How Ghost prices
Captured September 18, 2026 at 1440px wide.
Ghost plans and prices
| Plan | Price | Billing |
|---|---|---|
| STARTERFor solo blogs & newsletters | $ 15 | USD / mo Billed yearly |
| PUBLISHERFor custom publications | $ 29 | USD / mo Billed yearly |
| BUSINESSFor teams scaling up | $ 199 | USD / mo Billed yearly |
| CUSTOMFor more complex needs | Custom |
As printed on the page captured September 18, 2026.
How does Ghost pricing work?
Members are the value metric, the number a publisher is working to grow, so spend rises with the publication's success. Starter at $15 USD / mo and Publisher at $29 USD / mo cover 1,000 members, Business at $199 USD / mo covers 10,000, and Custom is unlimited, all quoted 'Billed yearly'. Within a member band, features separate the plans: Starter is 'For solo blogs & newsletters' with a website, free custom domain and email newsletter; Publisher, 'For custom publications', adds 3 staff users, custom themes, 8,000+ integrations, paid subscriptions and advanced analytics; Business, 'For teams scaling up', adds 15 staff users, priority support and higher usage limits. Email Sends read Unlimited on every plan, so the newsletter itself sits outside the meter.
The motion is self-serve with a contract path at the top. Starter, Publisher and Business each offer 'Try for free', and Custom, 'For more complex needs', offers 'Get in touch'. The page is compact: the H1 'Launch your creative business', a slider labeled '0 Members 100k+' with a readout, 'Based on an audience up to 1,000 members', a Monthly billing and Yearly billing toggle, four cards with five bullets each, then a feature comparison in nine sections from Website to Support that prints quantities in the cells. It closes on 'Last week, 29,074 brand new publications got started with Ghost.' and 'Start publishing now'. The signal is a platform built for independent creators who want to own their business.
Under the hood, Ghost keeps its revenue in the subscription fee. Transaction fees at 0% on Publisher, Business and Custom mean the publisher's paid-subscription income passes through untouched, and Ghost's revenue grows with audience size through the member caps. The gate that matters most sits at Publisher: paid subscriptions, tips and Premium tiers start there, so the upgrade arrives with the moment a publication starts to earn. Business is priced for teams, with staff users, newsletters, Premium tiers and special offers all stepping up, and add-ons priced inline at '+ $50/mo' for a custom SSL certificate and a custom subdirectory install. Custom carries the contract terms: SSO, a 99.9% uptime SLA, an account manager and invoice billing. Worth borrowing: a flat fee with a 0% take rate is a clear position for any platform that sits between a creator and their customers.
What does Ghost's pricing page do well?
- An audience slider sits above the cards with a readout, 'Based on an audience up to 1,000 members', so the buyer starts from the number that sets the plan
- 'No payment fees' in the hero and a Transaction fees row at 0% in the table state the take rate plainly
- The comparison table prints quantities and add-on prices, such as Premium tiers 3 / 10 / Unlimited and '+ $50/mo' for a custom SSL certificate
- Each card carries a one-line audience descriptor, 'For solo blogs & newsletters', 'For custom publications', 'For teams scaling up', that guides self-selection
- The closing band pairs a dated proof point, 29,074 new publications last week, with a single CTA
What does Ghost's pricing page reveal about its pricing strategy?
- Members as the value metric tie Ghost's revenue to the growth of each publication
- A 0% transaction fee keeps subscription revenue with the publisher, and Ghost earns through the plan fee
- Paid subscriptions start on Publisher, so the upgrade lines up with the moment a publication begins to earn
- Unlimited email sends on every plan keep the newsletter itself out of the meter
- SSO, the uptime SLA, an account manager and invoice billing define Custom, the contract tier
Learn with Orb
- GuideBuild a pricing and packaging strategy in 9 steps Each card names its buyer, from solo blogs and newsletters to teams scaling up, while member bands set the price; Orb's nine steps cover who each plan is for and how the lineup scales.
- Guide8 SaaS pricing models: how to choose one Ghost pairs a flat plan fee with members as the value metric and a 0% transaction fee; Orb's CEO covers how each pricing model structures the way customers pay and how to choose.
Questions about Ghost pricing
How much does Ghost cost?
Ghost's pricing starts at $15/mo. The page shows 4 plans, with the top plan priced through sales.
What pricing model does Ghost use?
Ghost prices by audience size, the number of contacts, subscribers or profiles, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at individuals and prosumers.
Does Ghost have a free plan?
Ghost has no free plan, but its paid plans offer a free trial. The lowest paid plan starts at $15/mo.
Does Ghost offer an annual discount?
Ghost offers monthly and annual billing; the page doesn't state the discount. The listed prices start at $15/mo. Terms for the plans priced through sales are set with the sales team.
How is Ghost's pricing page laid out?
The page shows 4 plans and includes a comparison table and a calculator. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
Does Ghost take a cut of paid subscription revenue?
Ghost's pricing page promises "No payment fees" in the hero, and the Transaction fees row reads 0% on the Publisher, Business and Custom plans. Paid subscriptions and tips/donations start on the Publisher plan, billed yearly. Publishers keep their subscription income while Ghost earns through the flat plan fee.
How many members do Ghost(Pro) plans include?
Registered members are the measure Ghost prices on: Starter and Publisher each include 1,000 members, Business includes 10,000, and Custom offers Unlimited members. An audience slider labeled from 0 to 100k+ members sits above the plan cards and shows which audience size the prices are based on. Email Sends are Unlimited on every plan, so newsletters go out to the full member list.
What add-ons does Ghost offer on the Business plan?
The Business plan, "For teams scaling up", offers a custom SSL certificate and a custom subdirectory install as add-ons, each listed at "+ $50/mo". Both features come included on the Custom plan. Custom also adds SSO, a 99.9% uptime SLA, an account manager and invoice billing, available through "Get in touch".
From the page as captured September 18, 2026. Current prices are on ghost.org
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