Wix pricing plans and cost breakdown for 2025

Wix pricing offers a free plan and several premium tiers ranging from about $17 up to $159 per month (billed annually). All paid plans remove Wix’s ads and include hosting.

Quick overview of Wix pricing plans

The right Wix pricing plans will depend on how much storage, bandwidth, and features you need, especially if you’re running a business or selling online. Here’s a quick summary for you to quickly scan:

Pricing is tiered by feature set and usage limits rather than pay-as-you-go, but some usage-based elements apply to most plans.

Wix pricing breakdown 

Here’s a detailed look at what each Wix website pricing plan includes, what you’re paying for, and who it’s best for:

Wix Free plan

The Wix Free plan gives you access to the full Wix Editor, but it comes with strict limits. It’s meant for testing or very simple personal sites.

Wix Free plan features:

• 500 MB storage and 1 GB bandwidth
• Wix-branded domain (yourname.wixsite.com)
• Wix ads displayed on every page
• Access to templates and design tools
• Basic version of Wix’s marketing tools (email, forms)

Wix Free plan features limitations:

• No custom domain connection
• No payment processing or e-commerce
• Ads cannot be removed
• Limited storage makes it hard to upload media-heavy content
• Very low bandwidth, suitable for low traffic only

Who is this plan best for?

It’s ideal for solo users testing Wix, creating a hobby project, or building a simple personal blog. You can explore the platform without paying, but once you want a real domain or remove ads, you’ll need to upgrade.

Wix Light plan

The Light plan is the first paid tier. It removes Wix branding while unlocking a few essential upgrades.

Wix Light plan features:

• 2 GB storage and ~3 GB bandwidth
• Free domain for 1 year
• Connect a custom domain
• No Wix ads
• 2 collaborators
• Access to the standard marketing suite (more below)
• No e-commerce or payment processing

Who is this plan best for?

Best for freelancers, creatives, and anyone needing a clean, professional web presence. You get your own domain, branding-free design, and basic lead capture tools. But you won’t be able to sell products or take payments. If you're building a portfolio or brochure-style site, this tier covers what you need.

Wix Core plan 

The Core plan is where Wix e-commerce pricing begins. It lets you accept payments and manage a full online store.

Wix e-commerce plan features (Core):

• 50 GB storage and unlimited bandwidth
• Product listings (up to 50,000 items)
• Integrated payment processing (Wix Payments, PayPal, Stripe)
• Basic shipping and order management tools
• 5 collaborators
• e-commerce integrations (e.g., Wix Bookings, Wix Restaurants)
• Standard marketing suite
• Basic analytics

Who is this plan best for?

Great for small businesses, new online stores, or local service providers ready to start accepting payments. The Core plan is a strong entry point into e-commerce without high Wix cost. If you're just launching and don’t need advanced automation yet, this covers most needs.

Wix Business plan

The Business plan is a popular choice for growing operations. It increases storage and unlocks more automation possibilities.

Wix business plan features:

• 100 GB storage
• Automated tax calculations (up to 100 transactions/month)
• Multi-currency support
• Loyalty program tools
• Product reviews (via app)
• 10 collaborators
• Advanced shipping and order tools
• Standard marketing suite
• Deeper analytics and customer insights

Who is this plan best for?

Ideal for businesses scaling up. If you’ve started seeing steady traffic or sales and need smoother backend tools (automated taxes, loyalty systems, better shipping), this plan can support that growth. It also gives more team access and marketing capacity.

Wix Business Elite plan

This top-tier option includes everything from the Business plan. It also removes nearly all usage caps.

Wix Business Elite features:

• Unlimited storage and bandwidth
• 15 collaborators
• VIP priority support
• Full access to Wix advanced marketing suite
• Advanced reporting and marketing automations
• Unlimited video hosting
• Full loyalty program features and large-scale email campaigns

Who is this plan best for?

This plan is built for teams running large-scale websites or online stores with steady revenue. If performance, analytics, and support matter as much as features, this plan delivers. You also get access to higher usage thresholds and faster help when things go wrong.

Wix Enterprise plan

Wix Enterprise is a custom solution for high-scale businesses and corporate brands. Pricing depends on needs and includes contract-based services as part of their offering.

Wix Enterprise plan features:

• Everything in Business Elite
• Dedicated account manager
• Custom security configurations
• SLA-backed uptime and support
• API access and advanced integrations
• Governance controls for teams
• Access to Wix Studio plans for agencies or multi-site teams

Who is this plan best for?

Made for companies that need scale, control, and dedicated support. Often chosen by larger brands with security or compliance needs. Not relevant for most small businesses.

Wix Studio plans

Wix Studio plans sit outside the typical tiered structure and focus more on workflow than feature limits.

