How Auth0 prices
Captured September 18, 2026 at 1440px wide. The page continues below the crop (11,737px in total).
Auth0 plans and prices
| Plan | Price | Billing |
|---|---|---|
| FREENo credit card needed to sign up. | $ 0 | / month |
| ESSENTIALSFor projects with higher production demands. | $ 35 | / month |
| PROFESSIONALBest for teams and projects that need added security. | $ 240 | / month |
| ENTERPRISEFor enterprises that need to scale. | Contact us |
As printed on the page captured September 18, 2026.
How does Auth0 pricing work?
The value metric is the monthly active user, labeled External Active Users in the table. It suits identity because cost tracks the size of the customer base being protected. Free is $0 a month for 'Up to 25,000 monthly active users' with passwordless, unlimited social connections, 5 organizations and NEW Enterprise Connection, Self-Service SSO and SCIM. Essentials is $35 a month and Professional $240 a month, each 'Up to 500 monthly active users' at the slider's first stop, and Enterprise is 'Contact us' with 'Custom User & SSO Tiers' and a '99.99% SLA'. Free is sized by users with a core feature set, and the paid plans are sized by the slider with deeper security, so the step from $35 to $240 at the same MAU prices capability: custom database logins, Enterprise MFA, Custom Token Exchange and Enhanced Attack Protection.
'The first and last auth platform you'll ever need' and 'Flexible pricing for all your apps and AI agents from user 1 to 1,000,000+' frame Auth0 as a platform a company grows on, with 'Start building for free' and 'Talk to our Sales team' below. The configurator sits above four cards with the Free card glowing as the starting point. Below come a 'Compare plans' button, a link to startup and nonprofit pricing, customer logos, nine 'Enterprise add-ons to fit your needs', 'Special plans for special organizations', a Compare Plans table with its own B2C / B2B switch and tooltips on every row, and a nine-question FAQ. The motion is product-led into a sales-led enterprise tier.
The B2C / B2B switch shows that Auth0 prices two businesses on one metric: consumer apps, where scale is the driver, and B2B apps, where organizations, enterprise connections and SCIM matter. The footnote 'Upgrade to B2B to continue using EC, Self-Service SSO, and SCIM.' marks that line. ADD-ON pills on cards and table rows, from M2M Tokens to Token Vault and Auth for MCP, point to a modular catalog sold on top of the plan, and the enterprise add-ons, from Fine-Grained Authorization to Highly Regulated Identity, are priced in conversation. The AI rows are the signal to watch: identity for AI agents is becoming its own line of the product, with counts per plan and expansion through add-ons.
What does Auth0's pricing page do well?
- A three-part configurator (B2C/B2B, Monthly/Yearly, an MAU slider from 500 to 30,000+) reprices the cards live, so a buyer sees a price for their own situation
- The Compare Plans table carries an info tooltip on every row, starting with External Active Users, so each metric is defined where its number sits
- Free is generous and specific: 'Up to 25,000 monthly active users' and 'No credit card needed to sign up', with NEW badges on Enterprise Connection, Self-Service SSO and SCIM
- The table uses quantities where they matter: Organizations 5, 10, 10 and custom, Actions + Forms 5, 10, 15 and 30, Log Retention 1, 5, 10 and 30 days
- The startup program states its offer in one line, 'free for a year', with a dedicated CTA and a parallel card for nonprofits
What does Auth0's pricing page reveal about its pricing strategy?
- Monthly active users price identity by the size of the customer base, and feature depth sets the plan
- Free is sized by users and paid plans by the slider, so the step from $35 to $240 at 500 MAU prices security and extensibility
- The B2C / B2B switch splits one metric into two packages, with organizations, SSO and SCIM on the B2B side
- ADD-ON pills across cards and table rows reveal a modular catalog layered on every plan
- AI rows, CIBA, Token Vault and Auth for MCP, show identity for AI agents growing into its own product line
Learn with Orb
- ProductExperience Kit A B2C or B2B switch, a billing toggle and an MAU slider reprice the cards live, the kind of pricing calculator Orb's Experience Kit builds on one source of pricing truth.
- Guide8 SaaS pricing best practices with concrete examples Free covers up to 25,000 monthly active users with no credit card, and paid plans add security depth; Orb's best practices cover free plans that attract users and prompt an upgrade.
Questions about Auth0 pricing
How much does Auth0 cost?
Auth0's pricing starts at $35/mo (up to 500 MAU). The page shows 4 plans, including a free plan, with the top plan priced through sales.
What pricing model does Auth0 use?
Auth0 prices by usage, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at developers.
Does Auth0 have a free plan?
Yes, Auth0 has a free plan. Paid plans start at $35/mo (up to 500 MAU).
Does Auth0 offer an annual discount?
Auth0 offers monthly and annual billing; the page doesn't state the discount. The listed prices start at $35/mo (up to 500 MAU). Terms for the plans priced through sales are set with the sales team.
How is Auth0's pricing page laid out?
The page shows 4 plans, highlights Free, and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 6 things it does well and 8 insights into the pricing.
Does Auth0 have special pricing for startups and nonprofits?
Yes. Auth0 lists both under "Special plans for special organizations", and the page states plainly, "Did we mention our startup program is free for a year?" Nonprofits have their own Auth0 for Nonprofits program, aimed at helping organizations "improve your donor and volunteer experience" with a simple login box.
How many machine-to-machine tokens are included in Auth0 plans?
The Compare Plans table lists Machine-to-Machine Authentication at 1,000 on Free, 1,000 on Essentials, 5,000 on Professional and 5,000 on Enterprise. Professional and Enterprise also support the M2M Add-on for more capacity. The page notes that "M2M add-ons are also available on Professional self-service plans."
What enterprise add-ons does Auth0 offer?
Auth0 lists nine "Enterprise add-ons to fit your needs": Auth0 for AI Agents, Fine-Grained Authorization, Attack Protection, Private Cloud, Adaptive MFA, Machine-to-Machine Tokens, Highly Regulated Identity, Advanced Extensibility, and HIPAA BAA & PCI. These sit on top of the Enterprise plan, which includes "Custom User & SSO Tiers" and a "99.99% SLA". Buyers reach the Enterprise team through the "Contact us" button.
From the page as captured September 18, 2026. Current prices are on auth0.com
Clerk
$25/mo ($20/mo annual)Clerk charges a base plan fee, $25/mo for Pro and $300/mo for Business ($20 and $250 billed annually), plus usage on monthly retained users above 50,000 per app. It prints the rate card in detail: MRU bands from $0.02 down to $0.012 a month each, SSO and Directory Sync connections on a ladder from '$75/mo each' to '$48/mo each' before '251+ Contact us', a new Protect add-on at '10,000 free per month, then $0.002 per check' with its own slider, and a 0.7% Billing fee stacked on Stripe's. The metric itself is the idea to study: a user counts once they return 24+ hours after signing up.
Socure
$0.80 per evaluationSocure prices identity verification per evaluation, and each evaluation is a bundle of named checks: $0.80 for document verification, $0.90 with a watchlist screen, $1.00 for KYC, fraud and watchlist with a document step-up, and $1.30 with prefill added. Socure Launch tops that with $1,000 in free credits every month, and Socure Enterprise moves to volume and spend-based pricing for the full RiskOS platform.
WorkOS
$125/connection/moWorkOS turns its pricing page into a live estimator: six product modules, each with a slider, a rate panel and a running monthly total. SSO and Directory Sync are priced per connection, $125 each and falling to $65 at 51 to 100 connections, and AuthKit is free to 1 million monthly active users, so the meter is the enterprise customer a WorkOS user has just signed.