How dbt prices
Captured September 19, 2026 at 1440px wide.
dbt plans and prices
| Plan | Price | Billing |
|---|---|---|
| DeveloperFor individual developers getting started with dbt, without managing infrastructure. | Free | |
| StarterFor teams collaborating on their first dbt project. | $100 | per user/month |
| EnterpriseFor organizations scaling data collaboration and governance. | Custom pricing | |
| Enterprise+For complex deployments requiring advanced security and control. | Custom Pricing |
As printed on the page captured September 19, 2026.
How does dbt pricing work?
The plan metric is the developer seat, and every plan attaches a usage allowance to it: 3,000 successful models built per month on the free Developer plan, 15,000 on Starter with 5,000 queried metrics, and 100,000 models with 20,000 queried metrics on Enterprise and Enterprise+. Counting successful builds ties the allowance to work that delivered a result. A second, usage-priced layer sits in its own section. dbt State bills for 'each daily unique reuse of a model, test, or snapshot per day (Daily Active Target Tables, or DATT)' at 'Pay-as-you-go: $0.094 / DATT', with custom pricing for upfront commits. dbt Wizard bills per token, since 'Each AI model has its own unique per-token pricing', with a bring-your-own-key option. The seat plan covers the platform, and the products whose cost moves with workload are metered.
The motion is product-led into a sales-led top. Four cards escalate from 'Get started' on Developer to 'Start a trial' on Starter to 'Contact sales' on both Enterprise tiers. The add-on section follows with two panels, each with its own trial and CTA, and states 'Buy separately and run against self-hosted dbt, or add to a dbt platform plan.' A comparison table grouped into seven sections opens with 'Manage users and usage' and closes on support levels, and the page ends with a product FAQ and a separate 'Billing and security FAQs' block. The structure signals a company selling a platform to data teams and consumption products to anyone running dbt.
Under the hood, three billing mechanics run side by side: seats with included allowances, a metered rate on DATT, and per-token AI usage with included credits. Enterprise carries '$100/mo in Wizard credits per account' and Enterprise+ $200, with 'additional usage billed as consumption add-on', a credit pool attached to the plan with metered overflow. Enterprise and Enterprise+ share the same usage numbers and differ on PrivateLink, IP Restrictions, Hybrid Projects and unlimited projects, so the top tier is priced on control and deployment. Selling State and Wizard to self-hosted users extends monetization to teams running dbt on their own infrastructure, a pattern worth borrowing for any company with an open-source core.
What does dbt's pricing page do well?
- Consumption products get their own section headed 'Add-ons: pay only for what you use' with 'No seats, no minimums.', which decouples workload spend from headcount
- dbt State defines its unit as each daily unique reuse of a model, test, or snapshot before printing '$0.094 / DATT'
- The comparison table opens with 'Manage users and usage', so seats, projects, models per month and queried metrics are the first rows compared
- AI inclusion is stated in dollars, '$100/mo in Wizard credits per account' on Enterprise, so a buyer can weigh it against existing model spend
- Plan names, prices and all four CTAs repeat at the foot of the comparison table, so the decision can be closed where it is made
What does dbt's pricing page reveal about its pricing strategy?
- Seats price the platform and metered add-ons price the workload, so a small team can run heavy compute without buying more seats
- Selling dbt State and dbt Wizard to self-hosted dbt users monetizes the open-source base directly
- Wizard credits included per account, with consumption billing beyond them, form a credit pool attached to each Enterprise plan
- Enterprise and Enterprise+ share usage allowances and separate on network controls and deployment, pricing the top tier on control
- Per-token pricing that varies by model, plus bring your own key, keeps AI model cost as a pass-through apart from dbt's platform value
Learn with Orb
- Guide8 SaaS pricing models: how to choose one Developer seats price the platform while dbt State and dbt Wizard meter the workload, a hybrid of per-seat and usage pricing that Orb's guide to SaaS pricing models lays out.
- ProductPrepaid credits Enterprise includes $100 a month in Wizard credits per account with consumption billing beyond, a credit allocation attached to the plan of the kind Orb's prepaid credits product supports.
- GuidePay-as-you-go pricing for SaaS dbt State bills $0.094 per Daily Active Target Table under No seats, no minimums, the low barrier to entry and usage-scaled revenue Orb's pay-as-you-go guide describes.
Questions about dbt pricing
How much does dbt cost?
dbt's pricing starts at $100/user/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales.
What pricing model does dbt use?
dbt prices on a hybrid of seats and usage. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at developers.
Does dbt have a free plan?
Yes, dbt has a free plan, and its paid plans offer a free trial. Paid plans start at $100/user/mo.
Does dbt offer an annual discount?
dbt's pricing page shows a single billing period. The listed prices start at $100/user/mo. Terms for the plans priced through sales are set with the sales team.
How is dbt's pricing page laid out?
The page shows 4 plans and includes a comparison table and an FAQ. The breakdown above marks 13 points on it: 6 things it does well and 7 insights into the pricing.
How is dbt State priced and what is a DATT?
dbt State bills for "each daily unique reuse of a model, test, or snapshot per day (Daily Active Target Tables, or DATT)." The pay-as-you-go rate is $0.094 / DATT, and custom pricing is available for upfront commits through sales. Every plan includes a 30 day free trial of dbt State before usage billing begins.
How many dbt Wizard credits are included in each dbt plan?
Developer and Starter each get a free $100 Wizard credit for a 30-day free trial, followed by pay-as-you-go. Enterprise includes "$100/mo in Wizard credits per account" and Enterprise+ includes $200/mo, with additional usage billed as a consumption add-on. Teams that prefer to manage AI spend directly can bring their own key (BYOK) and pay their AI provider.
Can I buy dbt State or dbt Wizard if I use self-hosted dbt?
Yes. The add-ons section states "Buy separately and run against self-hosted dbt, or add to a dbt platform plan." Both products are sold under the heading "No seats, no minimums." so teams pay only for the usage they consume.
From the page as captured September 19, 2026. Current prices are on getdbt.com
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