How Jasper moved from homegrown credit tracking to enterprise-grade AI monetization

About Jasper

Jasper is the marketing agents platform, built to help enterprises orchestrate AI agents that execute marketing work at scale. Purpose-built for marketing teams, Jasper enables faster, more consistent execution across campaigns, personalization, localization, and compliance—while maintaining enterprise-grade control and governance. Jasper is trusted by hundreds of enterprises worldwide, including Prudential, Cushman & Wakefield, Wayfair, and nearly 20% of the Fortune 500. Founded in 2021, Jasper has team members across the U.S., Australia, and France.

Pain Points

As Jasper shifted from a self-serve product to an enterprise platform, its pricing model had to evolve with it. Early on, the team had built an internal credit ledger to track AI usage — but as Jasper moved away from pure usage-based pricing and then back again, that in-house system reached its limits as requirements evolved. With a focused engineering team responsible for billing, onboarding, and a wide range of internal systems, the team prioritized focusing on core product development rather than rebuilding billing infrastructure from scratch.

The deeper problem was familiar: a system that had been configured and reconfigured by multiple hands over time, adding complexity as the company scaled. Extending it to support new usage-based models — especially for agent-based workflows — would have required significant additional investment and time.

Solution

Jasper partnered with Orb to launch usage-based monetization for its most powerful AI tools without diverting engineering resources from core product work. Orb gave the team a flexible, configurable billing foundation — capable of tracking credit consumption, supporting hybrid pricing models, and iterating on plan structures as Jasper's product and go-to-market continued to evolve.

Key Points

• Jasper's internal credit ledger reached its limits as the company expanded into new usage-based pricing models or agent-based workflows without significant re-architecture.
• Jasper chose Orb to accelerate usage-based monetization quickly, without pulling engineering resources away from core product work.
• Orb's real-time usage visibility gave Jasper new insight into how customers actually consume credits, enabling smarter contract design and pricing decisions backed by live behavioral data.
• With usage growing more than 4x since launch, Jasper is now building a net-new self-serve offering on Orb — designed to introduce new users to the platform and create a pathway to enterprise adoption.

Prepared to build, ready to buy

Dakota Brown, Director of Engineering at Jasper, approached vendor evaluation the way he approaches most engineering problems: thoroughly and independently. Before entering a single sales conversation, he'd already worked through the API docs, understood the data models, and identified where each solution fell short.

He'd seen it firsthand: billing systems configured by founders, then sales teams, then engineers — each layer adding complexity until no one fully understood what they had.

After evaluating the major players in the billing infrastructure space, Jasper landed on two finalists and chose Orb. The deciding factor wasn't a single feature — it was confidence in the platform's flexibility, its documentation quality, and the team behind it.

Launching fast, iterating faster

Orb gave Jasper a path to launch without delay. The timeline made the decision clear: extending their internal credit ledger would have taken four months, while their product launch was just over two months away.

Instead of rebuilding a system under pressure, Jasper went live in two months — with more flexibility than a homegrown solution would have supported in the same timeframe.

Launched 2x faster — saved 2 months of engineering time.

Just as importantly, they avoided the long-term cost of maintaining that system, freeing engineering resources to focus on core product development as their pricing model continues to evolve.

One thing that stood out early: Orb had already anticipated a key use case before Jasper even raised it.

Visibility that changes the conversation

One of the most immediate changes after moving to Orb was visibility into how customers actually use the product. Shortly after launch, Jasper observed a customer burning through their credit allotment and hitting their overage limit — in real time.

"We watched them burn through their credits and then flip their overage switch off," Dakota recalls. "That's a story we would have never had before. It highlighted exactly where customers were hitting friction and how we could restructure contracts to better support their usage."

That kind of granular usage insight is now feeding Jasper's pricing strategy directly. With usage growing more than 4x since launch, the team is using live behavioral data to identify which features to charge for, where customers are hitting friction, and how to build contracts that match the way customers actually consume the product.

What's next: a self-serve growth motion

Jasper is building a net-new self-serve offering on Orb — giving new users a starter credit allocation, letting them experience value, and creating a path toward enterprise adoption.

"There's a whole opportunity in having someone sign up, solve their immediate problem, prove the use case, and then bring that solution to their leadership team," Dakota explains. "We want people to land in Jasper, learn the product, and grow from there."