Studio offers:

• Centralized team management
• Advanced developer tools (custom components, responsive editing)
• Reusable assets and templates
• Access to collaboration tools for copywriters and designers
• Custom workspace setup
• Support for multi-site projects

Note: Pricing aligns with Enterprise depending on use case.

Who is this plan best for?

Wix Studio plans are tailored for agencies, developers, and teams building client sites at scale.

Wix standard marketing suite vs. basic

Wix offers two levels of built-in marketing tools across its plans. The difference affects what you can do with email, forms, automations, and lead capture.

Basic marketing (Free plan):

• Limited email sends
• Basic forms (few fields, minimal customization)
• Manual follow-ups only
• No automations

Standard marketing suite (Light, Core, Business):

• Email campaigns (thousands of sends/month, depending on the tier)
• Customizable forms with more fields
• Basic automations (e.g., thank-you emails, reminders)
• Contact tagging and segmentation
• Site chat and lead capture integrations

Wix Advanced Marketing Suite

Available only on Business Elite and Enterprise, the advanced marketing suite expands what you can automate and how you manage customer relationships.

Wix advanced marketing suite features:

• Up to 100,000 marketing emails/month
• Advanced automations (drip campaigns, workflows)
• Priority deliverability and email analytics
• Deep CRM tools for lead tracking and customer segments
• Dynamic ad integration (Facebook, Google Ads)
• A/B testing and marketing dashboards

This tier is useful if you're running major campaigns, coordinating a sales team, or managing a customer base at scale. It’s a real upgrade over the standard tools and only worth the cost if you plan to use it heavily.

Which plan should you pick?

If you’re experimenting or building a personal site, the Free plan is fine. But be ready to hit limits fast. For a serious site, the Light plan is the entry point — especially if you want your own domain and no ads.

If you’re running stores, skip straight to Core or Business. Core handles most first-time stores well. Business is the right call if you sell in many regions or need automation. The upgrade from Core to Business often pays for itself in saved time and finer control.

Choose Business Elite only if you're scaling fast or managing a team that relies on priority support. Enterprise and Wix Studio plans are built for large brands or agencies; they’re powerful but not necessary unless you have demanding internal or client needs.

A closer look at Wix’s usage-based pricing

Wix pricing is mostly flat-tiered, but some resource limits work like usage-based pricing in practice. Plans come with storage, bandwidth, and video hosting limits that increase as you move up tiers.

There are no overage charges, but once you hit a cap, Wix either blocks usage or prompts you to upgrade. These limits have a real impact on total Wix cost if your site grows. 

Key usage-based elements in Wix pricing include:

• Storage: Starts at 500 MB (Free), rises to 2 GB on Light, 50 GB on Core, 100 GB on Business, and becomes unlimited on Business Elite. Storage-heavy sites may need to upgrade earlier than planned.
• Bandwidth: Free and Light plans cap bandwidth (1–3 GB). Core and above include unlimited bandwidth, no metered traffic.
• Video hosting: Each plan limits the total video hours stored. Light allows only 30 minutes. Core offers ~5 hours. Business gives 10 hours. Business Elite includes unlimited video storage.
• Email marketing quotas: Free and Light plans offer low monthly email limits. Higher tiers include more sends, but high-volume marketers may still need to buy an Ascend marketing upgrade.
• Form submissions: Wix limits how many form responses you can collect and store based on your plan and marketing suite level.

Wix doesn’t add surprise fees for going over. But you could run into functional roadblocks — like blocked uploads, disabled videos, or frozen email campaigns — until you upgrade.

Hidden costs, usage limits, and gotchas

Even with transparent base pricing, Wix has a few gotchas worth calling out, especially around usage limits and upgrade triggers. Let’s zoom in on these extra costs:

Overage charges

Wix doesn’t charge automatic overages. Instead, it prompts you to upgrade. For example, if you hit the 3 GB bandwidth limit on the Light plan, your site may slow down or become inaccessible until you move up to Core.

Missing features in the Free plan

The Wix free plan features limitations are steep. No custom domain, no ability to remove ads, and very little storage. Any serious project will require a paid plan.

Even things like SEO tools, video hosting, and forms are stripped down. Users often upgrade earlier than expected because the free plan is really only meant for testing.

Limitations in pro tier (Business)

The Business plan includes key upgrades, but some limits still apply:

• Tax automation is capped at 100 transactions/month.
• Drop shipping products are capped at 250 items.
• Storage is limited to 100 GB (fine for most, but not for media-heavy brands).
• Priority support is not included (you’d need Business Elite).

Wix pricing compared to alternatives

Compared to platforms like Squarespace and Shopify, Wix pricing offers more tiered options and includes a permanently free plan. 

