Wix pricing: Features explained and how they built it

Wix helps people and teams build websites and online stores. The platform combines a visual editor, hosting, e-commerce tools, and a built-in marketing suite. This guide explains how Wix structures its plans and what each tier unlocks.

Wix pricing offers a free plan and several premium tiers ranging from about $17 to $159 per month (billed annually). All paid plans remove Wix’s ads and include hosting.

Note: For the most up-to-date pricing, check Wix’s official pricing page. Plan details may change over time.

Wix pricing plans breakdown

Here’s a detailed look at what each Wix website pricing plan includes.

Wix Free plan

The Wix Free plan gives users basic access to the full Wix Editor. It’s meant for testing or very simple and minimal sites.

Wix Free plan features:

• 500 MB storage and 1 GB bandwidth
• Wix-branded domain (yourname.wixsite.com)
• Wix ads displayed on every page
• Access to templates and design tools
• Basic version of Wix’s marketing tools (email, forms)

Wix Light plan

Wix Light plan costs $17/month and includes 2 GB storage, a free domain for one year, multi-cloud hosting, a light marketing suite, and support for 2 collaborators.

The Light plan is the first paid tier. It removes Wix branding while unlocking a few essential upgrades.

Wix Light plan features:

• 2 GB storage and unlimited bandwidth
• Free domain for 1 year
• Connect a custom domain
• No Wix ads
• 2 collaborators
• Access to the Light marketing suite
• No e-commerce or payment processing

Wix Core plan

Wix Core plan at $29/month offers 50 GB storage, basic e-commerce features, payment processing, and scheduling, plus 5 site collaborators and a basic marketing suite.

The Core plan is where Wix e-commerce pricing begins. It lets users accept payments and manage a full online store.

Wix e-commerce plan features (Core):

• 50 GB storage and unlimited bandwidth
• Product listings (up to 50,000 items)
• Integrated payment processing (Wix Payments, PayPal, Stripe)
• Basic shipping and order management tools
• 5 collaborators
• E-commerce integrations (e.g., Wix Bookings, Wix Restaurants)
• Basic marketing suite
• Basic analytics

Wix Business plan

Wix Business plan costs $39/month and includes 100 GB storage, standard e-commerce, scheduling tools, and the standard marketing suite with support for 10 collaborators.

The Business plan is recommended by Wix. It increases storage and unlocks more automation possibilities.

Wix business plan features:

• 100 GB storage
• Automated tax calculations (up to 100 transactions/month)
• Multi-currency support
• Loyalty program tools
• Product reviews (via app)
• 10 collaborators
• Advanced shipping and order tools
• Standard marketing suite
• Deeper analytics and customer insights

Wix Business Elite plan

Wix Business Elite plan at $159/month provides unlimited storage, advanced marketing and e-commerce features, scheduling, developer tools, and up to 100 collaborators.

This top-tier option includes everything from the Business plan. It also removes nearly all usage caps.

Wix Business Elite features:

• Unlimited storage and bandwidth
• Up to 100 collaborators
• VIP priority support
• Access to the Advanced Marketing Suite
• Advanced reporting and marketing automations
• Unlimited video hosting
• Full loyalty program features and large-scale email campaigns

Wix Enterprise plan

Wix Enterprise is a custom solution for high-scale businesses and corporate brands. Pricing depends on needs and includes contract-based services as part of their offering.

Wix Enterprise plan features:

• Everything in Business Elite
• Dedicated account manager
• Custom security configurations
• SLA-backed uptime and support
• API access and advanced integrations
• Governance controls for teams
• Access to Wix Studio plans for agencies or multi-site teams

Wix Studio plans

Wix Studio plans sit outside the typical tiered structure and focus more on workflow than feature limits.

Studio offers:

• Centralized team management
• Advanced developer tools (custom components, responsive editing)
• Reusable assets and templates
• Access to collaboration tools for copywriters and designers
• Custom workspace setup
• Support for multi-site projects

Note: Pricing aligns with Enterprise depending on use case.

Wix standard marketing suite vs. basic

Wix maps a different marketing suite level to each paid tier. The Light plan includes the Light suite, the Core includes Basic, the Business includes Standard, and the Business Elite includes the Advanced suite.

The Free plan offers only essential tools, such as a simple form builder and a small monthly email allowance.

Wix Advanced Marketing Suite

Available only on Business Elite and Enterprise, the advanced marketing suite expands what users can automate and how they manage customer relationships.

Wix advanced marketing suite features:

• Higher email allowances with advanced automation tools (Exact quotas vary, and Wix does not publish fixed monthly send limits for Business Elite.)
• Advanced automations (drip campaigns, workflows)
• Priority deliverability and email analytics
• Deep CRM tools for lead tracking and customer segments
• Dynamic ad integration (Facebook, Google Ads)
• A/B testing and marketing dashboards

Remember: Pricing, plans, and features are subject to change. For the most up-to-date information, always refer to Wix’s pricing page. For a deeper look at packaging patterns, see our pricing structure examples.

Key elements of Wix’s pricing approach

Wix pricing is mostly flat-tiered, but some resource limits work like usage-based pricing in practice. Plans come with storage, bandwidth, and video hosting ranges that increase as you move up tiers.

There are no overage charges, but once users hit a cap, Wix either blocks usage or prompts them to upgrade.

