How Recharge prices
Captured November 2, 2026 at 1440px wide.
Recharge plans and prices
| Plan | Price | Billing |
|---|---|---|
| StarterFor emerging brands launching their subscription program | $149 | /mo |
| ScaleHighlightedFor scaling brands ready to optimize their subscription strategy | $499 | /mo |
| CustomFor high-volume subscription brands, looking to improve subscriber retention | Volume-based rates |
As printed on the page captured November 2, 2026.
How does Recharge pricing work?
The value metric is a blend of a flat platform fee and a take rate on subscription orders. Starter is '$149/mo' with 'Processing fees at: 1.50% + 20¢ per transaction', Scale is '$499/mo' at '1.25% + 20¢ per transaction, with scalable transaction rates to support your growth', and Custom prints 'Volume-based rates'. Starter carries the retention core, from 'Smart Cancellation Prevention' and 'Win Back solutions' to 'Automated workflows' and 'Analytics & industry benchmarks'. Scale adds services and optimization: 'Hands-on implementation', 'End-to-end migration support', 'Customizable bundles', 'Tiered discounts', 'Surprise & delight gifting', 'Subscriber journey A/B testing', the Remi AI agent and the 'Javascript SDK & Storefront API'. Custom adds 'Custom implementations', 'Dedicated priority technical support' and 'Enterprise business reviews'.
The motion opens self-serve and turns to conversation quickly. Starter carries 'TRY FOR FREE', Scale, marked 'MOST POPULAR' with a lime border, carries 'TALK TO US', and Custom carries 'CONTACT US', with 'BOOK A DEMO' in the header. The hero, 'Scalable rates for every stage of growth', puts the rate, not the plan, at the center of the story, and the plan name Scale now repeats that idea. Below the cards a dark comparison table starts open on 'Subscription Platform' rows, fades out under a 'SHOW COMPARISON' button, and leads into a logo band headed 'Powering the leading brands in every vertical'.
Under the hood the step from Starter to Scale is a trade between fixed and variable cost. Scale costs $350 more a month and takes 0.25 points less per transaction, with the same 20¢ per-transaction fee on both, so a brand processing roughly $140K a month in subscription revenue covers the higher platform fee through the lower rate; above that, Scale costs less in total. That points to a ladder designed to move brands up as order volume grows, with Custom's 'Volume-based rates' as the negotiated end of the same curve. Concierge SMS sits beside the plans as pass-through usage, '*+$0.03 US & Canada / + $0.06 International per message segment', so messaging cost tracks messages sent. Worth borrowing is the processing fee printed at the top of each card's feature list, where it reads as part of the plan.
What does Recharge's pricing page do well?
- Each card leads its feature list with 'Processing fees at:', so the take rate is read as part of the plan alongside the monthly price
- The rate steps down by plan, '1.50% + 20¢' on Starter and '1.25% + 20¢' on Scale, giving growing brands a concrete reason to move up
- Feature claims carry outcomes, such as 'Recover up to 88%' on payment recovery and 'Acquire 4x more subscribers', in the plan descriptions
- SMS is priced per message segment in a footnote on the Scale card, '$0.03 US & Canada' and '$0.06 International', so usage cost is stated where the feature appears
- Support response times are printed per plan, 'Within 8 hours', 'Within 6 hours' and 'Live video support within 4 hours'
What does Recharge's pricing page reveal about its pricing strategy?
- A platform fee plus a take rate aligns Recharge's revenue with the subscription revenue its retention tools protect
- Scale trades $350 more a month for 0.25 points off the rate, a break-even near $140K in monthly subscription revenue that pulls growing brands up the ladder
- Scale now gathers the optimization layer, 'Tiered discounts', 'Subscriber journey A/B testing' and the Remi AI agent, so the upgrade buys tools to raise order value as well as expertise
- Custom's 'Volume-based rates' make the top tier a negotiated take rate, the natural end of a model that already scales with volume
- Concierge SMS billed per message segment keeps a pass-through cost separate from the platform price
Learn with Orb
- Guide8 SaaS pricing models: how to choose one Starter is $99/mo plus '1.49% + 19¢ per transaction', a platform fee with a take rate on every subscription order; Orb's CEO covers flat-rate, usage-based and hybrid models and how to choose among them.
