How Mailchimp prices
Captured September 18, 2026 at 1440px wide.
Mailchimp plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeUse core features to manage early growth. | Free | |
| PremiumOur most advanced tools, unlimited contacts, and priority support; built for teams. | $297.50 | per month for 12 months |
| StandardHighlightedSell even more with automations, personalization, and optimization tools. | $20 | /month |
| EssentialsSend the right content at the right time with testing and scheduling features. | $13 | /month |
As printed on the page captured September 18, 2026.
How does Mailchimp pricing work?
The value metric is the marketing contact. Every paid plan is priced against a Contacts band chosen from a dropdown, and the cards show the entry rate for the smallest band: Essentials 'starts at $13 /month', Standard 'starts at $20 /month' and Premium '$297.50 /mo for 12 months', then 'starts at $350 /month'. Sending scales off the same unit, with Monthly Email Sends at 15X, 12X and 10X contacts, so one number sets both price and capacity. The tiers separate on automation, team size and service: 'Up to 200 flows' on Premium and Standard against 'Up to 4 flow steps' on Essentials, users at 'Unlimited', '5 Seats' and '3 Seats', and onboarding from '4 Sessions' to '1 Session'. Free covers lists 'Under 250 contacts', and contact-based pricing fits the category because list size tracks both the value of a campaign and the cost of delivering it.
The motion is trial-led self-serve with sales at the edges. Tabs for Email Marketing, Email & SMS and Transactional give each product line its own rate card. The hero reads 'Try our Standard plan for free!' beside a configurator card with a Contacts dropdown, 'Free for 14 days' and a yellow 'Start Free Trial', and a switch offers 'Save 15% on 10,000+ contacts' for larger lists. A 'Customize plans & offers' band and a 'Find my plan' quiz lead into the cards, with Standard under a 'Best value' tab and Free in its own side panel. Below sit a Key Plan Features grid, 'Compare all features', third-party awards, onboarding, a 15% nonprofit discount, a Pay As You Go option, an eleven-question FAQ and the full disclaimers. Premium carries 'Request a demo' above 'Buy Now', and the disclaimers route lists of more than 250,000 contacts and annual plans to sales.
Under the hood, the contact band is a capacity commitment with metered edges. Paid plans carry the line 'Overages apply if contact or email send limit is exceeded', while Free pauses sending at its limit, so a paid account keeps sending through growth and settles the excess on the bill. The Premium offer is the same 15% saving in another form: $297.50 is 85% of $350 for the first 12 months. Credits run beside the subscriptions, SMS credits that 'are issued monthly and unused credits expire and do not roll over' and email credits for 'infrequent senders' on Pay As You Go, which gives seasonal senders a route outside the monthly plans. Worth borrowing is the send multiplier: expressing the second limit as a multiple of the first keeps a two-dimensional model to a single choice.
What does Mailchimp's pricing page do well?
- The hero card reprices Standard from a twenty-band Contacts dropdown and shows 'Free for 14 days' and 'Then, starts at $20/month' beside a yellow 'Start Free Trial'
- Standard is the recommendation on three surfaces: the hero offer, the 'Best value' tab and the default trial
- Sending limits are a multiple of contacts, '15X contacts', '12X contacts' and '10X contacts', so capacity scales with the unit the buyer already chose
- The Key Plan Features grid quantifies the gaps under the cards: 'Up to 200 flows' against 'Up to 4 flow steps', 'Unlimited' against '5 Seats' and '3 Seats', '5 Roles' to '2 Roles'
- A 'Find my plan' quiz gives undecided buyers a guided route to a recommendation
What does Mailchimp's pricing page reveal about its pricing strategy?
- One unit drives the bill: the contact band sets the price, and the send limit is a multiple of it
- Paid plans bill overages while Free pauses sending, so a growing list on a paid plan keeps its campaigns running
- The Premium introductory rate, $297.50 for 12 months against $350, equals the 15% saving offered on 10,000+ contacts
- SMS credits are issued monthly and expire, a use-it-or-lose-it allowance that keeps SMS spend predictable for both sides
- Sales owns the edges of the ladder: lists above 250,000 contacts, annual plans and Premium migration all route to a conversation
Learn with Orb
- GuideMailchimp pricing: Features and plans explained Orb's buyer guide to Mailchimp's plans and costs. This page covers how the pricing page presents them.
- ProductExperience Kit The hero configurator reprices Standard from a twenty-band Contacts dropdown beside the trial offer; Experience Kit builds calculators like it on one source of pricing truth so customers can plan spend.
- GuideBuild a pricing and packaging strategy in 9 steps Three paid plans separate on flows, seats and onboarding sessions around a Best value Standard; the guide's nine steps cover who each plan is for and what separates the plans.
Questions about Mailchimp pricing
How much does Mailchimp cost?
Mailchimp's pricing starts at $13/mo. The page shows 4 plans, including a free plan. Paying annually saves 15% for 12 months on 10,000+ contacts.
What pricing model does Mailchimp use?
Mailchimp prices by audience size, the number of contacts, subscribers or profiles, combined with credits. Buyers choose a plan and sign up on their own. Its plans are aimed mainly at small businesses.
Does Mailchimp have a free plan?
Yes, Mailchimp has a free plan, and its paid plans offer a free trial. Paid plans start at $13/mo. Signing up needs no call with sales.
Does Mailchimp offer an annual discount?
Yes, paying annually saves 15% for 12 months on 10,000+ contacts. A toggle on the page switches between monthly and annual prices. The listed prices start at $13/mo.
How is Mailchimp's pricing page laid out?
The page shows 4 plans, highlights Standard, and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
Does Mailchimp offer a discount for nonprofits?
Yes. Mailchimp offers a 15% discount to nonprofits and charities. To request it, you sign up for a free account and contact the Billing team with your username and a link to your organization's website.
What happens if I go over my Mailchimp contact or email send limit?
On the paid plans, the page states that "Overages apply if contact or email send limit is exceeded", so sending continues and the excess is billed. On the Free plan, "Sending will be paused if contact or email send limit is exceeded." Monthly email sends scale with your contact band: 15X contacts on Premium, 12X contacts on Standard and 10X contacts on Essentials.
How do Mailchimp SMS credits work?
SMS is available as an add-on to paid plans in select countries, and an application and agreement to terms is required before purchasing credits. Credits are added to your account after purchase and approval, and "Credits are issued monthly and unused credits expire and do not roll over." MMS is available on Standard and Premium plans for sending to US and Canada contacts.
From the page as captured September 18, 2026. Current prices are on mailchimp.com
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