How Brevo prices
Captured September 18, 2026 at 1440px wide.
Brevo plans and prices
| Plan | Price | Billing |
|---|---|---|
| StarterBest for single users starting with email and multi-channel marketing. | $9 | per month |
| StandardHighlightedBest for small businesses ready to automate and test campaigns. | $18 | per month |
| ProfessionalBest for teams leveraging data and AI to drive growth across channels. | $499 | per month |
| EnterpriseBest for companies with 1M+ contacts needing custom solutions & full data control. | $2,499 | per month |
As printed on the page captured September 18, 2026.
How does Brevo pricing work?
The unit is an email sent. Starter is 'From 5,000 emails per month', Professional is 'From 150,000 emails per month', and the configurator's primary control is 'Monthly email volume (campaigns & transactional)'. The 'Your plan' panel lists '500 contacts Included' as a line item at no charge, which fits a product that also sells transactional sending through SMTP and API: a sender pays for what it sends, whatever the size of its stored list. Seats enter at Professional, with '10 seats included', and the Sales add-ons price per seat at '$58.50 per month/user'. SMS runs on its own credit pool, priced 'based on volume and destination of messages'.
The motion is self-serve from Free through Standard and hybrid above it. A green band opens with 'Free forever, no credit card needed' and 'Sign up free', then a 'Monthly' and 'Yearly (-10%)' switch with a USD selector, then four cards. Standard wears a 'Most Popular' tab, Professional offers both 'Talk to sales' and 'Sign up', and Enterprise prints a floor with 'Talk to sales'. Below the cards, 'Customize your plan' carries plan tabs, the volume slider, a branding switch at '$10.80 per month', SMS and email credit links, Sales package options, and a summary that totals '$8.08/month' with '$9.00 with monthly billing' beneath it. Trust signals, a nine-question FAQ and a contact band close the page.
Under the hood, Brevo runs two separate scaling axes. Capability sits on the cards: Standard adds automation and A/B testing, Professional adds WhatsApp, push, ten seats, contact scoring and AI segmentation, and Enterprise adds multi-account management, custom objects and a dedicated IP. Volume sits on the slider, so a sender grows its email count inside the plan it already uses. Professional at $499 is a team and data plan, which explains its step up from Standard's $18. A pay-as-you-go path rounds out the model: 'One email sent equals one credit deducted' and 'PAYG credits do not expire', which serves occasional senders. The yearly prices, $8.08, $16.17 and $449.08, point to whole-dollar annual totals shown per month.
What does Brevo's pricing page do well?
- The price metric is emails sent, with '500 contacts Included' shown at no charge in the plan summary
- The configurator returns a running total, '$8.08/month' with '$9.00 with monthly billing' printed beneath it, so the annual saving and the monthly alternative appear together
- The annual discount is labeled inside the control itself, 'Yearly (-10%)'
- Enterprise publishes a floor, 'Starting from $2,499 per month', next to 'Best for companies with 1M+ contacts', so large buyers can self-qualify before a call
- Professional offers both 'Talk to sales' and 'Sign up', giving a $499 buyer the choice of a conversation or self-serve checkout
What does Brevo's pricing page reveal about its pricing strategy?
- Cards separate on capability and the slider sizes volume, two independent axes for growth
- Professional bundles seats, extra channels and AI, the step from a sending tool to a team data platform
- Pay-as-you-go credits that do not expire give occasional senders a path outside the subscription
- SMS sits on its own credit pool priced by volume and destination, keeping carrier costs apart from the plan price
- Sales packages attach to any plan, from 'Sales Free $0.00' to per-user Sales Advanced, which extends Brevo into CRM without changing the core meter
Learn with Orb
- ProductExperience Kit The Customize your plan configurator turns an email volume slider into a running total with the monthly price beneath, the calculator Orb's Experience Kit builds on one source of pricing truth.
- GuidePay-as-you-go pricing for SaaS Pay-as-you-go credits that do not expire sit beside the subscription for occasional senders; Orb's guide covers common pay-as-you-go structures and how revenue scales with use.
Questions about Brevo pricing
How much does Brevo cost?
Brevo's pricing starts at $9/mo for 5,000 emails. The page shows 4 plans, including a free plan, with the top plan priced through sales. Paying annually saves 10%.
What pricing model does Brevo use?
Brevo prices by usage, combined with flat-rate tiers and per-seat pricing. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.
Does Brevo have a free plan?
Yes, Brevo has a free plan. Paid plans start at $9/mo for 5,000 emails.
Does Brevo offer an annual discount?
Yes, paying annually saves 10%. A toggle on the page switches between monthly and annual prices. The listed prices start at $9/mo for 5,000 emails. Terms for the plans priced through sales are set with the sales team.
How is Brevo's pricing page laid out?
The page shows 4 plans, highlights Standard, and includes a calculator and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
How do Brevo pay-as-you-go email credits work?
Brevo's pay-as-you-go option runs on credits, and the page states "One email sent equals one credit deducted" as the rule. The FAQ adds that "PAYG credits do not expire" so you can use them at your own pace. Email credits also come with "No daily sending limit, no expiration date" and are charged at purchase. You can buy more credits or shift to a monthly plan at any time.
How much does Brevo charge for SMS messages?
Brevo sells SMS credit separately from its email plans, as noted on the Starter card. The page explains that the "SMS price based on volume and destination of messages" applies, with a pricing table linked from the plan configurator. Email and SMS credits are charged at purchase.
Can I remove the Sent by Brevo branding on the Brevo Starter plan?
Yes, the Starter plan offers a Remove Brevo branding add-on at "$10.80 per month" in the plan configurator. It takes the "Sent by Brevo" sticker off the bottom of your emails. The Standard plan includes "No Brevo logo" as a built-in feature, keeping emails strictly professional.
From the page as captured September 18, 2026. Current prices are on brevo.com
Clay
$167/moClay prices on two meters and no seats. Every plan carries unlimited seats and tables, and the bill is Actions for work done on the platform plus Data Credits for data bought from its marketplace. Each paid card is a live configurator whose two dropdowns add up to the headline price, and Enterprise is now packaged as a governance tier built around access controls and credit budgeting.
Gong
QuoteGong prices through a customized proposal, and its pricing page is a short explainer beside a staged form. Three lines name the shape of the bill: licenses priced per user, a platform fee based on the number of users supported, and integrations with an existing tech stack at no charge. The form's first and defining question is team size, the variable that sets both charges.
Sentry
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