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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

Full-page screenshot of the Cloudflare pricing page

Captured October 26, 2026 at 1440px wide.

Cloudflare plans and prices

PlanPriceBilling
FreeFor personal or hobby projects that aren't business-critical.$0/month
ProFor professional websites that aren't business-critical.$20/mo billed annually, or $25/mo billed monthly
BusinessFor small businesses operating online.$200/mo billed annually, or $250/mo billed monthly
ContractFor mission-critical applications that are core to your business.CustomBilled annually

As printed on the page captured October 26, 2026.

How does Cloudflare pricing work?

Each tab uses its own value metric. Network & CDN is a flat plan per site: Free at '$0 /month', Pro at '$20 /mo billed annually, or $25/mo billed monthly', Business at '$200 /mo billed annually, or $250/mo billed monthly', and Contract at 'Custom Billed annually'. SASE / Zero Trust is per user: Free for 'Teams under 50 users or enterprise proof-of-concept tests', Pay-as-you-go at '$7 /user/month' and Contract at an 'Annual price per user'. Compute & Storage is a rate card with a free and a paid column for every component, such as Workers at '100k / day' then '$0.30 / million requests' and R2 at '10 GB-month' then '$0.015 / GB-month'. Basin, which will 'Ingest, catalog, and query data with monthly included usage.', meters each stage of a data pipeline on its own unit: SQL transforms at '$0.04 / GB', sink delivery at '$0.03 / GB' for JSON and '$0.06 / GB' for Parquet or Iceberg, Catalog operations at '$9 / million operations' and Basin SQL at '$0.0025 / GB'. A CDN's cost is tied to the site, SASE protects people, and serverless compute and data processing are metered, so each line prices what it serves.

What does Cloudflare's pricing page do well?

  • Each card prints both cadences inline, such as '$20 /mo billed annually, or $25/mo billed monthly', which makes the annual saving self-evident
  • Three product tabs, Network & CDN, SASE / Zero Trust and Compute & Storage, let each business line use the metric that fits it
  • The comparison table sits directly under the cards and shows values, such as '100%' Uptime SLA and '10x (Standard); 25x (Premium)' service credits
  • The Compute & Storage tab publishes a complete rate card with a free allowance and a paid rate per component, from Workers requests to Basin's '$0.0025 / GB' scanned
  • Add-on tiles carry their rate, from 'Starting at $5/mo' to '$1/GB ingested; first 10 GB free' and '$0.099/1k requests'

What does Cloudflare's pricing page reveal about its pricing strategy?

  • Three value metrics, per site, per user and per unit of compute or data, each match the cost of the line they price
  • Plan descriptions sort buyers by how business-critical the site is, which moves revenue-bearing traffic up the ladder
  • Every metered product starts with a free allowance, daily for Workers and monthly for Basin, so a developer builds on the real platform before the first invoice
  • Basin prices each pipeline stage on its own unit, ingress free and transforms, delivery, catalog and queries metered, and notes that R2 storage is billed separately, the same separation that keeps at-cost domain registration a pass-through
  • Annual upfront commitments earn discounts on metered rates, the bridge from pay-as-you-go to contract

Questions about Cloudflare pricing

How much does Cloudflare cost?

Cloudflare's pricing starts at $20/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales. Paying annually saves 20%.

What pricing model does Cloudflare use?

Cloudflare prices with flat-rate tiers, combined with usage-based pricing and per-seat pricing. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at developers.

Does Cloudflare have a free plan?

Yes, Cloudflare has a free plan. Paid plans start at $20/mo.

Does Cloudflare offer an annual discount?

Yes, paying annually saves 20%. The listed prices start at $20/mo. Terms for the plans priced through sales are set with the sales team.

How is Cloudflare's pricing page laid out?

The page shows 4 plans and includes a comparison table. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.

What are the Cloudflare Workers free limits and paid rates?

Cloudflare Workers includes 100k requests per day and 10 ms of CPU time per request on the free tier. Past that, paid usage is billed at $0.30 / million requests and $0.02 / million CPU ms. The rate card notes that prices listed are for monthly billing, and discounts are available for annual upfront commitments.

Is Cloudflare Zero Trust free for small teams?

Yes. The SASE / Zero Trust Free plan is $0 forever for "Teams under 50 users or enterprise proof-of-concept tests", with a 50-user limit, community forums and Discord support, and up to 24 hours of log retention. Teams over 50 move to Pay-as-you-go at $7 /user/month, which has no user limit, adds chat and ticket support, and keeps logs up to 30 days.

How is Cloudflare Basin priced?

Basin meters each pipeline stage separately, with stream ingress listed as unlimited and free. SQL transforms include 50 GB / month, then $0.04 / GB, and sink delivery includes 50 GB / month shared across sinks, then $0.03 / GB for JSON or $0.06 / GB for Parquet or Iceberg. Basin SQL is billed by compressed data scanned at $0.0025 / GB after 10 GB / month, and the page states "Basin SQL is $2.50 / TB with a 10 MB minimum billable scan per query." R2 storage and operations are billed separately.

From the page as captured October 26, 2026. Current prices are on cloudflare.com