How Customer.io prices
Captured September 18, 2026 at 1440px wide. The page continues below the crop (11,164px in total).
Customer.io plans and prices
| Plan | Price | Billing |
|---|---|---|
| EssentialsFor teams getting started with data-driven messaging | $100 | per month / billed monthly for 5k profiles |
| PremiumFor teams scaling across channels with custom workflows | $1,000 | per month / billed yearly |
| EnterpriseFor organizations that need dedicated infrastructure and support | Let's talk |
As printed on the page captured September 18, 2026.
How does Customer.io pricing work?
The value metric is the profile, and the page defines it three times: 'Profiles (people + objects)' on the Essentials card, as the first Audiences row, and in the overage line 'Additional people & object profiles $0.009'. Counting objects alongside people fits a product that models accounts, subscriptions and devices next to contacts, and it explains why 'Object types' is a plan lever at 2, 10 and Custom. Two secondary meters sit beside it: email volume, with '1 million emails per month' on Essentials and $0.12 per additional thousand, and AI credits at $10 / 100K. Seats stay out of the bill entirely, with 'User seats Unlimited' on all three plans, so adoption across a marketing team costs nothing extra.
The motion is self-serve at the entry and sales-led above it. Essentials carries a '5k profiles' dropdown above 'Get started', Premium 'starts at $1,000 per month / billed yearly' with 'Book a demo', and Enterprise reads 'Let's talk' with 'Talk to sales'. A logo strip, 'Trusted by 9,000+ brands around the world', and a startup offer of 12 months free for companies that 'Raised under $10M' follow the cards. Then a comparison grid repeats all three prices and CTAs in its header and runs AI Agent (beta), Channels, Journeys, Audiences, Design Studio, Data & integrations, Reporting, Security + Compliance, Support and Usage + Billing, before a seven-question FAQ and a row of compliance badges.
Under the hood, the grid shows a platform priced on scale and service. Journeys, Design Studio and Reporting read Included across all three plans, so every customer gets the same core product, and the plans separate on volume, data features such as 'Data warehouse destinations' and 'Data replay', and support. Premium's first bullets are 'Custom profile volume & pricing' and 'Custom email volume & pricing', which makes $1,000 a floor with a per-deal rate behind it, and Enterprise promises 'Our best pricing on profile & email volume'. Services such as 'Migration support*' and 'Shared Slack channel*' carry an asterisk keyed to '*additional cost', so human services are scoped and billed apart from the software. Publishing the marginal rate for the 5,001st profile while negotiating volume above it is a pattern worth borrowing: it makes growth predictable for small customers and keeps room for large ones.
What does Customer.io's pricing page do well?
- Overage rates are published: $0.009 per additional people and object profile, $0.12 per additional 1,000 emails and $10 / 100K additional AI credits, so the cost of growth is known before signing
- The Essentials card holds a '5k profiles' selector next to the price, so the entry tier works as a live estimate
- 'User seats Unlimited' on every plan takes seat counting out of the buying decision and keeps the bill on the profile meter
- Contract length is a table row, 'Plan term' reading Monthly, Annual and Annual, so the commitment is clear from the start
- Table cells spell out 'Not included' in words, so every cell in the grid reads unambiguously
What does Customer.io's pricing page reveal about its pricing strategy?
- Counting objects as profiles prices the data model, not the contact list, which suits a product that messages around accounts and devices as well as people
- Core features read Included on every plan, so the plans separate on scale, data infrastructure and service
- Premium's 'Custom profile volume & pricing' marks the point where list price turns into volume pricing set per customer
- Asterisked services keyed to '*additional cost' keep human services as their own line, apart from platform value
- The AI Agent is packaged on counts, 3 and 10 custom skills and 1 and 5 routines, with session limits set by level while the feature is in beta
Learn with Orb
- Guide14 usage-based pricing examples The profile, people plus objects, is the meter, with $0.009 per additional profile printed in Usage + Billing; Orb's examples show what fourteen usage-priced companies meter and why.
- ProductPrice modeling Profiles, emails at $0.12 per additional 1,000, and AI credits at $10 per 100K each carry a published marginal rate, the multi-dimensional logic Orb's price modeling represents.
- GuideAn expert's guide to enterprise pricing for SaaS From Premium up, profile volume and pricing are set per customer, the point where list price turns into a negotiated deal that Orb's enterprise pricing guide covers.
Questions about Customer.io pricing
How much does Customer.io cost?
Customer.io's pricing starts at $100/mo for 5k profiles. The page shows 3 plans, with the top plan priced through sales.
What pricing model does Customer.io use?
Customer.io prices by audience size, the number of contacts, subscribers or profiles, combined with usage-based pricing and credits. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.
Does Customer.io have a free plan?
Customer.io's pricing page shows no free plan or free trial. The lowest paid plan starts at $100/mo for 5k profiles.
Does Customer.io offer an annual discount?
Customer.io's pricing page shows a single billing period. The listed prices start at $100/mo for 5k profiles. Terms for the plans priced through sales are set with the sales team.
How is Customer.io's pricing page laid out?
The page shows 3 plans and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
How much does Customer.io charge for additional profiles and emails?
On Essentials, the Usage + Billing table lists "Additional people & object profiles $0.009", with profile overage set as Custom on Premium and Enterprise. Additional emails are priced at $0.12 per 1,000 on all three plans. Additional AI credits are $10 / 100K on Essentials and Premium and Negotiated on Enterprise.
Does Customer.io have a startup program?
Yes. The pricing page offers "Get 12 months of Customer.io free" to companies that "Raised under $10M", explaining that "Early-stage companies get a full year free through our Startup Program." A "See if you qualify" link leads to the eligibility details.
How many team members can I add to my Customer.io account?
Every plan includes "User seats Unlimited", and the FAQ answers "As many as you want!" Customer.io encourages all team members to use the platform for consistent messaging across product and marketing sends. Workspaces are set at 2 on Essentials and Unlimited on Premium and Enterprise.
From the page as captured September 18, 2026. Current prices are on customer.io
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