How PostHog prices
Captured October 26, 2026 at 1440px wide.
PostHog plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeHighlightedNo credit card, not a trial. | Free | |
| Pay-as-you-goSame free tier every month. You only pay for what you use. | $0.000198 | each after the first 1M |
As printed on the page captured October 26, 2026.
How does PostHog pricing work?
Every product carries its own value metric and its own free allowance: '1M events' for analytics, '5K recordings' for session replay, '1M requests' for feature flags, '100K exceptions' for error tracking, '1500 responses' for surveys, '1M rows + FREE historical' for Sources, '10 GB ingested' for logs, and credit bundles for AI products, such as '500 credits (worth $5)' for PostHog AI. Logs add a second metric for storage, 'GB-months kept for Logs custom retention', where 'each GB costs $0.05 for every month you keep it' beyond the 14-day default. Packaging is two states rather than tiers. Free is 'No credit card, not a trial' with '1 project, 1-year data retention' and community support, and Pay-as-you-go keeps 'Same free tier every month' and adds unlimited usage, '6 projects – up from 1', '7-year data retention – up from 1 year' and 'Email support – or Slack over $2k/mo'.
The motion is self-serve end to end, with a human on call for scale. '97% of companies use PostHog for free.' opens the page, followed by 'Get started - free' and 'No credit card required'. Below the allowance strip and the two states sit a '600k+ companies' logo row, three cards for Platform packages, 'Doing serious volume?' and a '$80' onboarding call, a pricing calculator with sliders, an estimated total and 'Create an estimate with AI', a co-founder note, a 28-question FAQ with full answers on billing mechanics, and a closing 'Shameless CTA' in the brand's comic voice.
Under the hood, PostHog runs per-product metering with per-product caps: 'Most products get their own billing limit', so a viral spike in one tool stays capped. Logs custom retention is the stated exception: the Logs billing limit 'stops ingestion', while custom retention keeps billing on its own, uncapped. That points to a storage meter that accrues on data already kept, billed apart from monthly ingestion, which is where observability pricing is heading as retention becomes its own line item. 'Billing is organization-wide', so projects share one free allowance, and expansion follows product adoption across the suite. Rates differentiate by data type, '$0.000198' for identified events and '$0.00005' for anonymous ones, plus a 'Group analytics add-on' at '$0.000071 per identified event'. Above the meter sit three commercial layers, Platform packages for SSO and permissions, annual plans and volume discounts through a technical account exec, and paid onboarding, which is where larger accounts grow.
What does PostHog's pricing page do well?
- Per-unit rates printed to six decimals, '$0.000198 each after the first 1M', with sliders that update an estimated total
- 'Set billing limits' is the paid card's primary button, and the card states 'Most products get their own billing limit'
- The Free state reads 'No credit card, not a trial' and stops usage at the limits, with an allowance that 'Resets monthly'
- Logs custom retention is priced with its scope spelled out: 'each GB costs $0.05 for every month you keep it' and 'Billing limits don't cap Logs custom retention.'
- Onboarding help carries a printed price: 'Get 30 minutes with a PostHog expert for $80'
What does PostHog's pricing page reveal about its pricing strategy?
- A free allowance per product lets a team adopt the suite one tool at a time, and spend grows with each product that crosses its allowance
- Billing limits on most products make a metered suite safe to try, and Logs custom retention sits outside them because it bills for 'the data you keep, not this month's usage'
- Identified and anonymous events carry different rates, pricing the data by the value it holds for the customer
- One organization-wide allowance covers every project, 'combined into one bill with one free allowance', so the six paid projects expand structure while the meter stays per organization
- Platform packages, volume discounts and paid onboarding sit above the meter as the commercial layers for larger accounts
Learn with Orb
- ProductSpend controls Set billing limits is the primary button on the paid card, with a separate limit for each product; Orb's spend controls cover the alerts and dashboards that keep usage bills predictable.
- ProductExperience Kit Sliders beside per-unit rates printed to six decimals update an estimated total; Experience Kit builds calculators like these from one source of pricing truth so customers can plan spend.
- Guide8 SaaS pricing best practices with concrete examples The Free state needs no credit card, resets its allowance monthly and stops at the limits; Orb's best practices cover free plans generous enough to attract users and limited enough to prompt an upgrade.
Questions about PostHog pricing
How much does PostHog cost?
PostHog's pricing starts at $0.000198/event (after 1M free). The page shows 2 plans, including a free plan.
What pricing model does PostHog use?
PostHog prices by usage, combined with credits. Buyers choose a plan and sign up on their own. Its plans are aimed mainly at developers.
Does PostHog have a free plan?
Yes, PostHog has a free plan. Paid plans start at $0.000198/event (after 1M free). Signing up needs no call with sales.
Does PostHog offer an annual discount?
PostHog's pricing page shows a single billing period. The listed prices start at $0.000198/event (after 1M free).
How is PostHog's pricing page laid out?
The page shows 2 plans, highlights Free, and includes a calculator and an FAQ. The breakdown above marks 14 points on it: 9 things it does well and 5 insights into the pricing.
How much does PostHog charge for Logs custom retention?
PostHog retains logs for 14 days by default, and custom retention can be set per service or per source. Past the default, "each GB costs $0.05 for every month you keep it, until it expires." Custom retention bills for "the data you keep, not this month's usage" and runs separately from the Logs billing limit, which stops ingestion.
What happens when I hit my PostHog billing limit?
PostHog lets you set a billing limit for most products separately in your organization's billing settings. Once usage reaches that limit, "any additional events are permanently dropped and feature flags will return a default quota limited response." Your charges stay within the limit you set, with Logs custom retention as the one stated exception.
Does PostHog offer discounts for startups and nonprofits?
Yes, the pricing page states "We also offer discounts for startups and non-profits". Nonprofits create an account and contact the sales team with some basic details on the organization, and PostHog then applies a discount. For larger usage, annual plans and volume discounts are available through a technical account exec.
From the page as captured October 26, 2026. Current prices are on posthog.com
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