How Webflow prices
Captured September 18, 2026 at 1440px wide.
Webflow plans and prices
| Plan | Price | Billing |
|---|---|---|
| StarterFor exploring and experimenting with Webflow. | Free | |
| BasicFor simple sites that don't need a CMS. | $15 | /mo billed yearly |
| PremiumFor content-rich sites with robust CMS and traffic needs. | $25 | /mo billed yearly |
| TeamFor growing teams that need more control without complexity. | $2,500 | /mo Annual contract required |
| EnterpriseFor organizations that need a flexible, fully customizable solution. | Talk to us |
As printed on the page captured September 18, 2026.
How does Webflow pricing work?
The value metric is the site. 'All prices in USD, per site, plus applicable taxes added at checkout.' Each Site plan card prints its capacity: Starter has '2 static pages', '1 GB bandwidth' and '50 form submissions', Basic has '300 static pages', '10 GB bandwidth' and 'Unlimited form submissions', and Premium adds Webflow CMS with a bandwidth selector that runs from 50 GB to 2.5 TB, which turns a flat plan into a traffic ladder. Add-ons meter what a site does: Optimize '$299/mo based on # of page views', Analyze '$9/mo based on # of sessions', and Localize Essential and Advanced at $9/mo and $29/mo 'based on # of locales'. Workspace plans, for the people who build, and Ecommerce plans sit in their own sections below.
The motion splits by buyer. Site plans run self-serve, with 'Start for free' on Starter and 'Add plan' on Basic and Premium, under a toggle that reads 'Yearly (Save up to 40%)'. Platform plans, 'Curated essentials for growing organizations', route to 'Talk to us': Team 'For growing teams that need more control without complexity' and Enterprise 'For organizations that need a flexible, fully customizable solution', set in a full-width dark band. Below sit 'Compare all Site plans' and 'Compare all Platform plans', the add-ons with a For Site plans / For Enterprise switch, the Ecommerce and Workspace accordions, a FAQ in two groups, a customer logo strip and a close that reads 'Get started for free'.
Under the hood, Webflow bills on two axes: sites for hosting and capacity, and workspaces for the team, the distinction the first FAQ question explains. Team at '$2,500/mo' with 'Annual contract required' bundles 'Site & Workspace' with Localize, publishing workflows and governance, so the Platform plans price the organization rather than the single site, and the step from Premium marks a different buyer: a marketing team running its web presence as a platform. The metered add-ons let a site's bill grow with its traffic and audiences after the plan is chosen, an expansion path built into the product. Per-site plans with usage-based add-ons is the structure worth borrowing for any product where each deployment has its own scale.
What does Webflow's pricing page do well?
- The billing toggle names the incentive, 'Yearly (Save up to 40%)', right where the decision is made
- Premium carries a bandwidth dropdown from 50 GB to 2.5 TB, so a buyer prices their traffic tier inside the card
- Add-on cards print a base price, the unit it scales on and a volume selector, such as '$299/mo based on # of page views'
- Every Site plan card prints its capacity, static pages, bandwidth and form submissions, so the upgrade trigger is a number
- The close states the free plan plainly: 'Try Webflow for as long as you like with our free Starter plan.'
What does Webflow's pricing page reveal about its pricing strategy?
- Two axes of billing: Site plans price hosting and capacity per site, and Workspace plans price the team
- Team at $2,500/mo on an annual contract prices the organization, bundling site and workspace with localization and governance
- Add-ons metered on page views, sessions and locales let each site's bill grow with its traffic and audiences
- A bandwidth dropdown inside Premium turns a flat plan into a usage ladder without a separate meter
- Per-site pricing scales naturally for agencies and multi-brand teams, one Site plan per site
Learn with Orb
- GuideWebflow pricing: Features and plans explained Orb's buyer guide to Webflow's plans and costs. This page covers how the pricing page presents them.
- GuideBuild a pricing and packaging strategy in 9 steps Site plans price hosting and capacity per site while Platform plans price the organization from $2,500/mo; Orb's packaging guide covers who each plan is for and how the lineup scales with the customer.
