How BigCommerce prices
Captured November 2, 2026 at 1440px wide.
BigCommerce plans and prices
| Plan | Price | Billing |
|---|---|---|
| CoreNew businesses with up to $30K in annual sales. | $29 | per month, billed annually |
| GrowthEstablished businesses scaling toward $100K in annual sales. | $79 | per month, billed annually |
| ScaleHighlightedBusinesses scaling operations across channels, markets, or catalogs. | $299 | per month, billed annually |
| PerformanceEnterprise operations that need custom integrations, SLAs, and strategic support. | Custom pricing | starting at $1,499 per month, billed annually |
As printed on the page captured November 2, 2026.
How does BigCommerce pricing work?
The value metric is store revenue, read as trailing 12-month GMV. Core is '$29' for 'New businesses with up to $30K in annual sales', Growth '$79' for those 'scaling toward $100K', Scale '$299' with 'Up to $33,333/month GMV', and Performance is 'Custom pricing starting at $1,499 per month, billed annually'. The upper two cards describe their buyer by the shape of the operation: Scale is for 'Businesses scaling operations across channels, markets, or catalogs.' and Performance for 'Enterprise operations that need custom integrations, SLAs, and strategic support.' Features play a supporting role: the visible separators are the sales band, support level ('24/7 chat & email support*' on Core, '24/7 live phone and chat, with express routing included' from Growth up) and, at the top, 'Custom payment terms that fit your volume' with a 'Dedicated Customer Success Manager'. Pricing on GMV ties the subscription to the merchant's own success, so the platform fee rises as the store does.
The motion is self-serve through Scale and sales-assisted at Performance. The hero, 'Start with a free trial. Scale when you’re ready.', sets the journey, and three cards carry 'Start free trial' while Performance routes to 'Request a demo'. A 'Pay Monthly' and 'Pay Annually' toggle sits on annual, each paid price carries a green 'Save 25%' chip, and Scale is marked 'Most Popular' with a blue border and the only blue button. Below the cards a one-line note defines GMV, then collapsed comparison sections for Features, Payment Processing, Sales Channels and Service & Support, a 'Make the move to BigCommerce today.' band, a seven-question FAQ and a long block of footnotes.
Under the hood the plan is a revenue band with a meter on its edge. Core and Growth 'auto-upgrade' when a store outgrows its band, and Scale switches from a band to an overage: '$33,333/month GMV; (0.9% on GMV above cap)', which the footnote explains as 'no tier jumps, no block charges', with an automatic move to Performance once TTM GMV reaches $2 million. GMV is defined as 'gross order value minus 10%', a deliberate discount on the metric that the page owns plainly: 'That difference is expected, not an error.' Payments are the second lever: every plan lists 'Zero fees with Embedded Payment Providers*', while orders through Open Payment Providers carry a monthly fee on the GMV attributed to them, which steers volume toward the embedded rails. Worth borrowing is the explicit formula for the metric and a published overage rate at the point where a band would otherwise force a jump.
What does BigCommerce's pricing page do well?
- Core and Growth name their customer by sales band, 'New businesses with up to $30K in annual sales' and 'Established businesses scaling toward $100K in annual sales.', while Scale and Performance name it by operations, so a merchant finds its plan by revenue or by complexity
- One support line, '24/7 live phone and chat, with express routing included', repeats across Growth, Scale and Performance, which makes the Core-to-Growth step easy to read
- The annual saving appears as a 'Save 25%' chip beside each price as well as on the toggle
- A one-line note under the cards defines the metric: 'trailing 12-month basis using BigCommerce's GMV (gross order value minus 10%)'
- The Scale footnote works through the overage in plain words, '0.9% overage rate applies on GMV above $33,333/month', 'no tier jumps, no block charges'
What does BigCommerce's pricing page reveal about its pricing strategy?
