How Mixpanel prices
Captured November 2, 2026 at 1440px wide.
Mixpanel plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeExplore product intelligence for free. | Free | Free forever |
| GrowthHighlightedGet advanced intelligence with higher limits. | $0 | |
| EnterpriseFull product intelligence platform with dedicated account support. | Let’s chat |
As printed on the page captured November 2, 2026.
How does Mixpanel pricing work?
Events are the value metric, and seats are free. Free covers 'Up to 1M events / month' with 'Unlimited seats', 10K session replays, 'Up to 1k MEU / month for experiments' and 'Up to 10 active feature flags'. Growth 'Starts at $0', notes 'Volume discounts available' and runs 'Up to 20M events / month' with 500K replays, '5k MEU / month included', 'Up to 50 active feature flags' and 'Up to 5 alerts per project'. Enterprise is 'Let’s chat' with 'Up to 1T events / month', custom replay and experiment volumes, root cause analysis and a 'Dedicated success team & priority support'. An event tracks how deeply a team instruments its product, which makes it a natural meter for an analytics tool, and the Usage table's 'First 1M free up to 20M' means a Growth account pays only once it outgrows the free volume.
The motion is product-led through Growth and sales-led at Enterprise. A top banner promotes Agent Intelligence, and the page opens on 'Trusted by 29,000+ companies' and 'Plans that grow with you', followed by an 'All plans include:' row naming Mixpanel AI, Analytics, Session Replay, Heatmaps, Experiments and Feature Flags. Growth is the highlighted card with 'Start for Free' and a 'Calculate pricing' link, and Enterprise collects an email inline beside 'Get Quote'. Each card closes with its own 'Preferred by:' logos. A Startup Program band, the 'Estimate your Growth plan price' slider, a comparison table with CTAs in its header and a Support & Services section ('24/5 Support' on Free and Growth, '24/7 Support' on Enterprise), a five-question FAQ and a 'Let's get started' close with 'Get Started Free' and 'Book a Demo' complete the page.
Under the hood, the estimator shows how the meter works. Its ticks run in monthly volumes from 1M to '20M+', and the readout converts the chosen point to an annual total, so 1.5M a month reads '18M events per year' at '$100 / month', '$140 with monthly plan' and '$1,200 total annual cost', with 'Save $480/yr with annual billing' matching the $40 monthly gap across twelve months. That points to an annual event commitment priced per month, with the first 1M free. Replays, MEU and active flags are allowances that rise with the plan, and the table's tooltips print how far Growth can extend them: 'Add up to 500k sessions', 'May add up to 100k MEU/month' and 'Up to 500 with purchase of additional MEU'. Group analytics and Data pipelines are marked 'Add-on' on paid plans, and Metric Trees is 'available for an extra fee on Enterprise plans', so the core event meter carries the bill and advanced modules are bought as teams need them. Enterprise replay retention runs '7-360 days', a configurable range that fits the card's 'Custom data and replay retention policy'. The pattern worth borrowing is the free allowance inside the paid plan: Growth costs nothing until the first 1M events are used.
What does Mixpanel's pricing page do well?
- Growth reads 'Starts at $0' and links straight to 'Calculate pricing', so the usage plan opens at zero and leads directly to a number
- The estimator prints '$100 / month', '$140 with monthly plan', '$1,200 total annual cost' and 'Save $480/yr with annual billing', giving the monthly, annual and saving figures in one readout
- An 'All plans include:' row names the six shared capabilities once, so the cards can focus on volume and limits
- 'Unlimited seats' appears on Free and in the Usage table for every plan, so the event meter is the one thing that sets the bill
- The Startup Program states its rules in one sentence: founded less than 5 years ago, up to $8M in total funding, no other offers redeemed, first year free
What does Mixpanel's pricing page reveal about its pricing strategy?
