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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

Full-page screenshot of the Clerk pricing page

Captured November 2, 2026 at 1440px wide. The page continues below the crop (13,590px in total).

Clerk plans and prices

PlanPriceBilling
HobbyHighlightedEverything you need to start building.Free
ProScale with full-featured authentication.$25$20/mo billed annually
BusinessTackle compliance and growing teams.$300$250/mo billed annually
EnterpriseTailored solutions and guarantees.CustomOnly billed annually

As printed on the page captured November 2, 2026.

How does Clerk pricing work?

The value metric is the monthly retained user, defined in the table: 'A user is counted as retained when they return 24+ hours after signing up.' Counting retained users ties the bill to people who actually use the customer's product. Packaging is base plus usage across four plans. Hobby is 'Free' with 'No credit card required', up to 3 dashboard seats, a '50,000 MRU limit per app' and Protect 'Brute force prevention and basic protections'. Pro adds '50,000 MRU included per app' with 'Additional $0.02/mo each', one SSO connection and one Directory Sync connection, MFA and custom session lifetime. Business adds '10 dashboard seats included', a SOC2 report, enhanced dashboard roles, 'Enterprise SSO for workspace', priority support, 30-day logs and Protect advanced protections. Enterprise is 'Custom' and 'Only billed annually', with 'Annual committed use discounts', a 99.99% Uptime SLA, 'Premium support options' with a 'Dedicated technical account manager and response-time SLAs', HIPAA with BAA and 'White-glove onboarding & migration support'. Every plan carries unlimited applications.

What does Clerk's pricing page do well?

  • MRU volume tiers are printed in full, 50,001-100,000 at '$0.02/mo each' down to 10,000,001+ at '$0.012/mo each', with the metric defined in the same row
  • The Pro card states allowance and overage together, '50,000 MRU included per app' and 'Additional $0.02/mo each', with 'Show volume discounts' one click away
  • The Protect block pairs a Protection checks slider from 10k to 1M with the rate '10,000 free per month, then $0.002 per check', so teams can size the charge before they ship
  • Directory Sync's charge carries its date on the card and in the table, 'Additional $75/mo each from January 1, 2027', so teams can plan for it
  • The Billing add-on is disclosed as a stack, 'Stripe 2.9% + Stripe transaction charge $0.30 + Clerk Billing 0.7%', the all-in rate a buyer experiences

What does Clerk's pricing page reveal about its pricing strategy?

  • Retained users as the value metric tie the bill to people who come back, so bots and one-time signups stay out of the count
  • Protect is packaged in three layers: brute force prevention 'On by default, always free', advanced protections 'Included in Business', and a per-check meter, which prices fraud defense by attack volume
  • The connection ladders now print '101 - 250 $48/mo each' before '251+ Contact us', extending the published curve further before pricing turns to a conversation
  • Business shares Pro's MRU allowance and overage ladder and adds 'Enterprise SSO for workspace', Secret Key IP restrictions and advanced protections, so the plan step is a compliance and security purchase and scale rides the meter
  • Enterprise lists 'Annual committed use discounts', the lever that turns usage pricing into a negotiated commitment

Questions about Clerk pricing

How much does Clerk cost?

Clerk's pricing starts at $25/mo ($20/mo annual). The page shows 4 plans, including a free plan, with the top plan priced through sales. Paying annually saves 20%.

What pricing model does Clerk use?

Clerk prices by usage, combined with flat-rate tiers and transaction fees. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at developers.

Does Clerk have a free plan?

Yes, Clerk has a free plan. Paid plans start at $25/mo ($20/mo annual).

Does Clerk offer an annual discount?

Yes, paying annually saves 20%. A toggle on the page switches between monthly and annual prices. The listed prices start at $25/mo ($20/mo annual). Terms for the plans priced through sales are set with the sales team.

How is Clerk's pricing page laid out?

The page shows 4 plans, highlights Hobby, and includes a comparison table and a calculator. The breakdown above marks 14 points on it: 9 things it does well and 5 insights into the pricing.

What does Clerk charge for monthly retained users past 50,000?

Clerk Pro and Business include "50,000 MRUs included per app", with volume bands beyond that: 50,001 - 100,000 at $0.02/mo each, 100,001 - 1,000,000 at $0.018/mo each, 1,000,001 - 10,000,000 at $0.015/mo each, and 10,000,001+ at $0.012/mo each. The pricing table defines the metric: "A user is counted as retained when they return 24+ hours after signing up." The Hobby plan has a "50,000 MRU limit per app".

How much do extra SSO and Directory Sync connections cost on Clerk?

Pro and Business each include 1 SSO connection and 1 Directory Sync connection per app. Additional connections are $75/mo each from 2 - 15, $60/mo each from 16 - 100, $48/mo each from 101 - 250, and 251+ is "Contact us". Directory Sync connections are "Counted separately from SSO connections." and "Billing for Directory Sync connections starts January 1, 2027."

How is Clerk Protect priced?

Protect is described as "Fraud and abuse protection, built into every sign-up and sign-in." Brute force prevention and basic protections are free in all plans, and advanced protections such as "Rate limits, network-type blocks, country restrictions, and more" are "Included in Business". Protection checks are "10,000 free per month, then $0.002 per check", with "Custom pricing above 1M checks".

From the page as captured November 2, 2026. Current prices are on clerk.com