Try

A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

Full-page screenshot of the Basecamp pricing page

Captured October 26, 2026 at 1440px wide.

Basecamp plans and prices

PlanPriceBilling
Basecamp PersonalOne project, free forever.Free
FreelancerEverything you need to run a handful of concurrent projects with a few people.$29/mo
ProEverything in Freelancer, plus more projects, 2x the people, 2.5x the storage.$79/mo
Pro PlusEverything in Pro, plus more projects, more people, 4x the storage.$99/mo
Pro UnlimitedEverything in Pro Plus, plus UNLIMITED projects, UNLIMITED people, 10x MORE storage.$199/mo, billed annually

As printed on the page captured October 26, 2026.

How does Basecamp pricing work?

The value metric is the active project, now paired with an included user count and storage, all bundled into one flat monthly price per package. Freelancer is '$29/mo' with '3 projects', '10 GB storage' and 'Includes up to 5 users'; Pro is '$79/mo' with '8 projects', '25 GB storage' and 'Includes up to 10 users'; Pro Plus is '$99/mo' with '12 projects', '100 GB storage' and 'Includes up to 15 users'; Pro Unlimited carries 'UNLIMITED projects', '1000 GB (1 TB) storage' and 'UNLIMITED users'. Users work as an included allowance inside each package, so the price stays flat while the team stays within it. Features step up alongside capacity: multiple tools per project and templates join at Pro, time tracking at Pro Plus, and enhanced admin controls, priority support and personal onboarding at Pro Unlimited. 'The same core features are included with every package' still holds for Message Boards, To-dos, Card Tables, Campfires and Pings, Scheduling, Docs and Files, and Reports, so the everyday product is identical at every size.

What does Basecamp's pricing page do well?

  • The H1 'Trying is believing. Sign up free, today.' opens on two clear entry points: a free Personal plan and a 30-day Business trial with every feature
  • Each package row states what it adds in multiples: 'Everything in Freelancer, plus more projects, 2x the people, 2.5x the storage.'
  • The Freelancer row names its boundaries plainly: 'Multiple tools per project, templates, and time tracking are not included in Freelancer.'
  • Inline info icons define each stepped feature, including 'Annual billing by check, ACH, wire, or credit card.'
  • Trust content is concrete: '27 profitable, financially responsible years in business', 'Zero debt, privately held, and built to stay, not exit', '99.99% historical uptime, with full transparency'

What does Basecamp's pricing page reveal about its pricing strategy?

  • Projects, users and storage scale together in each package, a flat price for a bundle of capacity with users as an included allowance
  • The Business trial unlocks 'every feature we offer' and the package choice comes after it, so real usage informs the plan a team buys
  • Pro Unlimited at '$199/mo, billed annually' beside '$329/month' in the FAQ points to an annual commitment priced about 40% below monthly
  • Feature steps track team size: multiple tools and templates at Pro, time tracking at Pro Plus, admin controls and onboarding at Pro Unlimited
  • Self-serve cancellation with 'no long-term contracts to lock you in' pairs a flat price with low commitment, a low-risk offer for small businesses

Questions about Basecamp pricing

How much does Basecamp cost?

Basecamp's pricing starts at $29/mo. The page shows 5 plans, including a free plan.

What pricing model does Basecamp use?

Basecamp prices with flat-rate tiers. Buyers choose a plan and sign up on their own. Its plans are aimed mainly at small businesses.

Does Basecamp have a free plan?

Yes, Basecamp has a free plan, and its paid plans offer a free trial. Paid plans start at $29/mo. Signing up needs no call with sales.

Does Basecamp offer an annual discount?

Basecamp's pricing page shows a single billing period. The listed prices start at $29/mo.

How is Basecamp's pricing page laid out?

The page shows 5 plans and includes an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.

What is included in Basecamp Pro Unlimited?

Basecamp Pro Unlimited is "$199/mo, billed annually" and comes with "UNLIMITED projects", "1000 GB (1 TB) storage" and "UNLIMITED users". It includes everything in Pro Plus, plus enhanced admin controls, priority 24/7/365 support, and personal onboarding with one of Basecamp's experts. Larger buyers also get "Annual billing by check, ACH, wire, or credit card."

How many users are included in each Basecamp package?

Each Basecamp business package includes a set number of users in its flat monthly price. Freelancer "Includes up to 5 users", Pro "Includes up to 10 users", Pro Plus "Includes up to 15 users", and Pro Unlimited comes with "UNLIMITED users". The free Basecamp Personal plan lets you "Invite up to 3 people."

How does the Basecamp Business free trial work?

Basecamp Business gives you a 30-day free trial with unlimited projects, unlimited people, and every feature Basecamp offers. When the trial ends, you pick whichever package fits your team best, with zero obligation. After that, cancellation is entirely self-serve, and Basecamp offers no long-term contracts to lock you in.

From the page as captured October 26, 2026. Current prices are on basecamp.com