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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

All pages

How OpenAI prices

Usage-basedAIUpdated Oct 2026openai.com Checked weekly · last
Full-page screenshot of the OpenAI pricing page

Captured October 26, 2026 at 1440px wide.

OpenAI plans and prices

PlanPriceBilling
GPT-6 AstraOur most capable model, built for the hardest end-to-end workInput: $10.00/ 1M tokens
GPT-6.1 SolBuilt to power complex coding and agentic workflows at scaleInput: $2.00/ 1M tokens
GPT-6.1 TerraA fast, efficient model for visual reasoning, precise computer use, and clear, natural writingInput: $1.00/ 1M tokens
GPT-6 LunaOur most efficient model for focused, high-volume tasks.Input: $0.10/ 1M tokens

As printed on the page captured October 26, 2026.

How does OpenAI pricing work?

The token is the value metric, split three ways on every card. GPT-6 Astra is 'Input: $10.00 / 1M tokens', 'Cached input: $1.00 / 1M tokens' and 'Output: $50.00 / 1M tokens', and the ladder runs down to GPT-6 Luna at $0.10, $0.01 and $0.50, a 100x spread on input. Output costs five times input on all four models, which tracks the cost of generation against the cost of reading. Cached input is one tenth of input on Astra and Luna and one twentieth on GPT-6.1 Sol and GPT-6.1 Terra, where Terra labels the line 'Cache read'. Each model carries a one-line role, from 'Our most capable model, built for the hardest end-to-end work' to 'Our most efficient model for focused, high-volume tasks', so price and purpose read together.

What does OpenAI's pricing page do well?

  • The 'Standard', 'Batch -50%' and 'Data residency +10%' switch reprices every model card in place, so discounts and uplifts read as choices
  • Every model card prints Input, cached input and Output lines in '/ 1M tokens' in the same order, so four cards scan in seconds
  • Output is priced at five times input on all four models, one ratio a buyer can carry across the whole ladder
  • The FAQ explains spend controls: a monthly budget that stops requests, an email notification threshold and per-project billing restrictions
  • Each model carries a one-line role, such as 'Built to power complex coding and agentic workflows at scale', which maps price to intended use

What does OpenAI's pricing page reveal about its pricing strategy?

  • Cached input at one twentieth of input on GPT-6.1 Sol and Terra, and one tenth on Astra and Luna, puts the deepest reuse discount on the models built for high-volume work
  • Processing mode is a multiplier on one rate table, so latency and data location become priced options on the same token
  • A 100x input spread, from $10.00 on Astra to $0.10 on Luna, gives each workload a price point and lets customers land low and expand up the ladder
  • Voice models price by the minute or by the token depending on the product, matching the unit to how each one is used
  • Scale Tier and Reserved Capacity sell committed capacity, a contract layer above pay-as-you-go tokens

Questions about OpenAI pricing

How much does OpenAI cost?

OpenAI's pricing starts at $0.10/1M input tokens. The page shows 4 plans, with the top plan priced through sales.

What pricing model does OpenAI use?

OpenAI prices by usage. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at developers.

Does OpenAI have a free plan?

OpenAI's pricing page shows no free plan or free trial. The lowest paid plan starts at $0.10/1M input tokens.

Does OpenAI offer an annual discount?

OpenAI's pricing page shows a single billing period. The listed prices start at $0.10/1M input tokens. Terms for the plans priced through sales are set with the sales team.

How is OpenAI's pricing page laid out?

The page shows 4 plans and includes an FAQ. The breakdown above marks 14 points on it: 5 things it does well and 9 insights into the pricing.

How do I set a spending limit on the OpenAI API?

You can set a monthly budget in your billing settings, after which OpenAI will stop serving your requests. The page notes there may be a delay in enforcing the limit and that you are responsible for any overage incurred. You can also configure an email notification threshold to get an alert once you cross it each month, and teams using Projects can set billing restrictions per project in the Dashboard.

Is OpenAI API access included in ChatGPT Business or Enterprise?

OpenAI APIs are billed separately from ChatGPT Plus, Business, Enterprise and Edu. ChatGPT subscription pricing has its own page at openai.com/chatgpt/pricing/. Playground usage is billed like regular API usage, at the per-token input and output prices on the rate card.

How much does the OpenAI Batch API save?

The Batch API lets you "Save 50% on inputs and outputs" and runs tasks asynchronously over 24 hours. A "Choose your processing mode" switch reprices each model card with "Batch -50%", alongside "Data residency +10%". For other lower-cost work, Flex processing offers lower costs in exchange for slower response times and is described as "Ideal for non-production or lower priority tasks."

From the page as captured October 26, 2026. Current prices are on openai.com