Captured November 4, 2026 at 1440px wide.
World Labs plans and prices
| Plan | Price | Billing |
|---|---|---|
| Free | $0 | /month |
| Standard | $20 | /month |
| Pro | $35 | /month |
| Max | $95 | /month |
| Top-up credits | $5 | 5,000 credits |
| Top-up credits | $20 | 22,000 credits |
| Top-up credits | $50 | 63,000 credits |
| EnterpriseCustom plans for large teams and organizations that need flexible solutions at scale. | — |
As printed on the page captured November 4, 2026.
How does World Labs pricing work?
The value metric is the credit, and the page prices every action in it. The comparison table's 'Credits per action' column runs from 80 for 'Text' or 'Image' input to 1,500 for a 'Marble 1.0' or 'Marble 1.1' world, '1,500-3,000' for 'Marble 1.1 Plus', 2,000 to 'Expand world (from existing world)' and 3,500 to 'Create high-quality mesh'. Packaging is four plans that scale the monthly grant and open features in steps: Free gets '7,000 credits' and 'Up to 4 world generations'; Standard at $20 adds 'Video input', 'Export splat files' and 'Purchase top-up credits'; Pro at $35 adds 'Export high-resolution textured meshes' and 'Commercial rights'; Max at $95 is 'Everything in Pro' with '120,000 credits' and 'Up to 75 world generations'.
The motion is self-serve for individuals with a sales path for teams. A banner, 'Request access to Atlas. Coming to Marble soon.', sits over 'Choose your plan' and four cards, each with the same 'Sign in to subscribe' button and a purple gradient that deepens toward Max. Below them, a 'Top-up credits' panel with three packs sits beside an 'Enterprise' panel with 'Contact us', then a strip, 'Building with the API? See API pricing and credits on the developer platform.', and the 'Compare plans' table with lock icons on gated rows. The page reads as a creative tool priced like a game economy: a balance, a price per action and packs to refill it.
Under the hood, the plans are subscriptions that fund a monthly credit pool, with a volume discount built into the ladder. Standard buys 1,000 credits per dollar, Pro about 1,143 and Max about 1,263, and the top-ups follow the same curve, $5 for 5,000, $20 for 22,000 and $50 for 63,000. The generation counts are the grant divided by about 1,580 credits, the 1,500 for a Marble world plus 80 for a text or image prompt, so the cards translate an abstract balance into an outcome. Rights and quality are tier gates, not credit costs: 'Commercial rights' and the 3,500-credit high-quality mesh open at Pro. "These top-ups aren't API credits." keeps the app and the developer platform on separate balances. Worth borrowing: a credits-per-action column inside the comparison table, and plan grants restated as a count of finished outputs.
What does World Labs' pricing page do well?
- Every card restates its credit grant as an outcome, '7,000 credits' over 'Up to 4 world generations' through '120,000 credits' over 'Up to 75 world generations'
- The comparison table adds a 'Credits per action' column, so the price of each input, generation, edit and export sits beside the plan checkmarks
- Top-up packs print price and credits side by side, '$5 5,000 credits', '$20 22,000 credits' and '$50 63,000 credits'
- "These top-ups aren't API credits. Buy API credits." separates the app balance from the developer balance in one line
- Lock icons in the comparison table show each gate at a glance, from 'Downloads' on Free to 'Create high-quality mesh' below Pro
What does World Labs' pricing page reveal about its pricing strategy?
- Credits per dollar rise with the plan, 1,000 on Standard to about 1,263 on Max, a volume discount built into the subscription ladder
- Top-up packs follow the same curve, 5,000 credits for $5 and 63,000 for $50, so larger refills earn bonus credits
- Generation counts match the grant divided by about 1,580 credits, a Marble world plus a prompt, which turns a balance into a number of outputs
- 'Commercial rights' open at Pro, so the license to use the output is priced as a tier gate alongside credits
- App credits and API credits run as separate balances, which lets the consumer product and the developer platform carry their own rates
Learn with Orb
- ProductPrepaid credits Marble plans grant '7,000 credits' up to '120,000 credits' a month and price each action in a 'Credits per action' column, the credit model Orb's prepaid credits product supports.
- DocsPricing an AI agent Monthly grants plus top-up packs, '$5 5,000 credits' to '$50 63,000 credits', map to Orb's worked example of grants and top-up purchases on a token-priced product.
- GuideBuild a pricing and packaging strategy in 9 steps Gates like 'Commercial rights' at Pro and 'Create high-quality mesh' locked below it separate the plans by what a creator can ship, the packaging step Orb's nine-step guide covers.
Questions about World Labs pricing
How much does World Labs cost?
World Labs' pricing starts at $20/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales.
What pricing model does World Labs use?
World Labs prices with credits, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at individuals and prosumers.
Does World Labs have a free plan?
Yes, World Labs has a free plan. Paid plans start at $20/mo.
Does World Labs offer an annual discount?
World Labs' pricing page shows a single billing period. The listed prices start at $20/mo. Terms for the plans priced through sales are set with the sales team.
How is World Labs' pricing page laid out?
The page shows 4 plans and includes a comparison table. The breakdown above marks 14 points on it: 6 things it does well and 8 insights into the pricing.
How many world generations do Marble credits buy?
Each plan states its credits and a generation count: Free has "7,000 credits" for "Up to 4 world generations", Standard 20,000 for up to 12, Pro 40,000 for up to 25 and Max "120,000 credits" for "Up to 75 world generations". The comparison table prices a "Marble 1.0" or "Marble 1.1" world at 1,500 credits and "Marble 1.0 Draft" at 150. "Marble 1.1 Plus" ranges from "1,500-3,000" credits.
Can I buy more credits on World Labs Marble?
Yes, top-up packs are "Available for Standard and above": $5 for 5,000 credits, $20 for 22,000 credits and $50 for 63,000 credits. The page notes "These top-ups aren't API credits." API usage has its own credits on the developer platform.
Which Marble plan includes commercial rights?
"Commercial rights" start on Pro at $35 a month and carry into Max at $95. The comparison table shows a lock on Free and Standard for that row. Pro also adds "Export high-resolution textured meshes" and "Enhance rendered video outputs".
From the page as captured November 4, 2026. Current prices are on marble.worldlabs.ai
Krea
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Canva
US$144/person/yrCanva sells a seat ladder, Free, Pro at US$144 a year for one person, Business at US$250 a year per person and Enterprise on 'Let’s talk', and inside every seat sits a shared AI allowance. Allowances are stated as multiples, 10x and 20x more AI than Canva Free, and a footnote explains that Standard, Premium and Ultra AI tools draw on the pool at different rates, a credit system running behind a seat price.
Clay
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