Try

A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

All pages

How Close prices

Per-seatCreditsUsage-basedSales & Marketingclose.com Checked weekly · last
Full-page screenshot of the Close pricing page

Captured October 19, 2026 at 1440px wide.

Close plans and prices

PlanPriceBilling
SoloCore CRM for solo operators$9per user / month
EssentialsSystem of action for small teams$35per user / month
GrowthHighlightedLeveraging AI and automation$99per user / month
ScaleAdvanced control for scaling orgs$139per user / month

As printed on the page captured October 19, 2026.

How does Close pricing work?

The seat is the price and AI credits are the meter. Each card prints a per-user price and an 'Includes 500 AI credits per user/month' line that steps to 1,000, 1,500 and 2,000, so the credit pool grows with both headcount and tier. Packaging gates automation and control: Solo is defined downward as 'Everything in Essentials, but:' with 'Limited to 1 user', 'Limited to 10k leads' and 'Workflows not included'; Essentials adds 'Unlimited contacts & leads' and 'Built-in forms, email, calling & SMS'; Growth adds 'Automated workflows', 'Use Chloe in Workflows' and 'Power dialer'; Scale adds 'Role-based access & permissions', 'Predictive dialer' and 'Live call coaching'. The comparison table opens with 'Who is this for?', one line per plan, before any feature row.

What does Close's pricing page do well?

  • Every card prints its AI allowance under the button, 'Includes 500 AI credits per user/month' up to 2,000, so the meter is visible at the moment of choice
  • The toggle names its saving, 'SAVE UP TO 50%', and repeats at the foot of the comparison table with 'Select your preferred billing cycle:'
  • Three risk reducers sit below the cards: 'Chloe on every plan', 'No credit card needed' and '30-day money-back guarantee'
  • The comparison table opens with 'Who is this for?' and a one-line persona per plan before the first feature row
  • 'Which Close plan is right for you?' restates each plan as a situation, such as 'Running a high-volume outbound operation?'

What does Close's pricing page reveal about its pricing strategy?

  • AI credits granted per user per month form a pool that grows with seats and tier, a seat-plus-credits hybrid
  • Chloe priced as work done, not as access, lets every plan carry the agent while revenue follows its usage
  • Telephony 'passed through at cost' separates carrier spend from the platform margin and keeps the seat price about software
  • Solo is written as 'Everything in Essentials, but:', a capped version of the team plan that makes the upgrade a removal of limits
  • The headline 'without adding headcount' positions the AI agent against hiring cost, the budget line Close wants to win

Questions about Close pricing

How much does Close cost?

Close's pricing starts at $9/user/mo. The page shows 4 plans, with the top plan priced through sales. Paying annually saves up to 50%.

What pricing model does Close use?

Close prices per seat, combined with credits and usage-based pricing. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.

Does Close have a free plan?

Close has no free plan, but its paid plans offer a free trial. The lowest paid plan starts at $9/user/mo.

Does Close offer an annual discount?

Yes, paying annually saves up to 50%. A toggle on the page switches between monthly and annual prices. The listed prices start at $9/user/mo. Terms for the plans priced through sales are set with the sales team.

How is Close's pricing page laid out?

The page shows 4 plans, highlights Growth, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.

How many AI credits does Close include per user?

Every Close plan comes with a monthly AI credit grant for each user. Solo "Includes 500 AI credits per user/month", Essentials includes 1,000, Growth includes 1,500 and Scale includes 2,000. Because the allowance is per user, a team's credit pool grows with both headcount and plan tier, and the page notes that "each Close plan includes a base of credits monthly automatically."

Is the Close AI agent Chloe included on every plan?

Yes. The page states "Chloe access is free on all Close plans" and adds "You only pay for the work Chloe does." Chloe draws on the AI credits included with each plan, plus telephony, as she calls leads, books meetings and updates the CRM. Growth and Scale add "Use Chloe in Workflows" so the agent can run inside automated workflows.

How much do calling and SMS cost in Close?

Close passes calling and SMS through at cost, stating "Calling and SMS usage is passed through at cost" on the pricing page. Typical rates are listed as well, with "Most outbound calls are around $0.02/minute; phone numbers start at about $1/month" as the guide. This keeps carrier spend separate from the per-user plan price, with calling, email and SMS built into the CRM itself.

From the page as captured October 19, 2026. Current prices are on close.com