with their existing backend services as needed.

How does it relate to Vercel?

v0 is a standalone tool that complements Vercel's deployment and hosting services, but is not required to use them. You can use v0 to craft your UI components and then deploy your application on Vercel, or use Vercel independently of v0.

Understanding Vercel’s usage-based pricing

Vercel pricing includes usage-based billing for resources consumed by your apps. Here’s how they measure usage:

• Bandwidth (fast data transfer): Measures the total data transferred from Vercel’s CDN to your users in gigabytes. This includes all assets like HTML, CSS, images, and API responses.
• Edge requests: Counts every HTTP request that hits Vercel’s Edge Network, regardless of size.
• Serverless function invocations: Each time you trigger a Vercel Serverless Function, it counts as an invocation.
• Function execution time (GB-hours): Calculated by multiplying the runtime of a function (in hours) by the memory allocated (in GB).
• Edge function execution units: A measure of compute time used by Edge Middleware and Edge Functions.
• Image optimization: Charges depend on the number of image transformations and cache accesses if you use Vercel’s built-in optimization.

What happens at overage points?

On the Hobby plan, going over the limits for any of these metrics will result in pausing the service for that feature until the quota resets (after approximately 30 days). You cannot pay for overages on the free tier.

On the Pro plan, there are no hard caps. If you exceed the included usage, your bills will increase according to the set overage rates for each metric. 

For example, bandwidth overage has a starting rate of $0.15 per GB, and additional function invocations cost $0.60 per million. Vercel provides a Spend Management dashboard where you can monitor your usage and set alerts or budget limits. You can even opt to auto-pause projects when you reach your budget.

On Enterprise plans, usage limits are typically higher and custom-negotiated. Significant overages will lead to Vercel contacting you to adjust your plan, and extra fees at enterprise rates can apply.

Example scenarios

• Consider a Pro plan user who serves 1.2 TB of data in a month. The included bandwidth is 1 TB, so the overage is 0.2 TB (200 GB). At $0.15/GB, the additional cost would be approximately $30.
• Another Pro plan user has 1.5 million serverless function calls in a month. With 1 million included, the overage is 0.5 million calls. At $0.60 per million, the extra cost would be $0.30.
• A Hobby plan user whose blog suddenly gets 120 GB of traffic in a month will exceed the 100 GB limit. Consequently, the site might become inaccessible for some users until the bandwidth quota resets or the user upgrades to a paid plan.

Note: For more information on how Vercel handles usage and pricing, consult their official documentation.

Are there any hidden costs, usage limits, and gotchas?

Yes, there are potential hidden costs, usage limits, and gotchas associated with Vercel pricing that SaaS companies should be aware of. While the Hobby plan pauses services upon exceeding limits, Pro and Enterprise users can incur additional charges. For instance, exceeding the included bandwidth on the Pro plan starts at $0.15 per GB. 

Similarly, going over the included serverless function invocations costs $0.60 per million.

Tip: Pro teams can set up spend management alerts in Vercel to mitigate surprises.

What would you actually pay? 

Imagine a Pro plan team with an application experiencing a sudden surge in image views, leading to an extra 500 GB of bandwidth usage. This would result in an additional charge of approximately $75 for that month ($0.15/GB * 500 GB).

Missing features in the free plan

The Hobby plan has limitations that can be "gotchas" for those expecting more. A notable one is the restriction to non-commercial, personal use only. Any commercial activity requires upgrading to a paid plan. 

Plus, the Hobby tier lacks team collaboration features and offers only community support, which might be lacking for production-oriented projects. The usage limits themselves (e.g., 100 GB bandwidth, 100k function calls) can also be restrictive for even moderately trafficked sites.

Limitations in Pro tier

The Pro plan offers more generous limits, but it's not without its constraints. While it allows team collaboration and provides email support, certain advanced features like Single Sign-On (SSO) and dedicated support are for the Enterprise tier. 

Pro plan users should also be mindful of the per-seat pricing model. Costs scale directly with the number of team members. Also, while function execution duration is longer than the Hobby plan, it still has limits (configurable up to 300 seconds), which could be a constraint for very long-running processes.

What would you actually pay? 

Consider a Pro team of 5 developers. The base cost is $100 per month (5 users * $20/user). If they also exceed their included image transformations by 20,000 (beyond the 10,000 included), they will incur an extra charge of $1 per 1,000 transformations, totaling an extra $20 for image optimization. 

The total bill for that month would be $120, excluding any other potential overages.

It's vital for SaaS businesses considering Vercel to estimate their expected usage and required features against the many pricing tiers to avoid unplanned costs. Monitoring the usage dashboard and setting up alerts can be a good approach to manage expenses on the Pro plan.

