2025 state of AI agent pricing
What’s working, challenges, and opportunities in monetization
Pricing for AI agents is no longer a matter of guesswork. Discover how leading companies structure pricing to balance value, cost, and scalability.
Key insights
- Why 92.4% of companies now use hybrid pricing models
- How to adapt traditional SaaS pricing to work for AI agent products
- Outcome-based pricing is underused and full of potential
- Examples of how companies like Intercom and Cursor structure their pricing plans
Why it matters
AI agent pricing introduces new challenges: high compute costs, variable usage, and demand for fairness. This report breaks down how 66 companies with AI agent products are responding, with lessons you can apply immediately.
Start faster with your dev team
Matrix. Package. Credits. Tokens. Just choose your pricing model and billable metrics and leave the rest to us. We’re developers at heart, so we make getting going fast and painless.
Prevent fraud by using threshold billing
Protecting your company from fraud and nonpayment is important. We built Orb so you can innovate, and let your customers experience your AI product’s magic, without putting you at additional risk.
Track consumption with prepaid credits
Price the way you like with Orb’s prepaid ledger. It gives you accurate realtime reporting and revenue recognition. So you can maximize revenue and keep the finance team happy.
Solve billing for your AI product