Key usage-based elements in Wix pricing include:

• Storage: Starts at 500 MB (Free), rises to 2 GB on Light, 50 GB on Core, 100 GB on Business, and becomes unlimited on Business Elite. Storage-heavy sites may need to upgrade.
• Bandwidth: The Free plan caps bandwidth at 1 GB. All paid plans (Light, Core, Business, and Business Elite) include unlimited bandwidth with no metered traffic.
• Video hosting: Wix does not publish per-plan video hour limits. Premium users can host video files within their storage allowance, and Wix Video supports live streaming (up to 3 hours per stream).
• Email marketing quotas: Free and Light plans offer low monthly email limits. Higher tiers include more sends.
• Form submissions: Wix limits how many form responses users can collect and store based on the user’s plan and marketing suite level.

Note: For readers looking for real-world tiered pricing examples, Wix’s structure shows how storage, bandwidth, and marketing tools scale across plans. Learn how companies choose between models in our post about pricing models for products.

Why do companies like Wix adopt usage-based billing?

Platforms that host sites and stores manage variable resources such as storage, bandwidth, video hosting, and email sends. A usage-based component keeps entry pricing simple while aligning higher tiers with growing resource needs.

Companies adopt this billing model because it:

• Aligns price to resource consumption as traffic and content grow.
  
  
• Keeps entry tiers accessible while preserving an upgrade path.
  
  
• Matches infrastructure costs to plan limits without metered overages.
  
  
• Encourages clear packaging: storage, bandwidth, video hours, and send limits.
  
  
• Supports diverse use cases, from simple sites to high-volume stores.
  
  
• Helps product teams iterate on limits and features as needs change.

Note: For a primer on the model, see our guide to usage-based pricing for SaaS. If you are planning a blended model, read our hybrid pricing guide.

Why is usage-based billing becoming the default?

Many software categories serve a wide range of usage patterns. A usage-based approach ties spend to actual value and keeps plan selection simple. Here are some reasons why usage-based billing is becoming the norm.

Aligns price with value delivered

Customers pay in proportion to the resources they consume. As traffic, media, or transactions increase, spend scales alongside the value they receive. This creates a clear link between product usage and cost.

Lowers barriers to getting started

Entry plans stay affordable because heavy usage drives upgrades later. New users can launch with modest limits and expand when they see results. This improves activation without large upfront commitments.

Improves plan differentiation

Tiers can share a consistent feature set while limits increase in predictable steps. Storage, bandwidth, and send volumes create an easy comparison across plans. Buyers can match capacity to their stage without guesswork.

Fits hybrid pricing strategies

Vendors can combine a subscription for access with a usage component for consumption. This covers baseline value while reflecting variable costs. It also supports add-ons that scale with specific activities.

Simplifies upgrades

When usage reaches a cap, the product can prompt a clean move to the next tier. Customers see what they unlock and proceed without surprise charges. This keeps the path from trial to growth smooth.

Note: If you are testing changes, explore our playbook on pricing experiments.

FAQs

What is the basic marketing suite on Wix?

The basic suite includes limited email sends, simple forms, and manual follow-ups. It appears on the Free and Light plans and fits small sites with minimal lead capture. Tools like automations and CRM segmentation require an upgrade.

The marketing suite Wix provides on higher tiers increases email volumes, adds automations, and expands CRM tools.

What’s the difference between the Wix standard marketing suite and the basic marketing suite?

The differences are that the standard marketing suite has the additions of customizable forms, marketing automations, and higher email volume. It’s included with the Core and Business plans and supports growing businesses that rely on customer engagement.

The basic suite is only suitable for testing or low-traffic personal sites.

Does Wix take a percentage of sales?

Wix does not charge a commission on sales, but you will still pay standard payment processor fees (e.g., 2.9% + 30¢ via Wix Payments). These fees are charged by the payment gateway, not Wix. All paid e-commerce plans support this setup.

Is Wix free to sell on?

No, Wix is not free to sell on. You’ll need a paid plan for a commerce site. At a minimum, the Core plan ($29/month billed annually). The Free and Light plans do not support e-commerce or online payments. You must upgrade to unlock shopping cart and payment features.

How Orb helps you implement usage-based billing

Orb is the done-for-you billing platform built for teams that want to build dynamic pricing models without building the system from scratch or having to work around the limitations of legacy systems. It gives you the tools to manage pricing logic with more control, visibility, and adaptability.

The solution helps teams like yours build pricing models that scale:

• Design tiered plans and update pricing without code: Create and version pricing plans, experiment with packaging, and make changes to pricing rules without engineering bottlenecks.
• Ingest real-time usage data for billing precision: Orb ingests and tracks every raw event at scale and with high accuracy. Get a full audit trail for every invoice.
• Define pricing metrics using SQL: Define billing metrics using the Orb SQL Editor or a visual editor and build new pricing plans. Whether you bill by API calls, storage, or video hours, it’s all easily configurable.
• Predict outcomes before pricing goes live with Orb Simulations: Model new pricing structures using real historical data. Understand the revenue impact before you launch and refine it without any billing disruption.
• Align usage data and pricing strategy in one system: With Orb RevGraph, usage data is decoupled from pricing logic, so invoices remain accurate and up-to-date even as you evolve pricing.
• Give customers clarity with transparent invoices: Orb helps make sure every line item on an invoice matches what was used, when, and how. Even as you evolve your pricing, invoices are automatically recalculated in order to remain accurate.

Orb gives you a future-proof foundation. You can roll out new structures, test changes safely, and align pricing with the value your product delivers. Explore Orb’s flexible pricing tiers and see how we support pricing that adapts as fast as your product does.