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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

Full-page screenshot of the Mux pricing page

Captured November 2, 2026 at 1440px wide. The page continues below the crop (13,064px in total).

Mux plans and prices

PlanPriceBilling
FreeKick off your video project.Free
Pay as you goBuild what you need with usage-based pricing.usage-based
Pre-payCredit-based plans for growing apps.$20/mo

As printed on the page captured November 2, 2026.

How does Mux pricing work?

The minute of video is the value metric, 'one minute of your content' priced by duration, 'not file size', and Mux adds that it does not 'round up to the nearest minute'. Base Pricing sets Input 'Starting at Free' and Storage 'Starting at $0.0024' per minute, and Video delivery gives '100k free minutes / month then starting at $0.0008'. Workflows price separately: the 'AI workflows (Mux Robots)' list runs on two-part rates such as 'Summarization $0.0003 / min + $0.005 / job' and 'Analyze structure $0.0050 / min + $0.0300 / job', and 'Generate contextual text $0.00010 / min + $0.0050 / job + $0.0025/ artifact' adds a third part per artifact. Mux Data and Mux Player are free, Live captions run '6k free minutes / month then $0.024', with 'Media-grade DRM $100 / month + $0.003 / play', MP4s & static renditions 'starting at $0.0006' per minute and Custom domains at '$100 / month'. Resolution scales the base, '1.25× base price' for 1080p, 2× for 2K and 4× for 4K, and quality adds its own input rate, Plus at 'Input starting at $0.025/min for 720p' and Premium at 'Input starting at $0.0375/min for 720p', with Premium applying '1.5x resolution pricing' to storage and delivery.

What does Mux's pricing page do well?

  • 'What the minute?' defines the billing unit in plain language, states pricing is by duration, and says Mux does not round up
  • The $100 credit switcher, COMPANY WEBSITE, USER-GENERATED, LIVE STREAM and GEN AI, converts credit into outcomes such as 'Upload 100 5-minute videos' and 'Stream 168k minutes'
  • The inline estimator returns a per month figure, covers ten Mux Robots workflows, and lists every assumption under 'HOW ARE WE DOING THE MATH?'
  • Free allowances are printed in the meter's own unit on every card: '100K free monthly delivery minutes' and '100K free monthly Mux Robots units'
  • The 'AI workflows (Mux Robots)' list prints each job with its own units, from '$0.001 / sample' to '$0.0025/ artifact'

What does Mux's pricing page reveal about its pricing strategy?

  • One base rate per minute, with resolution and quality as multipliers, keeps a complex product on a single pricing spine
  • Pre-pay is a monthly commitment applied to usage, with metered billing after the credits run out
  • Launch returns five times its price in credit, an entry offer that lowers the first commitment
  • Mux Robots price AI per minute processed plus per job, and Generate contextual text adds a per-artifact part that tracks generated output
  • Just-in-time encoding is the cost structure behind low input and storage prices, and the page names it

Questions about Mux pricing

How much does Mux cost?

Mux's pricing starts at $20/mo. The page shows 3 plans, including a free plan, with the top plan priced through sales.

What pricing model does Mux use?

Mux prices by usage, combined with credits. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at developers.

Does Mux have a free plan?

Yes, Mux has a free plan. Paid plans start at $20/mo.

Does Mux offer an annual discount?

Mux's pricing page shows a single billing period. The listed prices start at $20/mo. Terms for the plans priced through sales are set with the sales team.

How is Mux's pricing page laid out?

The page shows 3 plans and includes a calculator and an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.

How does Mux price higher resolutions like 1080p and 4K?

Mux applies a multiplier to its base per-minute rate: 1080p is priced at 1.25× base price, 2K at 2× and 4K at 4×. In the FAQ resolution pricing, storage runs from $0.0024 per minute at 720p to $0.0096 at 4K, and delivery runs from $0.0008 to $0.0032. Input is free at every listed resolution, and the first 100K delivery minutes are free each month.

What happens when Mux pre-pay credits run out?

Mux applies monthly credits to your usage automatically, and the page states that "After the credits are used, usage-based billing applies". The Launch plan is "$20/mo for $100 in credit" and Scale is "$500/mo for $1,000 in credit". Usage past the credit is billed at the listed rates, or as the page puts it, "Just pay for what you use".

How much do Mux Robots AI workflows cost?

The "AI workflows (Mux Robots)" list prices most jobs per minute processed plus per job, such as Summarization at "$0.0003 / min + $0.005 / job" and Analyze structure at "$0.0050 / min + $0.0300 / job". Generate contextual text adds a third part, "$0.00010 / min + $0.0050 / job + $0.0025/ artifact", while Content moderation is "$0.001 / sample" and Translate audio is "$0.7000 / min". Every plan includes 100K free monthly Mux Robots units, and the cost estimator lets you select workflows to model them alongside storage and delivery.

From the page as captured November 2, 2026. Current prices are on mux.com