How Amplitude prices
Captured November 2, 2026 at 1440px wide. The page continues below the crop (11,106px in total).
Amplitude plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeFor individuals getting started | Free | 2M Events/month forever. |
| PlusFind product-market fit with room to grow | $0 | First 2M Events/month free. |
| GrowthFor teams scaling how they learn and improve | Custom | Event based pricing |
| EnterpriseFor companies transforming how products get built | Custom | Event based pricing |
As printed on the page captured November 2, 2026.
How does Amplitude pricing work?
The event is the value metric, a fit for a product-analytics platform whose cost of service is ingestion and query volume. Seats are out of the bill: the table's Team members row reads 'Unlimited' on all four plans, and the FAQ lists 'unlimited seats' on Free. A strip under the headline lists what all plans include: Amplitude AI, Analytics, Session Replay, Experimentation, Guides and Surveys, and Activation. Free carries 2M events a month with 'No Credit Card required.' Plus 'Starts at $0' with 'First 2M Events/month free.' and 'Scale up to 70M Events'. Growth and Enterprise read 'Custom' and 'Event based pricing'. Every product is present on every plan, and the plans differ by volume and depth.
The motion runs product-led into sales-led. The hero opens on positioning, 'Build better products with a system that actually learns.' over 'Connect customer context, experimentation, and AI to move faster and know what works.', and the four cards carry taglines in the same language, from 'For individuals getting started' to 'For companies transforming how products get built'. Free starts with 'Start for free', Plus offers 'Get started' and an 'Estimate bill' link, and Growth and Enterprise route to 'Talk to sales'. The page moves from a logo row, 'Trusted by teams changing how products get built', and a startup offer, 'one free year on our Growth plan' for companies 'under $10M in funding and fewer than 20 employees', through two testimonials and 'Compare all plan features', to the 'Annual Plus Plan Comparison' chart, the add-on grid 'Everything included. More when you need it.' and an FAQ that opens on the free plan.
Under the hood, the plans are a usage ladder with feature packages layered on top. Plus scales with event volume, and the FAQ says buyers can 'upgrade anytime for better rates', which points to per-event rates that fall as committed volume rises. On Growth and Enterprise, deeper capability in experimentation, guides and surveys, activation, session replay and accounts comes as packages, and the table's Growth column prints those paths cell by cell, from '10,000 Add-on for more' agent sessions to '30 days Add on for 90 days' chat retention. 'Expanded packages are priced as a percentage of your platform plan.' Pricing add-ons as a percentage ties them to the size of the core contract, so they scale with each account. The line beside the chart, 'without overage penalties, surprise renewal spikes, or pressure to cut back on instrumentation', shows the commercial promise Amplitude makes: keep sending data.
What does Amplitude's pricing page do well?
- The 'All plans include:' strip under the headline names the six products every plan carries before a single price appears
- The Free plan is concrete and permanent: '2M Events/month forever.' and 'No Credit Card required.', with the FAQ adding 'It's not a trial. There's no time limit.'
- The 'Annual Plus Plan Comparison' chart turns a cost claim into a visible curve across event tiers from 1.5M to 20M
- The startup offer prints its eligibility, 'under $10M in funding and fewer than 20 employees', next to 'Apply now'
- Card taglines describe each plan by stage, from 'Find product-market fit with room to grow' to 'For teams scaling how they learn and improve'
What does Amplitude's pricing page reveal about its pricing strategy?
- Events are the single value metric, and 'Unlimited' team members on every plan keep headcount out of the bill so adoption can spread across a company
- A hero that leads with 'a system that actually learns' sells the outcome of the platform and leaves the price story to the cards and the chart
- Every product is on every plan, and the table's Growth column prints add-on paths such as 'Add-on for more' and 'Add on for 90 days', so the ladder sells volume and depth, a land-and-expand design built around usage
- 'Upgrade anytime for better rates' points to per-event pricing that steps down as volume grows
- Expanded packages priced 'as a percentage of your platform plan' scale add-on revenue with the size of the core contract
Learn with Orb
- ProductExperience Kit An Estimate bill link and the Annual Plus Plan Comparison chart let a buyer see cost across event volumes, the planning view Orb's Experience Kit builds with calculators and usage dashboards.
- Guide8 SaaS pricing best practices with concrete examples Free carries 2M events a month with no time limit and every product included; Orb's best practices cover free plans generous enough to attract users and limited enough to prompt an upgrade.
Questions about Amplitude pricing
How much does Amplitude cost?
Amplitude's pricing starts at $0/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales.
What pricing model does Amplitude use?
Amplitude prices by usage. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.
Does Amplitude have a free plan?
Yes, Amplitude has a free plan. Paid plans start at $0/mo.
Does Amplitude offer an annual discount?
Amplitude's pricing page shows a single billing period. The listed prices start at $0/mo. Terms for the plans priced through sales are set with the sales team.
How is Amplitude's pricing page laid out?
The page shows 4 plans and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
Does Amplitude offer a startup program?
Yes. Amplitude's pricing page states that "Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan." Eligible companies can use the "Apply now" link next to the offer to get started.
How are Amplitude add-ons and expanded packages priced?
Amplitude states that "Expanded packages are priced as a percentage of your platform plan." These packages are available for Growth and Enterprise and cover Feature Experiment, Web Experiment, Guides and Surveys, Activation, Session Replay, and Accounts (Group). For example, the Session Replay package adds Custom Monthly Sessions, AI-based summaries, Targeted Replay Capture, and "Extended Retention (3-12 months)".
How many session replays are included in each Amplitude plan?
Amplitude's Free and Plus plans each include 10,000 monthly session replays. Growth includes 20,000 and Enterprise includes 50,000, both marked "Add-on for more" for teams that want additional volume. Replay retention is 1 month on every plan, and Growth and Enterprise can extend it through the Session Replay package.
From the page as captured November 2, 2026. Current prices are on amplitude.com
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