How Klaviyo prices

The motion is hybrid. Free is self-serve, with 'Start for free' on the sticky side card and again at the foot of the product sections, and Sign up in the navigation bar, while a Talk to sales group in the sidebar lists Professional Services and Enterprise. The page runs from the headline and a subtitle promising to 'get started at no cost with email marketing sends, text messages, Customer Hub, and built-in reporting', through the Platform sidebar, the Free plan highlights box and five product sections, to a 'Start for free' and 'Build a plan' pair, an eleven-question FAQ and the footer. The shape of the page says the free plan is the front door: a store lands at no cost and expands into the products the sidebar names.

Under the hood, consumption is expressed in currency. Mobile messages and Composer usage each carry a $5 monthly allowance, which points to a balance drawn down at per-message and per-use rates, letting one dollar figure cover channels, countries and AI workloads with different underlying costs. Composer, an AI agent that can 'Schedule recurring tasks' and 'Take action in Klaviyo', is metered the same way, so agent work sits on a usage balance beside messaging. FAQ entries such as 'What happens when I exceed the free plan limits?' and 'How do I upgrade from Klaviyo free to a paid plan?' name the expansion moment directly. Each product line carries its own pricing page, so every solution can keep its own rate table. Worth borrowing: a free plan spelled out product by product, with a clear path into paid solutions beside it.