Captured September 18, 2026 at 1440px wide. The page continues below the crop (9,147px in total).
Okta plans and prices
| Plan | Price | Billing |
|---|---|---|
| StarterStarting your Identity journey? Put a strong foundation in place. | $6 | per user/month |
| EssentialsHighlightedReady to scale? Upgrade to advanced automation and security. | $17 | per user/month |
| ProfessionalNeed our most advanced solutions? Secure endpoints and get ahead of identity threats. | Inquire for pricing | |
| EnterpriseRequire end-to-end security? Extend security to your APIs and on-prem apps. | Inquire for pricing |
As printed on the page captured September 18, 2026.
How does Okta pricing work?
The user is the value metric and the suite is the package. Starter bundles 'Single Sign-On', 'Multi-Factor Authentication (MFA)', 'Universal Directory' and '5 Workflows'. Essentials adds Adaptive MFA, Privileged Access, Lifecycle Management, Access Governance and '50 Workflows', and the comparison table marks it 'MOST POPULAR'. Professional adds Device Access, Identity Threat Protection and 'Maximum Workflows', and Enterprise extends to API Access Management, Access Gateway and Machine-to-Machine Tokens. The FAQ sets the rule that holds it together: 'Suites follow a unified model where all products share the same number of subscriptions', with exceptions for Workflows, Privileged Access and Machine-to-Machine tokens.
The motion is sales-assisted with a self-serve entry. A 'WHAT ARE YOU SECURING?' tab switch separates Workforce Identity from Customer Identity and links to Auth0 pricing, so each buyer lands in the right catalog. Starter carries 'Start free trial', a 30-day trial with 'No commitment required.', and the other cards route to 'Contact us', which keeps room to shape larger deals on seat count, add-ons and term. The page runs from 'Plans & pricing' through four cards, a fifteen-entry 'Customize your base suite' catalog, a 'Compare Plans' table, a customer proof band, a seven-question FAQ and a 'Choose your next step' band with three paths.
Under the hood, Okta runs a suite license with modular expansion. 'All suites are billed annually' with a '$1,500 annual contract minimum required for Okta Workforce Identity', which sets the floor for a contract. ADD-ON cells in the table show which capabilities can join a lower suite, so a buyer can upgrade one capability without moving tiers, and 'Almost all of our products can be purchased individually or added to any suite.' Privileged Access is licensed in Resource Units, '0.5 Resource Unit/license' on the upper suites, a secondary unit for servers and admins. Workflows counts step from 5 flows to 50 to unlimited active flows, a numeric fence that maps directly to automation depth.
What does Okta's pricing page do well?
- The 'WHAT ARE YOU SECURING?' tab switch separates Workforce Identity from Customer Identity and links to Auth0 pricing before any price appears
- Starter prints '$6 per user/month*' with a self-serve 'Start free trial', a 30-day trial with no commitment
- The Compare Plans header shows all five suites, prints $6, $14 and $17, and flags Essentials as 'MOST POPULAR'
- The FAQ explains how seats are counted across a suite and defines the Privileged Access Resource Unit with a worked example
- 'Choose your next step' offers 'Start a free trial', 'Watch a demo' and 'Talk to an expert', each with a one-line description
What does Okta's pricing page reveal about its pricing strategy?
- A unified license count across a suite keeps seat math simple: every product in the suite covers the same users
- ADD-ON cells let a buyer bring one advanced capability into a lower suite, a path to expansion without a full tier change
- Privileged Access licensed in Resource Units prices infrastructure access on its own unit, apart from the user seat
- Annual billing with a '$1,500 annual contract minimum' sets a contract floor that fits a product deployed company-wide
- Core Essentials at $14 sits between Starter and Essentials, a lighter rung for buyers who are 'Not ready for advanced security and compliance?'
Learn with Orb
- DocsConfiguring plans: minimums and plan phases A $1,500 annual contract minimum sets a floor on each deal; in Orb, a dollar commitment is a minimum, with the difference added to the invoice when usage comes in below it.
- GuideAn expert's guide to enterprise pricing for SaaS Professional and Enterprise route to Contact us with pricing on inquiry, and Orb's guide covers the main enterprise models and how prices are set deal by deal.
- GuideBuild a pricing and packaging strategy in 9 steps Five suites share one license count, and an add-on catalog brings single capabilities into lower suites; the guide covers what separates the plans and how the lineup scales with the customer.
Questions about Okta pricing
How much does Okta cost?
Okta's pricing starts at $6/user/mo. The page shows 4 plans, with the top plan priced through sales.
What pricing model does Okta use?
Okta prices per seat. The page is built around talking to the sales team. Its plans are aimed mainly at enterprises.
Does Okta have a free plan?
Okta has no free plan, but its paid plans offer a free trial. The lowest paid plan starts at $6/user/mo.
Does Okta offer an annual discount?
Okta's pricing page shows a single billing period. The listed prices start at $6/user/mo. Terms for the plans priced through sales are set with the sales team.
How is Okta's pricing page laid out?
The page shows 4 plans, highlights Essentials, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
What is an Okta Privileged Access Resource Unit?
Okta states that "Resource Units are how Privileged Access is licensed", covering privileged identities such as Privileged Access admins along with resources like servers, SaaS applications, and Active Directory accounts. The 1 Resource Unit included in the Essentials Suite can cover 2 Privileged Access users, and the Compare Plans table lists "0.5 Resource Unit/license" on the Professional and Enterprise suites. Users can also store an unlimited number of secrets, such as passwords, API keys, and tokens.
Can I buy a single Okta product or add licenses for just one product in my suite?
Yes, Okta says "Almost all of our products can be purchased individually or added to any suite", and the Compare Plans table marks many capabilities as ADD-ON for lower suites. When expanding seats, buyers typically add more suite licenses, because "all products share the same number of subscriptions" within a suite. Workflows, Okta Privileged Access, and Machine-to-Machine tokens are the listed exceptions with their own counts.
What support comes with an Okta Workforce Identity suite?
All Okta suites include introductory training and online support, available 24 hours per day, five days per week. For more comprehensive help, Okta Premier Success Plans are available for purchase, offering expertise and support tailored to the complexity of a customer's environment.
From the page as captured September 18, 2026. Current prices are on okta.com
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