- Plans priced by trailing GMV make the subscription a share of the merchant's growth, with auto-upgrades doing the expansion work
- Describing Performance as 'Enterprise operations that need custom integrations, SLAs, and strategic support.' frames the custom tier around operational scope, the terms a sales team shapes in a deal
- Scale's 0.9% overage above $33,333/month GMV turns the top self-serve band into a metered plan, a smooth ramp to Performance at $2 million
- Defining GMV as 'gross order value minus 10%' builds a margin of comfort into the metric itself
- 'Zero fees with Embedded Payment Providers*' and a monthly fee on Open Payment Provider GMV pair the plan price with a payments incentive
Learn with Orb
- GuideBuild a pricing and packaging strategy in 9 steps Each plan is a band of trailing 12-month GMV, from 'Up to $30K TTM GMV' on Core to $1M+ on Performance, and the plan auto-upgrades as sales grow; Orb's nine steps cover who each plan is for and how a lineup scales with the customer.
- ProductPrice modeling Scale is $299 a month with '0.9% on GMV above cap' past $33,333 a month, a flat fee with a metered band on top; Orb's price modeling covers hybrid plans like this and changing them without re-engineering billing.
- Guide8 SaaS pricing models: how to choose one A flat monthly plan priced by store revenue, paired with a monthly fee on GMV routed through Open Payment Providers, blends flat-rate and transaction pricing; Orb's CEO covers how each model structures the way customers pay.
Questions about BigCommerce pricing
How much does BigCommerce cost?
BigCommerce's pricing starts at $29/mo. The page shows 4 plans, with the top plan priced through sales. Paying annually saves 25%.
What pricing model does BigCommerce use?
BigCommerce prices with flat-rate tiers, combined with transaction fees. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.
Does BigCommerce have a free plan?
BigCommerce has no free plan, but its paid plans offer a free trial. The lowest paid plan starts at $29/mo.
Does BigCommerce offer an annual discount?
Yes, paying annually saves 25%. A toggle on the page switches between monthly and annual prices. The listed prices start at $29/mo. Terms for the plans priced through sales are set with the sales team.
How is BigCommerce's pricing page laid out?
The page shows 4 plans, highlights Scale, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
What happens if my BigCommerce store goes over the Scale plan GMV limit?
The Scale plan starts at $399/month (or $299/month billed annually) for up to $33,333/month in GMV. Above that, a "0.9% overage rate applies on GMV above $33,333/month", with "no tier jumps, no block charges". Once TTM GMV reaches $2 million, the account automatically upgrades to Performance.
How does BigCommerce calculate GMV and automatic plan upgrades?
BigCommerce measures annual online sales on a trailing 12-month basis, using GMV defined as "gross order value minus 10%". The page notes that this number may differ from your own records and calls that difference "expected, not an error". Core covers up to $30K TTM GMV and auto-upgrades to Growth, while Growth covers up to $100K TTM GMV and auto-upgrades to Scale.
What support is included on each BigCommerce plan?
Core lists "24/7 chat & email support*", while Growth, Scale and Performance each list "24/7 live phone and chat, with express routing included". The footnote confirms "Phone support is included on Growth, Scale, and Performance plans." and "Chat and email support remain available on all plans." Performance adds a "Dedicated Customer Success Manager".
From the page as captured November 2, 2026. Current prices are on bigcommerce.com
Shopify
$29/moShopify sells four flat monthly plans on yearly billing, Basic at $29/mo, Grow at $89/mo, Advanced at $359/mo and Plus from $2,300/mo, and pairs each with a payment take rate that falls as the plan fee rises, from 2.9% + 30¢ down to 2.25% + 30¢. The cards sell operations, staff accounts, support level and inventory locations, while the comparison table carries the full rate card, so the plan decision blends team size with sales volume.
Recharge
$149/mo + 1.50% + 20¢Recharge charges a monthly platform fee plus a processing fee on every subscription transaction, and the fee steps down as the plan steps up: '1.50% + 20¢' on Starter at '$149/mo', '1.25% + 20¢' on Scale at '$499/mo', and 'Volume-based rates' on Custom. The take rate ties Recharge's revenue to the subscription revenue it helps a brand keep, and Scale now carries the optimization tools, from A/B testing to the Remi AI agent, that grow that revenue.
Squarespace
$19/moSquarespace sells four flat plans at $19, $29, $49 and $99 a month with Core recommended, and each card pairs the subscription with a falling card rate, from 2.9% + $0.30 down to 2.5% + $0.30, and a growing AI credit allowance, from 10 one-time credits to 120 a month. Higher plans buy down the share Squarespace takes on sales and add commerce tools, and every plan is bought online through the same 'GET STARTED' button.