How HeyGen prices
Captured October 26, 2026 at 1440px wide. The page continues below the crop (10,849px in total).
HeyGen plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeFor trying it out | $0 | /mo |
| CreatorFor publishing video | $29 | / mo |
| ProHighlightedFor high volume, best quality creations | $49 | / mo |
As printed on the page captured October 26, 2026.
How does HeyGen pricing work?
The value metric is the credit. The FAQ calls credits "HeyGen's single currency for video and asset creation", and the cost of each generation moves with the AI model, the video duration and the complexity, so one balance covers avatars, translation and generation alike. Packaging now sorts by model access first. Free offers 'Access to Avatar IV and Video Agent' and 'Videos up to 1 minute each', Creator adds 'Avatar V, with limited usage', 'HeyGen Voice, with up to 10 hours of text to speech' and '600 credits', and Pro adds 'Avatar V, and first access to our newest models', 'VEO 3.1 and Nano Banana for video and image generation' and 'HeyGen Voice, with 16+ hours of text to speech'. Past Pro, every step is volume alone: 'All Pro tiers include the same features: only the monthly credit allocation changes.'
The motion is self-serve, sorted by audience before plan. A 'For Individuals' and 'For Businesses' switch sits above the cards and again above the comparison table, so a solo creator reads three cards built for one person and a team reads its own view. Each paid card carries its own 'Monthly' and 'Yearly' control, with Yearly tagged '2 months free'. Pro carries the 'Most Popular' badge and a gradient border, and frames its extras as 'Frontier features, with more room' in a boxed 'PRO ONLY FEATURES' panel. Below the cards, 'Explore API pricing' routes developers to a separate price list, a comparison table grouped into eight sections runs from Video Creation to Add-Ons & Extras, and a nine-question FAQ explains credits, rollover, top-ups and plan changes before the testimonials section. Sales paths stay in the navigation as 'Book a demo' and 'Enterprise'.
Under the hood the page describes a credit ledger with clear rules and a model catalog priced through it. Unused credits on monthly plans roll over 'for one more month', annual subscribers' credits accumulate until renewal, and cancellation ends the balance, so the term choice also sets how long credits live. Seedance 2.5 arrives on Pro as 'The leading video model, with no second subscription', which folds a third-party model's cost into the plan's credits as a pass-through. Creator and Pro buy more credits by moving up a plan or tier on 'prorated billing', while Business users 'can purchase one-time credit packs or enable auto-reload', and the FAQ prices Business at '$149/month plus $20/seat/month', a platform fee plus seats. Selling frontier model access as the tier lever while one credit balance meters the spend is where generative media pricing is heading, and the written rollover and proration rules are worth borrowing.
What does HeyGen's pricing page do well?
- A 'For Individuals' and 'For Businesses' switch sorts buyers before they reach a card, and it repeats above the comparison table
- Each paid card carries its own 'Monthly' and 'Yearly' control, and the '2 months free' tag states the annual offer in the buyer's terms
- Pro groups its gated features in a 'PRO ONLY FEATURES' panel with a one-line reason under each, such as 'Ship at the highest resolution HeyGen offers'
- Free and the comparison table cap usage in plain units: '3 videos a month, watermarked', 'Videos up to 1 minute each', '3 uses/month' and '20 uses/month'
- The FAQ writes out the credit rules: rollover by term, proration on upgrade, and what happens to credits on cancellation
What does HeyGen's pricing page reveal about its pricing strategy?
- One credit balance spent across every feature lets HeyGen add new models, such as Seedance 2.5 and VEO 3.1, by credit cost while the plan prices stay fixed
- Model access is now the tier lever: Avatar V appears 'with limited usage' on Creator and with 'first access to our newest models' on Pro
- 'with no second subscription' points to third-party model costs passed through the credit balance, so one plan replaces a separate model subscription
- Pro tiers differ only in credit allocation, from 1,000 credits/mo at $49 to 100,000 credits/mo at $4,300, a pure volume ladder on one feature set
- Top-ups and auto-reload belong to Business, priced at '$149/month plus $20/seat/month', a platform fee plus seats beside the credit plans for individuals
Learn with Orb
- ProductPrepaid credits Pro tiers that run from 1,000 credits/mo at $49 to 100,000 credits/mo at $4,300 on one feature set are plans built on credit allocations; Orb's prepaid credits page covers how credit rates and allocations shape where value is captured.
- DocsPricing an AI agent Monthly credits that roll over 'for one more month', annual credits that accumulate until renewal, and Business top-ups through 'one-time credit packs or enable auto-reload' are grants, top-ups and expirations, the mechanics Orb's worked example uses to keep credit liabilities bounded.
- Guide8 SaaS pricing models: how to choose one Business at '$149/month plus $20/seat/month' sits beside credit plans for individuals, a platform fee and seats paired with usage; Orb's CEO walks through flat rate, per seat, usage-based and hybrid models and how to choose among them.
Questions about HeyGen pricing
How much does HeyGen cost?
HeyGen's pricing starts at $29/mo. The page shows 3 plans, including a free plan.
What pricing model does HeyGen use?
HeyGen prices with credits, combined with flat-rate tiers and per-seat pricing. Buyers choose a plan and sign up on their own. Its plans are aimed mainly at individuals and prosumers.
Does HeyGen have a free plan?
Yes, HeyGen has a free plan. Paid plans start at $29/mo. Signing up needs no call with sales.
Does HeyGen offer an annual discount?
Yes: 2 months free (about 17%; $24/mo annual vs $29 monthly on Creator). A toggle on the page switches between monthly and annual prices. The listed prices start at $29/mo.
How is HeyGen's pricing page laid out?
The page shows 3 plans, highlights Pro, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 6 things it does well and 8 insights into the pricing.
How do HeyGen credits roll over?
Monthly subscribers' unused credits roll over for one more month, and the Creator card notes "Credits roll over one month". Annual subscribers' credits accumulate until their annual renewal date. After a cancellation, you keep paid features and remaining credits until the end of the current billing cycle, and then the account moves to the Free plan.
How can I get more HeyGen credits?
Creator and Pro users can upgrade to a higher plan or tier for more credits. Upgrades take effect immediately, with prorated billing and credits added to the account right away. Business users can purchase one-time credit packs or enable auto-reload, on a plan priced at "$149/month plus $20/seat/month".
What's the difference between HeyGen Pro tiers?
Per the FAQ, "All Pro tiers include the same features: only the monthly credit allocation changes." Tiers range from 1,000 credits/mo at $49 to 100,000 credits/mo at $4,300. You can switch tiers anytime, and the Pro card adds "Raise your monthly credits any time, with rollover".
From the page as captured October 26, 2026. Current prices are on heygen.com
ElevenLabs
$6/moElevenLabs sells monthly credit bundles across seven plans, from Free with 10k credits per month to Business at $990 per month with 6M credits and 10 seats, split into an individual row and a For Businesses row. One credit currency meters speech, music, dubbing, image and video, and the page translates it into minutes of audio twice: in a calculator that recommends a plan and in a table that prints the price of an extra minute for every tier. Seats arrive at Scale, so the model is credits first with team access layered on for businesses.
Runway
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Suno
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