- Guide8 SaaS pricing models: how to choose one Flat Site plans with add-ons metered on page views, sessions and locales blend flat rate with usage; Orb's CEO covers flat rate, usage-based and hybrid models and how to choose among them.
- ProductPrice modeling A bandwidth dropdown from 50 GB to 2.5 TB inside Premium turns a flat plan into a usage ladder; Orb's price modeling supports hybrid plans like this and changes them without re-engineering billing.
Questions about Webflow pricing
How much does Webflow cost?
Webflow's pricing starts at $15/site/mo. The page shows 5 plans, including a free plan, with the top plan priced through sales. Paying annually saves up to 40%.
What pricing model does Webflow use?
Webflow prices with flat-rate tiers, combined with usage-based pricing and per-seat pricing. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.
Does Webflow have a free plan?
Yes, Webflow has a free plan. Paid plans start at $15/site/mo.
Does Webflow offer an annual discount?
Yes, paying annually saves up to 40%. A toggle on the page switches between monthly and annual prices. The listed prices start at $15/site/mo. Terms for the plans priced through sales are set with the sales team.
How is Webflow's pricing page laid out?
The page shows 5 plans and includes an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.
How much do Webflow add-ons like Optimize, Analyze and Localize cost?
Webflow add-ons are priced on their own usage units. Optimize starts at "$299/mo based on # of page views" with tiers from 25,000 to 500,000 page views/mo, and Analyze starts at "$9/mo based on # of sessions" with tiers from 2,000 to 500,000 sessions/mo. Localize Essential is $9/mo and Localize Advanced is $29/mo, both "based on # of locales", with Advanced extending up to 10 locales. Webflow also lets you "Preview Localize for free" on any plan and "Pay only when you're ready to publish."
How much bandwidth does the Webflow Premium plan include?
The Webflow Premium plan, at $25/mo billed yearly, includes a bandwidth selector that runs from 50 GB up to 2.5 TB, with steps such as 100 GB, 500 GB, 1 TB and 2 TB. This lets a site choose the traffic tier it needs right inside the plan card. For comparison, Starter includes 1 GB bandwidth and Basic includes 10 GB bandwidth.
What is included in the Webflow Team plan at $2,500/mo?
The Webflow Team plan is $2,500/mo with an "Annual contract required" and includes "Everything in Premium, plus" Site & Workspace, Webflow Localize, AEO agents, publishing workflows, single-page publishing and a site activity log & API. It also adds foundational governance, enhanced security & compliance and priority support. Buyers reach it through the "Talk to us" button, and the Enterprise plan builds on it with granular permissions, custom roles, a dedicated account manager and enhanced SLAs.
From the page as captured September 18, 2026. Current prices are on webflow.com
Framer
$10/moFramer sells a flat site subscription at $0, $10 and $30 a month and Custom, and layers a monthly AI credit allowance that the buyer picks from a dropdown inside each paid card, with '2× credits first month' on both paid plans. Its comparison table prints overage rates and hard ceilings together, such as '150 then $20 per 100 (700 max)' for pages, so a buyer can model both the next increment and the worst case.
Squarespace
$19/moSquarespace sells four flat plans at $19, $29, $49 and $99 a month with Core recommended, and each card pairs the subscription with a falling card rate, from 2.9% + $0.30 down to 2.5% + $0.30, and a growing AI credit allowance, from 10 one-time credits to 120 a month. Higher plans buy down the share Squarespace takes on sales and add commerce tools, and every plan is bought online through the same 'GET STARTED' button.
Anthropic (Claude)
$17/moClaude sells four individual plans, Free, Pro at $17 a month on annual, Max at $100 and Ultra at $200, and what separates them is usage itself. Max is 5x Pro in both the five-hour and weekly windows, Ultra is 10x Pro weekly with no 5-hour limit for verified accounts, and both top plans carry a monthly API credit. One URL carries individual, team and API pricing, and the FAQ prints the enterprise rate.