- ProductPrice modeling The processing fee steps from 1.49% on Starter to 1.34% on Plus as the monthly fee rises from $99 to $499, a rate that varies by plan; Orb's price modeling covers dimensional rates and hybrid plans.
- GuideAn expert's guide to enterprise pricing for SaaS Custom prints 'Volume-based rates' and routes to 'CONTACT US', so the take rate for high-volume brands is set deal by deal; Orb's CEO covers how enterprise pricing works when prices are negotiated.
Questions about Recharge pricing
How much does Recharge cost?
Recharge's pricing starts at $149/mo + 1.50% + 20¢. The page shows 3 plans, with the top plan priced through sales.
What pricing model does Recharge use?
Recharge prices with a fee per transaction, combined with flat-rate tiers and usage-based pricing. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.
Does Recharge have a free plan?
Recharge has no free plan, but its paid plans offer a free trial. The lowest paid plan starts at $149/mo + 1.50% + 20¢.
Does Recharge offer an annual discount?
Recharge's pricing page shows a single billing period. The listed prices start at $149/mo + 1.50% + 20¢. Terms for the plans priced through sales are set with the sales team.
How is Recharge's pricing page laid out?
The page shows 3 plans, highlights Scale, and includes a comparison table. The breakdown above marks 14 points on it: 6 things it does well and 8 insights into the pricing.
What are Recharge's processing fees per transaction on each plan?
Recharge pairs each plan's monthly fee with a processing fee on subscription transactions. Starter lists "1.50% + 20¢ per transaction" alongside its "$149/mo" price. Scale lists "1.25% + 20¢ per transaction, with scalable transaction rates to support your growth" alongside "$499/mo", and Custom offers "Volume-based rates" for high-volume subscription brands.
How is Recharge Concierge SMS billed?
Concierge SMS is part of the Scale plan and lets customers manage subscriptions by text, including skip, delay, ship sooner, or add products. It is billed by usage at "+$0.03 US & Canada / + $0.06 International per message segment" according to the plan footnote. The comparison table shows the same rates for Scale and Custom, so messaging cost scales with the messages sent.
What does the Recharge Scale plan add over Starter?
Scale opens with "Everything in Starter, and:" followed by "Hands-on implementation" and "End-to-end migration support". It adds "Customizable bundles", "Tiered discounts", "Surprise & delight gifting" and "Subscriber journey A/B testing". It also includes the Remi AI agent, which answers questions about churn drivers, MRR and setup guidance from your own store data, plus Concierge SMS and the "Javascript SDK & Storefront API".
From the page as captured November 2, 2026. Current prices are on getrecharge.com
Adyen
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BigCommerce
$29/moBigCommerce prices its plans by how much a store sells: Core covers 'Up to $30K TTM GMV', Growth 'Up to $100K TTM GMV' and Scale 'Up to $33,333/month GMV' with a '0.9%' overage above the cap, and each band moves a store up automatically as its sales grow. The upper cards name their buyer by operations, from multichannel scaling on Scale to 'custom integrations, SLAs, and strategic support' on Performance, and the footnotes spell out the GMV formula, the monthly list prices and the card processing rate.
Shopify
$29/moShopify sells four flat monthly plans on yearly billing, Basic at $29/mo, Grow at $89/mo, Advanced at $359/mo and Plus from $2,300/mo, and pairs each with a payment take rate that falls as the plan fee rises, from 2.9% + 30¢ down to 2.25% + 30¢. The cards sell operations, staff accounts, support level and inventory locations, while the comparison table carries the full rate card, so the plan decision blends team size with sales volume.