The Pricing Atlas
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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

All pages

E-commerce pricing pages

3 E-commerce pricing pages, from BigCommerce, Recharge, Shopify and more, each captured in full and annotated.

Of the 3, 2 price with flat-rate tiers, 3 include a comparison table and 2 keep a contact-sales tier.

BigCommerce pricing page, top of page
77

BigCommerce

$29/mo
Tiered flat-rateE-commerceHybrid4 plans

BigCommerce prices its plans by how much a store sells: Core covers 'Up to $30K TTM GMV', Growth 'Up to $100K TTM GMV' and Scale 'Up to $33,333/month GMV' with a '0.9%' overage above the cap, and each band moves a store up automatically as its sales grow. The upper cards name their buyer by operations, from multichannel scaling on Scale to 'custom integrations, SLAs, and strategic support' on Performance, and the footnotes spell out the GMV formula, the monthly list prices and the card processing rate.

Recharge pricing page, top of page
68

Recharge

$149/mo + 1.50% + 20¢
Transaction feeE-commerceHybrid3 plans

Recharge charges a monthly platform fee plus a processing fee on every subscription transaction, and the fee steps down as the plan steps up: '1.50% + 20¢' on Starter at '$149/mo', '1.25% + 20¢' on Scale at '$499/mo', and 'Volume-based rates' on Custom. The take rate ties Recharge's revenue to the subscription revenue it helps a brand keep, and Scale now carries the optimization tools, from A/B testing to the Remi AI agent, that grow that revenue.

Shopify pricing page, top of page
68

Shopify

$29/mo
Tiered flat-rateE-commerceSelf-serve4 plans

Shopify sells four flat monthly plans on yearly billing, Basic at $29/mo, Grow at $89/mo, Advanced at $359/mo and Plus from $2,300/mo, and pairs each with a payment take rate that falls as the plan fee rises, from 2.9% + 30¢ down to 2.25% + 30¢. The cards sell operations, staff accounts, support level and inventory locations, while the comparison table carries the full rate card, so the plan decision blends team size with sales volume.