- Events are the value metric and seats are unlimited, so adoption spreads across a company while spend follows product usage
- The first 1M events are free inside Growth itself, which makes the paid plan a continuation of the free one
- The slider moves in monthly volumes and reads out an annual total of '$1,200', which points to an annual event commitment priced per month
- Replays, MEU and feature flags are plan allowances with printed Growth ceilings, while Group analytics and Data pipelines are paid-plan add-ons and Metric Trees is an add-on 'on Enterprise plans'
- 'Events from data warehouse connectors are counted toward your event limit', so one meter covers every ingestion source
Learn with Orb
- ProductExperience Kit The Growth estimator turns event volume into $120 a month and states the annual saving in dollars, a calculator of the kind Experience Kit builds on one source of pricing truth.
- Guide14 usage-based pricing examples Events are the meter and seats are unlimited on every plan; Orb's fourteen examples show what usage-priced companies meter and give a plain definition of usage-based pricing.
- Guide8 SaaS pricing best practices with concrete examples The first 1M events are free on both Free and Growth, and Orb's best practices cover free plans generous enough to attract users and limited enough to prompt an upgrade.
Questions about Mixpanel pricing
How much does Mixpanel cost?
Mixpanel's pricing starts at $0/mo (Growth, first 1M events free). The page shows 3 plans, including a free plan, with the top plan priced through sales. Paying annually saves 29%.
What pricing model does Mixpanel use?
Mixpanel prices by usage, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.
Does Mixpanel have a free plan?
Yes, Mixpanel has a free plan. Paid plans start at $0/mo (Growth, first 1M events free).
Does Mixpanel offer an annual discount?
Yes, paying annually saves 29%. A toggle on the page switches between monthly and annual prices. The listed prices start at $0/mo (Growth, first 1M events free). Terms for the plans priced through sales are set with the sales team.
How is Mixpanel's pricing page laid out?
The page shows 3 plans, highlights Growth, and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.
Does Mixpanel have a startup program?
Yes. Mixpanel's Startup Program gives early-stage companies "the full power of Mixpanel, free" for their first year on the Startup Plan. It is open to companies founded less than 5 years ago with up to $8M in total funding that have redeemed no other offers. The pricing page links to the program through an "Explore Startup Program" button.
What add-ons are available on Mixpanel plans?
Mixpanel lists Group analytics and Data pipelines as add-ons on Growth and Enterprise, each "available for an extra fee with paid plans". Metric Trees, which maps how input metrics connect to output metrics, is an add-on "available for an extra fee on Enterprise plans". The Support & Services section also lists "Premium add-ons for one or four-hour SLAs".
How long does Mixpanel retain session replays?
The comparison table lists Replay retention of 30 days on Free and Growth and "7-360 days" on Enterprise. The Enterprise card also includes a "Custom data and replay retention policy". For event data, the Customizable data retention policy row reads "Default 2 years for Free, Growth, and Enterprise plans", with the custom policy available on Enterprise.
From the page as captured November 2, 2026. Current prices are on mixpanel.com
Contentsquare
$39/moContentsquare prices on monthly sessions and splits its lineup across two products: Experience Analytics, with Free at '$0 / forever' and Growth from $39 a month, and the sales-led Experience Platform, with Pro and Enterprise at 'Custom'. The page also serves visitors arriving from Hotjar's old pricing URL, so the self-serve analytics plans and the enterprise platform share one entry point.
Statsig
$150/moStatsig prices its whole product suite, experimentation, flags, analytics and session replay, on one meter, Metered Events, and includes unlimited seats. Developer is free with 2M events a month, Pro is $150 a month with 5M events and $0.05 per 1K after that, and Enterprise moves to event or experiment based contracts. The FAQ states the philosophy behind it: charge for what costs Statsig money and creates value for the customer.
Amplitude
From $0/moAmplitude meters on events and nothing else, under a headline that sells outcomes: 'Build better products with a system that actually learns.' Free gives '2M Events/month forever.', Plus 'Starts at $0' with the first 2M events free and scales to 70M, and Growth and Enterprise move to 'Event based pricing' set through 'Talk to sales'. Further down, an 'Annual Plus Plan Comparison' chart plots what Plus costs across event volumes from 1.5M to 20M.