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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

All pages

How Lovable prices

CreditsTiered flat-rateDeveloper Toolslovable.dev Checked weekly · last
Full-page screenshot of the Lovable pricing page

Captured September 18, 2026 at 1440px wide.

Lovable plans and prices

PlanPriceBilling
FreeDiscover what Lovable can do for you$0/ month
ProHighlightedDesigned for fast-moving teams building together in real time.$25/ month
BusinessAdvanced controls and power features for growing departments$50/ month
EnterpriseBuilt for large orgs needing flexibility, scale, and governance.Platform fee

As printed on the page captured September 18, 2026.

How does Lovable pricing work?

The value metric is the credit, sold as a monthly allowance on a workspace subscription. Pro and Business both open at '100 monthly credits' in a dropdown that sets the card's price, and every paid card reads 'Unlimited users', which the FAQ backs with 'Do you charge per seat or per user?'. The tiers then separate on features. Pro adds 'Credit rollovers', 'On-demand credit top-ups', 'Custom domains', 'User roles & permissions' and 'Per-member credit limits'. Business holds the same 100 credits at twice the price and adds 'Team workspace', 'Role-based access', 'SSO' and 'Security center', so its premium is governance rather than capacity. Enterprise is a 'Platform fee' with 'Volume based pricing', SCIM, audit logs and a 'Named CSM, onboarding and deployment'.

What does Lovable's pricing page do well?

  • 'Unlimited users' on Pro, Business and Enterprise, backed by the FAQ 'Do you charge per seat or per user?', lets a whole team share one plan
  • The Yearly toggle is labeled '2 months free', stating the annual saving in time
  • The Enterprise card names the shape of the deal, 'Platform fee' plus 'Volume based pricing', before the demo call
  • A separate row serves students, campus and kids with distinct CTAs, keeping the four-card decision focused
  • The FAQ takes the credit questions in order: 'What is a credit?', 'Do credits expire?', 'Are credits refundable?' and 'How much does it cost to run my app on Lovable?'

What does Lovable's pricing page reveal about its pricing strategy?

  • Two dials: the tier sets features and the credit dropdown sets capacity, so a team can scale volume without changing plans
  • Business costs double for the same 100 credits, which prices SSO, role-based access and the security center as the value of the step
  • 'Per-member credit limits' point to one credit pool per workspace with caps for each person
  • Credits buffer the model compute underneath, so AI costs can move without the plan prices changing
  • Enterprise as a platform fee plus volume pairs a fixed charge for governance with committed usage priced at scale

Questions about Lovable pricing

How much does Lovable cost?

Lovable's pricing starts at $25/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales.

What pricing model does Lovable use?

Lovable prices with credits, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.

Does Lovable have a free plan?

Yes, Lovable has a free plan. Paid plans start at $25/mo.

Does Lovable offer an annual discount?

Yes: 2 months free. A toggle on the page switches between monthly and annual prices. The listed prices start at $25/mo. Terms for the plans priced through sales are set with the sales team.

How is Lovable's pricing page laid out?

The page shows 4 plans, highlights Pro, and includes an FAQ. The breakdown above marks 13 points on it: 6 things it does well and 7 insights into the pricing.

Does Lovable charge per seat or per user?

Lovable prices each plan as a workspace subscription, and the Pro, Business and Enterprise cards all list "Unlimited users" for the team. Pro is $25 / month and Business is $50 / month, so a whole team can work under one plan. The Free plan includes "Unlimited collaborators" as well, and the FAQ covers the topic in its seat and user question.

How do Lovable credits work on the Pro plan?

Lovable Pro at $25 / month comes with "100 monthly credits" and lists "100 Pro credits" among its features. The plan adds "Credit rollovers" and "On-demand credit top-ups" for extra capacity, plus "Per-member credit limits" to set how much each teammate can use. The FAQ covers related topics such as credit expiry and refunds.

Does Lovable offer a student discount?

Yes, Lovable for students lets you "Verify student status and get access to up to 50% off Lovable Pro" through a Get started button. Universities and colleges can use Lovable for campus, which offers "Billing and administrative controls for universities and colleges" through Contact sales. Lovable for kids provides "Compliant access & curriculum for schools in partnership with imagi" for younger learners.

From the page as captured September 18, 2026. Current prices are on lovable.dev