Captured September 18, 2026 at 1440px wide.
Kit plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeFor creators just starting out | $0 | Free—up to 10,000 subscribers |
| CreatorHighlightedFor growing creators | $33 | $390 billed yearly |
| ProFor scaling creators | $66 | $790 billed yearly |
As printed on the page captured September 18, 2026.
How does Kit pricing work?
The unit is an active, unique email subscriber, defined in the table as 'The total number of subscribers you can manage in your account. Subscribers are only counted if they are unique and active.' Every paid price is stated against a list size, 'For 1,000 email subscribers' under each figure, and a slider in the card moves that number. Free reaches up to 10,000 subscribers with 'Unlimited landing pages & forms', 'Unlimited email broadcasts' and 'Sell digital products & subscriptions'. Paid value is automation and insight: Creator adds 'Unlimited Visual Automations', 'A/B test subject lines' and 'Remove Kit branding', and Pro adds 'Subscriber Signals', 'Engagement analytics', 'Unlimited users' and 'Subscriber engagement scoring'. Users step from 1 to 2 to Unlimited as a feature, outside the price.
The motion is self-serve throughout. 'Pricing and plans' sits over three badges, '14-day free trial', 'No credit card required' and 'Free migrations', with a yearly switch that names a 17% saving. Creator is marked 'Most popular', and each paid card prints its annual total and dollar saving. A full-width 'See all features and compare plans' bar leads past a band of creators, from Matthew McConaughey and James Clear to Tim Ferriss, into 'Compare plans and features', which repeats the prices, adds a subscriber slider from 0 to 500K+ and a 'Highlight differences' switch, and groups rows into six collapsible sections. A testimonial, a closing band with 'Start free trial' and a Request free migration button, and an FAQ on billing and limits close the page.
Under the hood, subscriber-based pricing is a band table read by a slider: each list size maps to a price for Creator and Pro, so revenue grows as a creator's audience grows, with no upgrade decision required. The free plan's 10,000-subscriber reach is a land-and-expand bet, letting a creator build an audience on Kit and then pay for automation and analytics as the list starts earning. Smart Recommendations on the paid plans and a 'free SparkLoop plan (worth $99/mo)' on Pro add growth tools that raise list size, which in turn raises the bill. Worth borrowing: put the meter control inside the card, and state the annual saving in dollars.
What does Kit's pricing page do well?
- A subscriber slider sits inside each plan card, so all three prices reprice together at the point of decision
- The annual saving is stated in dollars on the card, '$390 billed yearly' with 'Save $78 per year', and '$790 billed yearly' with 'Save $158 per year'
- The hero clears three switching questions in one line: '14-day free trial', 'No credit card required', 'Free migrations'
- The comparison table adds a 'Highlight differences' toggle, letting a buyer focus on the rows where plans diverge
- Table rows group into six collapsible sections, from Grow your audience to Support, keeping a long feature set navigable
What does Kit's pricing page reveal about its pricing strategy?
- Pricing on subscribers ties revenue to the size of a creator's audience, the asset Kit helps them grow
- A free plan with up to 10,000 subscribers is a land-and-expand play: creators build on Kit before the paid features earn their place
- Paid tiers gate automation, analytics and collaboration, so the upgrade follows the creator's move from hobby to business
- Growth tools on the paid plans, Smart Recommendations and Pro's referral system, raise list size, which lifts the subscriber-based bill in step
- Free migrations in the hero and closing band lower the cost of switching for creators who already have a list
Learn with Orb
- ProductExperience Kit A subscriber slider inside each card reprices all three plans together at the point of decision; Orb's Experience Kit builds pricing calculators like this so customers can plan spend.
- Guide8 SaaS pricing best practices with concrete examples Free reaches up to 10,000 subscribers while automation, analytics and team access sit on paid plans; Orb's best practices cover free plans generous enough to attract users and limited enough to prompt an upgrade.
Questions about Kit pricing
How much does Kit cost?
Kit's pricing starts at $33/mo for 1,000 subscribers. The page shows 3 plans, including a free plan. Paying annually saves 17%.
What pricing model does Kit use?
Kit prices by audience size, the number of contacts, subscribers or profiles, combined with flat-rate tiers. Buyers choose a plan and sign up on their own. Its plans are aimed mainly at individuals and prosumers.
Does Kit have a free plan?
Yes, Kit has a free plan, and its paid plans offer a free trial. Paid plans start at $33/mo for 1,000 subscribers. Signing up needs no call with sales.
Does Kit offer an annual discount?
Yes, paying annually saves 17%. A toggle on the page switches between monthly and annual prices. The listed prices start at $33/mo for 1,000 subscribers.
How is Kit's pricing page laid out?
The page shows 3 plans, highlights Creator, and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 9 things it does well and 5 insights into the pricing.
How does Kit count subscribers for pricing?
Kit prices its plans on email subscribers, defined as "The total number of subscribers you can manage in your account." The page notes that "Subscribers are only counted if they are unique and active." Creator at $33/mo and Pro at $66/mo are each listed "For 1,000 email subscribers", and a slider running from 0 to 500K+ shows the price at other list sizes. The Free plan covers up to 10,000 subscribers.
How many users can I have on a Kit account?
The Users row in Kit's comparison table shows 1 user on Free, 2 on Creator, and Unlimited on Pro. Kit describes users as "Perfect for adding your team, with their own login, to support your marketing efforts." Pro also adds Collaborative editing for teams working together on content.
What is the newsletter referral system on Kit Pro?
Kit Pro includes a Newsletter referral system, described on the page as a way to "Get a free SparkLoop plan (worth $99/mo) to build a reward referral program to drive newsletter growth." It sits in the Grow your audience section of the comparison table alongside Facebook custom audiences, another Pro feature. Pro is listed at $66/mo, or $790 billed yearly, for 1,000 email subscribers.
From the page as captured September 18, 2026. Current prices are on kit.com
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