Captured September 18, 2026 at 1440px wide.
Runway plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeFor people looking to explore Runway's AI Tools | $0 | /month |
| StandardFor curious creators trying AI video | $12 | /month |
| ProHighlightedFor creators leveling up their craft | $28 | /month |
| MaxBest value for heavy solo usage | $76 | /month |
As printed on the page captured September 18, 2026.
How does Runway pricing work?
The value metric is the credit, a single currency spent across video, image and audio models at rates set per model: 'Each model uses a set number of credits per generation depending on the model, duration, and resolution', so Gen-4.5, for example, uses 12 credits per second of generated video. Packaging is a good-better-best ladder on allowance size: Free with '125 credits (one time)', Standard at '625 credits /mo', Pro at '2250 credits /mo' and Max at '9500 credits /mo'. Plans also step up in parallel generations (5, 15 and 20), projects, Brand Kits, custom voice clones and storage, with Max adding 'Early access to new models' and 'Studio-grade quality generations: HDR, ProRes, image sequences'. Pro is badged 'Popular' and Max 'Best value'.
'Choose the Right Plan for You' leads into 'Trusted by 60M+ creators and leading enterprises' and a logo strip with Adobe, Allstate, Lionsgate, Amazon and Robinhood. The four cards show struck monthly prices with captions such as 'Billed annually. Save $36/year.', and the motion is self-serve for individuals, with 'Start Free', 'Get Standard', 'Get Pro' and 'Get Max'. Below the cards, Individual, Team & Enterprise and API tabs and a Monthly and Yearly toggle marked '-20% off' sit above 'Compare models across plans', which converts annual allowances into generations per model, and team, enterprise and API buyers each have their own tab. A four-question FAQ covers plan changes, credits, top-ups and rollover.
Under the hood, credits are a rate table wrapped in a subscription. Each model carries its own price, 'Gen-4.5 60 credits/5s', 'Aleph 2.0 140 credits/5s', 'Gen-4 Image Turbo 2 credits/image', 'Text to Speech 1 credit/50 chars', and the plan sets the size of the pool. One currency across first-party and partner models lets Runway add any model to the catalog without changing the plans, which suits a market where new models arrive every few months. Expiry rules shape the economics: Standard and Pro credits 'reset within 24 hours of your billing date', Max rolls up to one month forward, and purchased credits, with a minimum of 1,000, do not expire. Worth borrowing: convert an abstract allowance into deliverables on the card.
What does Runway's pricing page do well?
- Every paid card converts its allowance into seconds of video and counts of images, with model and resolution named
- 'Compare models across plans' publishes per-model credit costs and the resulting annual output per plan, such as 'Gen-4.5 60 credits/5s' at '125 videos', '450 videos' and '1,900 videos'
- The Max card carries a 'Credits roll over 1 mo.' badge, turning a billing rule into a reason to upgrade
- Struck monthly prices with captions like 'Save $84/year' quantify the annual discount in dollars
- The FAQ spells out prorated upgrades and downgrade credits, which lowers the risk of picking a tier
What does Runway's pricing page reveal about its pricing strategy?
- One credit currency spans video, image and audio, and both Runway's own models and partner models
- Per-model credit rates are a rate table inside the subscription, so new models join the catalog at their own price
- Rollover on Max and non-expiring purchased credits reward the heaviest users and those who buy ahead
- Plans scale by parallel generations and projects as well as credits, pricing throughput for working creators
- Separate Individual, Team & Enterprise and API tabs point to three distinct businesses on one pricing page
Learn with Orb
- ProductPrepaid credits One credit currency spans Runway's own and partner models, each at its own credit rate; Orb's prepaid credits cover how credit rates and the credit model shape where value is captured.
- DocsPricing an AI agent Monthly allowances, rollover on Max and non-expiring purchased credits map to Orb's worked example of monthly grants, top-up purchases and expirations that keep liabilities bounded.
Questions about Runway pricing
How much does Runway cost?
Runway's pricing starts at $12/mo. The page shows 4 plans, including a free plan. Paying annually saves 20%.
What pricing model does Runway use?
Runway prices with credits, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at individuals and prosumers.
Does Runway have a free plan?
Yes, Runway has a free plan. Paid plans start at $12/mo.
Does Runway offer an annual discount?
Yes, paying annually saves 20%. A toggle on the page switches between monthly and annual prices. The listed prices start at $12/mo.
How is Runway's pricing page laid out?
The page shows 4 plans, highlights Pro, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 5 things it does well and 9 insights into the pricing.
How many credits does a Runway generation cost?
Each Runway model uses a set number of credits per generation based on model, duration and resolution. Gen-4.5 is listed at "60 credits/5s" (12 credits per second), Aleph 2.0 at "140 credits/5s", Gen-4 Image Turbo at "2 credits/image" and Text to Speech at "1 credit/50 chars". The plan cards translate allowances into output, so Standard's 625 monthly credits equal 52s of Gen-4.5, 104s of Gen-4 Turbo, or 78 Gen-4 Images (1080p).
Do Runway credits roll over to the next month?
On the Standard and Pro plans, monthly credits reset "within 24 hours of your billing date" each cycle. The Max plan rolls up to one month of unused credits over to the following month, shown on the card as "Credits roll over 1 mo." Additional credits you purchase carry no expiration date.
Can I buy extra credits on Runway?
Yes, additional credits are available from the Plans & Billing page in your Runway dashboard. The minimum purchase is 1,000 credits, and the Pro plan lists "Top-up credits anytime" among its features. Purchased credits stay in your account with no expiry, so you can buy ahead for larger projects.
From the page as captured September 18, 2026. Current prices are on runway.com
ElevenLabs
$6/moElevenLabs sells monthly credit bundles across seven plans, from Free with 10k credits per month to Business at $990 per month with 6M credits and 10 seats, split into an individual row and a For Businesses row. One credit currency meters speech, music, dubbing, image and video, and the page translates it into minutes of audio twice: in a calculator that recommends a plan and in a table that prints the price of an extra minute for every tier. Seats arrive at Scale, so the model is credits first with team access layered on for businesses.
HeyGen
$29/moHeyGen prices AI video on credits, a monthly allocation spent across every feature, and packages its three individual plans around which AI models each one unlocks. Free caps output at '3 videos a month, watermarked', Creator at '$29 / mo' carries '600 credits' and 'Avatar V, with limited usage', and Pro at '$49 / mo' wears the 'Most Popular' badge, opens a dropdown of credit tiers and adds a 'PRO ONLY FEATURES' panel with Seedance 2.5 and Cinematic Avatars.
Suno
$8/mo billed yearlySuno sells music generation on credits, with three plans that pair a credit allowance with download counts and commercial rights. Free refills '50 credits per day', Pro at '$8 /month' carries '2,500 credits per month' and the 'MOST POPULAR' badge, and Premier at '$24 /month' carries '10,000 credits per month' and Suno Studio, with annual billing selected by default at 'SAVE 20%'.