How ActiveCampaign prices
Captured October 26, 2026 at 1440px wide.
ActiveCampaign plans and prices
| Plan | Price | Billing |
|---|---|---|
| EnterpriseFor larger teams with complex data and support needs. | $145 | / Month Billed yearly |
| ProHighlightedFor marketers who want AI to optimize every send. | $79 | / Month Billed yearly |
| PlusFor growing teams that want more personal messages. | $49 | / Month Billed yearly |
| StarterFor getting your first automations live. | $15 | / Month Billed yearly |
As printed on the page captured October 26, 2026.
How does ActiveCampaign pricing work?
The primary value metric is the contact list. Cards read 'Starts at' $145, $79, $49 and $15 per month, each 'Billed yearly for 1,000 contacts', and the price recalculates as the buyer picks a larger band, up to >50,000. AI credits are the new second meter: 'Every plan includes AI credits. Add more anytime, right from checkout or your account.' The comparison table sets the allowance at 500 on every plan. Users step up at 5, 3, 1 and 1, and send volume rides on the contact metric, '15x contact limit' on Enterprise, '12x' on Pro and '10x' on Plus and Starter. Contacts track the audience a marketer can reach, and credits track the AI work done on that audience, so the page meters reach and intelligence separately.
The motion is self-serve top to bottom. Every card, Enterprise included, ends in a 'Choose' button, and Pro carries the RECOMMENDED badge, a glowing border and a highlighted column in the table. The hero, 'Choose your marketing plan', leads with 'Customers see 75% more engagement with Active Intelligence, included in every plan.' and then the 30-day guarantee. The page runs from a one-line 'I have' contacts selector and the cards, each built as a cascade ('Everything in Pro, and'), through 'Compare every feature' with an open 'Top features' block and eleven collapsible sections, a WhatsApp section with 'View WhatsApp plans', a demo offer, free services, a 30-day guarantee band, a five-question FAQ and a closing 14-day trial form with 'No credit card needed'.
Contact bands are a tiered rate table: the plan sets the feature level and the band sets the price, and the FAQ explains that a growing list moves the account 'to the next contact band or plan without penalties'. AI credits sit on top as a flat allowance of 500 per plan with top-ups bought on demand, which points to a credit pool attached to each account and a per-credit rate behind the checkout. Two FAQs, 'What are AI credits? Do all actions use credits?' and 'Will I lose access to Active Intelligence if I run out of AI credits?', answer the questions a credit meter raises. Every price is billed yearly, the 30-day money-back guarantee lowers the risk of that commitment, and Enhanced CRM stays a modular add-on. The idea most worth borrowing is the pairing on the cards: concrete monthly send counts for the default band, with the table restating them as multiples that scale with any band.
What does ActiveCampaign's pricing page do well?
- A one-line 'I have' contacts selector and a currency picker sit directly above the cards, so every card recalculates to the buyer's list size
- Each card spells out its allowances as numbers, '15,000 email sends / month' and '5 user seats included', while the table states sends as a multiple of the contact limit
- AI credits are announced above the cards, counted in a dedicated 'AI Credits' table row, and explained in two FAQs
- Every tier, Enterprise included, carries a printed starting price and a 'Choose' button
- A 30-day money-back guarantee appears in the hero and again in its own band beside 'Start your free trial'
What does ActiveCampaign's pricing page reveal about its pricing strategy?
- Contacts remain the primary value metric, with AI credits added as a second meter for Active Intelligence usage
- An equal 500-credit allowance on every plan, plus top-ups 'right from checkout or your account', points to a per-account credit pool with a per-credit rate behind it
- Send caps are pegged to the contact limit, so usage allowances scale automatically with each band
- Annual billing is the default commitment, paired with a 30-day refund promise that lowers the risk of a year up front
- WhatsApp now has its own section and plans link, which sets the channel up as a separate expansion path beside the email plans
Learn with Orb
- ProductExperience Kit Channel, contact band and currency controls sit above the cards and recalculate every price, the kind of configurator Orb's Experience Kit builds on one source of pricing truth.
- ProductPrice modeling Each plan sets the feature level and the contact band sets the price, with send caps pegged at 10x to 15x the list; Orb's price modeling covers dimensional rates like these.
Questions about ActiveCampaign pricing
How much does ActiveCampaign cost?
ActiveCampaign's pricing starts at $15/mo. The page shows 4 plans.
What pricing model does ActiveCampaign use?
ActiveCampaign prices by audience size, the number of contacts, subscribers or profiles, combined with credits and flat-rate tiers. Buyers choose a plan and sign up on their own. Its plans are aimed mainly at small businesses.
Does ActiveCampaign have a free plan?
ActiveCampaign has no free plan, but its paid plans offer a free trial. The lowest paid plan starts at $15/mo. Signing up needs no call with sales.
Does ActiveCampaign offer an annual discount?
ActiveCampaign's pricing page shows a single billing period. The listed prices start at $15/mo.
How is ActiveCampaign's pricing page laid out?
The page shows 4 plans, highlights Pro, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.
How many AI credits come with ActiveCampaign plans?
Every ActiveCampaign plan includes 500 AI credits, from Starter through Enterprise, as shown in the 'AI Credits' row of the comparison table. The page states, "Every plan includes AI credits. Add more anytime, right from checkout or your account." Buyers can top up their credit balance whenever their Active Intelligence usage grows.
What happens if my contact list grows past my ActiveCampaign plan limit?
According to the ActiveCampaign FAQ, a growing list lets you "upgrade to the next contact band or plan without penalties or losing access to features." The pricing page offers contact bands from 1,000 up to >50,000, and every card recalculates its price as you pick a larger band. Your investment scales as your business expands.
How many email sends does each ActiveCampaign plan include?
ActiveCampaign ties email sends to your contact limit: "15x contact limit" on Enterprise, "12x contact limit" on Pro, and "10x contact limit" on Plus and Starter. At the default 1,000 contacts, that works out to "15,000 email sends / month" on Enterprise, 12,000 on Pro, and 10,000 on Plus and Starter. Send allowances grow automatically as you move to a larger contact band.
From the page as captured October 26, 2026. Current prices are on activecampaign.com
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