Squarespace simplifies its structure with flat features across tiers, while Shopify is tailored more toward high-volume e-commerce. Wix gives users a wide range of built-in tools, but resource caps can push users to upgrade sooner than expected.

With Wix, you get access to an all-in-one builder with templates, hosting, marketing, and e-commerce tools. But once your site grows, especially with media-heavy content, you may hit bandwidth, storage, or form submission limits. 

Pricing comparison table

Wix is ideal for small teams or solo builders launching fast with minimal setup. Squarespace offers elegant design and simplicity, but fewer built-in tools. Shopify wins on scale and extensibility for larger online stores, though at a higher price and app dependency.

For SaaS companies building their own pricing models, whether subscription, tiered, or usage-based, Orb is the billing platform that offers the infrastructure to track usage, bill in real-time, and support dynamic pricing structures at scale.

Is Wix pricing fair?

Yes, Wix pricing is fair for most users, especially at the lower and mid tiers. The pricing model is easy to understand, with clear features and no surprise overage charges. You upgrade when you hit a storage, bandwidth, or tool limit, not because of hidden fees.

The value is strong in the Light and Core plans. You get hosting, templates, basic marketing tools, and even entry-level e-commerce without needing third-party apps. For small websites and growing stores, the cost is competitive.

That said, higher tiers introduce diminishing returns. Business Elite removes limits and adds support, but the core feature set doesn’t expand much compared to the Business plan. Some users may feel they’re paying more just to lift restrictions.

Wix pricing scales in a predictable way, but it’s important to match your plan to your actual usage. Sites with lots of media, frequent email campaigns, or growing teams may need to upgrade faster than expected.

Remember: For those use cases, the cost is still reasonable, but you’ll want to factor in things like add-ons and email limits.

FAQs

What is the basic marketing suite on Wix?

The basic marketing suite on Wix includes limited email sends, simple forms, and manual follow-ups. It comes with the Free and Light plans and is best for very small sites with minimal lead capture needs. Tools like automations and CRM segmentation require an upgrade.

When should you get Wix standard marketing suite vs. basic marketing suite?

Choose the standard marketing suite if you need customizable forms, marketing automations, and higher email volume. It’s included with the Core and Business plans and supports growing businesses that rely on customer engagement. The basic suite is only suitable for testing or low-traffic personal sites.

Does Wix take a percentage of sales?

Wix does not charge a commission on sales, but you will still pay standard payment processor fees (e.g., 2.9% + 30¢ via Wix Payments). These fees are charged by the payment gateway, not Wix. All paid e-commerce plans support this setup.

Is Wix free to sell on?

No, selling on Wix requires a paid plan. At minimum, the Core plan ($29/month billed annually). The Free and Light plans do not support e-commerce or online payments. You must upgrade to unlock shopping cart and payment features.

Get pricing like Wix without the overhead

Wix’s pricing model shows how effective a structured approach can be, from free plans with limits to premium tiers with usage thresholds. But replicating that flexibility in your billing system often requires engineering time, custom logic, and long cycles to test or change anything.

Orb is the done-for-you billing platform built for teams that want to build dynamic pricing models without building the system from scratch.

If your product depends on usage, scale, or evolving pricing strategies, Orb gives you the tools to manage pricing logic like Wix — but with more control, visibility, and adaptability. The solution helps teams like yours build pricing models that scale:

• Design tiered plans and update pricing without code: Create and version pricing plans, experiment with packaging, and make changes to pricing rules without engineering bottlenecks.
• Ingest real-time usage data for billing precision: Orb ingests and tracks usage events at scale — no event loss, no delayed billing cycles. Get a full audit trail for every invoice.
• Define pricing metrics using SQL, not guesswork: Set your own pricing logic and value metrics with Orb’s SQL Editor. Whether you bill by API calls, storage, or video hours, it’s all configurable.
• Predict outcomes before pricing goes live with Orb Simulations: Model new pricing structures using real historical data. Understand the revenue impact before you launch — and refine it without any billing disruption.
• Align usage data and pricing strategy in one system: With Orb RevGraph, you decouple usage from pricing. This allows your product, finance, and engineering teams to collaborate around the same data, not spreadsheets.
• Give customers clarity with transparent invoices: Orb helps make sure every line item on an invoice matches what was used, when, and how. That clarity builds trust, especially as pricing gets more advanced.

If you’re building pricing models that need to evolve, Orb gives you a future-proof foundation. You can roll out new structures, test changes safely, and align pricing with the value your product delivers.

If you want to launch pricing models like Wix, without complex engineering, Orb helps you do it at scale. Explore Orb’s flexible pricing tiers and see how we support pricing that adapts as fast as your product does.