Vercel plan usage caps

Each pricing tier carries fixed monthly quotas and limits on key resources:

• Hobby: 
  
  • 100 GB/mo CDN bandwidth (fast data transfer) plus ~10 GB origin data
  • 100,000 serverless function invocations (with 100 GB-hours of execution)
  • 1,000,000 Edge Middleware invocations
  • 500,000 Edge Function execution units
  • 1,000 optimized images via Image Optimization
  • ~100 hours of build execution time
• Pro: 
  
  • 1 TB/mo CDN bandwidth (+100 GB origin fetch)
  • 1,000,000 serverless invocations (1,000 GB-hour execution)
  • 1,000,000 Edge Middleware calls
  • 1,000,000 Edge Function units
  • 5,000 image optimizations
  • ~400 hours build time included per month (beyond these, on-demand overage fees apply)
• Enterprise: 
  
  • Custom/negotiated limits for bandwidth, functions, edge middleware, image optimizations, build time, etc., tailored per contract
  • Includes all Pro features with higher usage ceilings as agreed

Note on unused credits: Unused usage credits do not roll over to the next billing cycle — any unutilized quota expires at period’s end. Also, they measure usage at the team level (shared across all members on Pro/Enterprise) rather than per individual seat. Expired credits aren’t redeemable.   

Vercel pricing compared to alternatives

Vercel pricing compared to alternatives like Netlify and AWS Amplify reveals trade-offs in free tiers, usage-based models, and enterprise support. Vercel often balances generous included limits with clear overage pricing, focusing on developer experience. 

Netlify offers a similar all-in-one platform, while AWS Amplify provides greater flexibility within the broader AWS ecosystem, albeit with potentially more intricate pricing. Let’s look at how Vercel compares to other competitors:

Netlify's free plan includes build minutes and bandwidth, with overages billed. Historically, Netlify faced criticism for unexpected overage bills on free plans. Vercel's free plan avoids this by suspending service at limits. 

AWS Amplify's pricing is purely usage-based after a 12-month free tier, offering flexibility but potentially less predictability. Cloudflare Pages offers a very generous free tier for static sites, with bandwidth largely unmetered.

For companies looking to build similar usage-based pricing models, infrastructure like Orb, the billing platform, provides tools to unlock usage data, enabling flexible pricing and billing without the constraints of rigid systems. 

Orb allows decoupling usage data from pricing metrics for easier experimentation and accurate billing.

Is the pricing fair?

Vercel pricing is fair for the value it provides, especially in the early stages. They clearly outline included features and overage rate, making it easier to understand potential costs. The Hobby tier is remarkably generous for personal projects. It allows devs to hit the ground running without financial commitment.

The Pro plan, at $20 per user monthly, offers a marked step up in resources and collaboration features. For small to medium-sized teams, it often presents a competitive value. The included bandwidth and function invocations are substantial for many SaaS apps in their growth phase.

However, the fairness can feel less clear as usage scales or when specific enterprise-level features become necessary. The jump from Pro to Enterprise can represent a considerable cost increase. 

Takeaway: The initial value and transparency of Vercel pricing make it a strong contender for many SaaS firms. The key is to monitor usage and understand the tier limitations as your application grows.

FAQs

How many projects can I have on Vercel free vs. Pro?

When it comes to Vercel Hobby vs. Pro, both tiers allow unlimited projects, but the Hobby plan is limited to personal use with no team collaboration, while Pro supports shared projects and team features. 

Is deploying on Vercel free?

Yes, Vercel offers a free Hobby tier where you can deploy personal projects with usage limits on bandwidth, function calls, and build concurrency.

How do you know when to pick Vercel Pro vs. Enterprise?

Choose Pro if you're a startup or small team needing collaboration, support, and scalable usage. Pick Enterprise if you need advanced security (like SSO), custom usage limits, SLAs, or dedicated support.

Is Vercel free for commercial use?

No, the Hobby plan is intended for non-commercial use. For commercial or production projects, Vercel recommends upgrading to Pro or Enterprise.

How to build flexible pricing like Vercel using Orb

Inspired by Vercel's pricing tiered structure and usage-based elements, many innovative companies choose Orb as their underlying infrastructure. Just like Vercel, you can use Orb to build refined subscription model logic tailored to your unique offerings. Here’s how Orb helps:

• Granular usage tracking: Mirroring Vercel's approach to metering bandwidth and function calls, Orb carefully tracks every billable event within its RevGraph. This way, you can safely rely on Orb's precise automated invoicing for your users.
• Flexible tiered pricing: Emulate Vercel's multi-tiered plans, catering to different customer segments. Orb allows you to create and manage a range of pricing tiers, easily handle upgrades and downgrades, and even get your price changes under control.
• Usage insights: Gain actionable info from your raw usage data within Orb's RevGraph, similar to how Vercel provides insights into bandwidth and function consumption. With Orb, you also get in-depth reporting.
• Custom pricing models: Define your own unique usage metrics and pricing structures with Orb's flexible SQL editor. It allows you to align your pricing precisely with your product's value, much like Vercel has tailored its subscription model.
• Billing experiments: Test different pricing strategies with real data before committing. Orb Simulations allow you to test pricing to improve for customer acquisition and customer retention without disrupting your live environment.

If you want to launch pricing models like Vercel, Orb helps you do it without the need for complex engineering work. Explore our flexible pricing tiers and extensive features to find the right fit for your SaaS business.