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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

All pages

How Salesforce prices

Per-seatCreditsSales & Marketingsalesforce.com Checked weekly · last
Full-page screenshot of the Salesforce pricing page

Captured September 18, 2026 at 1440px wide. The page continues below the crop (9,303px in total).

Salesforce plans and prices

PlanPriceBilling
Starter SuiteThe smart CRM suite with even more sales, service, marketing – plus commerce.$ 25USD/User/Month (Billed monthly or annually)
Pro SuiteThe flexible CRM suite with more automation and customization across sales, service, marketing, and commerce.$ 100USD/User/Month (Billed annually)
CoreThe CRM for sales with built-in AI, Slack, Tableau, and Agentforce skills to keep every deal moving.$ 195USD/User/Month (Billed annually)
AdvancedThe CRM for sales with enhanced security and agents that help you keep deals moving.$ 395USD/User/Month (Billed annually)
MaxThe most complete Sales platform uniting AI, CRM, and data to help every seller hit quota.$ 550USD/User/Month (Billed annually)

As printed on the page captured September 18, 2026.

How does Salesforce pricing work?

The value metric is the user, priced on a five-step ladder in two rows. 'Choose the right suite for your needs.' holds Starter Suite at $25 USD/User/Month '(Billed monthly or annually)' and Pro Suite at $100 '(Billed annually)'. 'Upgrade your suite to scale with Sales Cloud.' holds Core at $195, Advanced at $395 and Max at $550, all billed annually. A Free Suite at $0 user/month opens the comparison table. Each card builds on the one before it, and the steps are clear: Core adds Momentum, Premier Success, Slack Business+ and Tableau Next, Advanced adds 'enhanced security, more AI and expanded data capacity', and Max adds 'our full suite of AI' with Agentforce for Sales, Salesforce Spiff, Salesforce Maps and Slack Enterprise+. Per-user pricing fits a CRM where every rep works in the system all day.

What does Salesforce's pricing page do well?

  • Every edition carries a printed per-user price, including Max at $550 USD/User/Month, so the sales conversation starts from a known list price
  • Add-ons show starting prices, such as Agentforce for Sales From $125 USD/user/month and Partner Relationship Management From $10 USD/login/month
  • Premier Success Plan is priced as a formula, '30% of net license fees', which lets a buyer model the fully loaded cost
  • A Currency converter with six currencies sits above the cards, so international buyers read prices in their own currency
  • The trial terms are explicit: 'Try Sales Cloud free for 30 days. No credit card, no installations.'

What does Salesforce's pricing page reveal about its pricing strategy?

  • Four pricing layers: per-user editions, add-on products with their own units, support as a share of license fees, and Flex Credits for AI
  • Flex Credits are pooled per org per year, an organization-level AI meter alongside per-user seats
  • A per-login unit on Partner Relationship Management prices occasional external users differently from full seats
  • Monthly billing is offered on Starter Suite, and every higher edition bills annually
  • Max routes to 'Contact us' at a printed list price, which keeps room to shape enterprise deals around seats, credits and support

Questions about Salesforce pricing

How much does Salesforce cost?

Salesforce's pricing starts at $25/user/mo. The page shows 5 plans, including a free plan, with the top plan priced through sales.

What pricing model does Salesforce use?

Salesforce prices per seat, combined with credits. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.

Does Salesforce have a free plan?

Yes, Salesforce has a free plan, and its paid plans offer a free trial. Paid plans start at $25/user/mo.

Does Salesforce offer an annual discount?

Salesforce's pricing page shows a single billing period. The listed prices start at $25/user/mo. Terms for the plans priced through sales are set with the sales team.

How is Salesforce's pricing page laid out?

The page shows 5 plans and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 6 things it does well and 8 insights into the pricing.

How many Flex Credits come with Salesforce Sales Cloud Max?

Salesforce Sales Cloud Max includes "2.75M Flex Credits per org per year" as part of the edition, billed annually. The credit pool is set at the organization level and runs alongside per-user seats. A table footnote adds that "Additional credits available for purchase."

What does the Salesforce Premier Success Plan include?

The Salesforce Premier Success Plan includes expert guidance and product education, health checks and recommendations, and access to 24/7 support for business-stopping issues. It is priced at "30% of net license fees", so support scales with the license bill. The Standard Success Plan is "Included in all licenses", and the Signature Success Plan is arranged with your account executive.

How much is the Agentforce for Sales add-on from Salesforce?

Agentforce for Sales is listed as an add-on "From $125 USD/user/month", with a Contact us button for details. The page notes that "AI can be added to Core and above." The Max edition bundles Agentforce for Sales and Agentforce Coworker directly into the plan.

From the page as captured September 18, 2026. Current prices are on salesforce.com