Captured October 19, 2026 at 1440px wide. The page continues below the crop (10,579px in total).
Descript plans and prices
| Plan | Price | Billing |
|---|---|---|
| HobbyistElevate your projects, watermark-free | $16 | per person / month |
| CreatorHighlightedUnlock advanced AI-powered creativity | $24 | per person / month |
| BusinessEmpower collaboration on your team | $50 | per person / month |
| EnterpriseFor teams with more video to make than editors to make it | Custom |
As printed on the page captured October 19, 2026.
How does Descript pricing work?
The value metric is the person, 'per person / month', and two meters ride on each seat. Media hours measure footage uploaded or recorded and AI credits measure AI features, as the FAQ defines them: 'Media hours track uploaded media files and media recorded in Descript' and 'AI credits track your usage of AI features like Underlord, Studio Sound, Green Screen, Eye Contact, and AI-generated media and avatars.' Hobbyist is $16 with '1 person included', Creator $24 with 'Scale to a team of 3 (billed separately)' and Business $50 with 'Scale to a team of 5 (billed separately)', so plans step up in allowance, output quality and team size together. Free sits in its own card below the row at '$0', 'Get started on your creative journey with text-based editing and give our AI tools a spin.'
The motion is self-serve through Business and sales-led at Enterprise. A 'Monthly' and 'Annual' toggle defaults to annual with 'Saving up to 35% over monthly plan', Creator is marked 'MOST POPULAR' with the only coral 'Get started' button, and Enterprise reads 'Custom' with 'Talk to sales' and the line 'For teams with more video to make than editors to make it'. Below the cards come the Free card, a 'Compare all features and plans' button, 'More than 6 million creators & teams use Descript' with Salesforce, Figma, Apple, Okta, Spotify, Vox, Reuters and CBS, a long 'What’s the difference?' table, an Enterprise band and an FAQ.
Under the hood each seat carries a monthly credit pool with a refill, and the table shows the mechanics: 'AI credits (per editor)' reads '100 (one-time)' on Free against '400 / month', '800 / month' and '1500 / month', and 'Top up AI credits' and 'Top up media minutes' open from Creator, the plan where overage turns into revenue. Business gates the team layer, with Brand Studio rows such as 'Set default layout pack for team' and 'Transcription glossary', 'Native-sounding AI speakers' and 'Priority support (with SLA)'. Enterprise turns both meters into negotiated terms, 'Custom AI credits', 'Custom media minutes', 'Flexible licensing model' and 'Flexible billing'. Worth borrowing are the per-editor allowances printed as both minutes and hours, and top-ups opened at the plan where heavy users gather.
What does Descript's pricing page do well?
- Each paid card leads its feature list with the two meters, '10 media hours / month' and '400 AI credits / month' on Hobbyist
- 'Saving up to 35% over monthly plan' sits directly under the 'Monthly' and 'Annual' toggle
- The table prints allowances in two units, '600 minutes (10 hrs) / month', so a buyer reads them in whichever unit they plan in
- The FAQ opens on 'What are media hours and AI credits?' and defines both meters in plain terms
- Customer logos from Salesforce to CBS sit between the cards and the comparison table, under 'More than 6 million creators & teams use Descript'
What does Descript's pricing page reveal about its pricing strategy?
- Two allowances per seat, media hours for footage and AI credits for AI features, separate storage-like cost from model cost
- Free gets '100 (one-time)' AI credits while paid plans refill monthly, a trial-sized grant that lets every AI tool be tried
- Top-ups for media minutes and AI credits open at Creator, the plan where overage becomes a revenue line
- Team-size caps, 'Scale to a team of 3' on Creator and 'Scale to a team of 5' on Business, pair seat growth with plan upgrades
- Enterprise negotiates both meters, 'Custom AI credits' and 'Custom media minutes', beside a 'Flexible licensing model'
Learn with Orb
- ProductPrepaid credits Each Descript seat carries '400 AI credits / month' on Hobbyist, 800 on Creator and 1500 on Business, a credit pool sized by plan; Orb covers how credit allocations and credit rates shape where value is captured.
- DocsPricing an AI agent Free gets AI credits at '100 (one-time)', paid seats refill monthly, and Creator opens 'Access to top ups for more media hours and AI credits'; Orb's worked example covers monthly grants and top-up purchases.
- GuideBuild a pricing and packaging strategy in 9 steps Plans step up in allowance, export quality and team size together, from '1 person included' to 'Scale to a team of 5 (billed separately)'; the guide covers what separates the plans and how the lineup scales with the customer.
Questions about Descript pricing
How much does Descript cost?
Descript's pricing starts at $16/person/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales. Paying annually saves up to 35%.
What pricing model does Descript use?
Descript prices per seat, combined with credits. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at individuals and prosumers.
Does Descript have a free plan?
Yes, Descript has a free plan. Paid plans start at $16/person/mo.
Does Descript offer an annual discount?
Yes, paying annually saves up to 35%. A toggle on the page switches between monthly and annual prices. The listed prices start at $16/person/mo. Terms for the plans priced through sales are set with the sales team.
How is Descript's pricing page laid out?
The page shows 4 plans, highlights Creator, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 6 things it does well and 8 insights into the pricing.
What are media hours and AI credits on Descript?
Descript's FAQ says "Media hours track uploaded media files and media recorded in Descript" and "AI credits track your usage of AI features like Underlord, Studio Sound, Green Screen, Eye Contact, and AI-generated media and avatars." Each paid seat gets both allowances monthly: Hobbyist includes "10 media hours / month" and "400 AI credits / month", Creator 30 and 800, and Business 40 and 1500. The Free plan comes with "60 minutes (1 hr) / month" of media and "100 (one-time)" AI credits.
Can I buy more AI credits or media hours on Descript?
Yes. The Creator and Business plans both list "Access to top ups for more media hours and AI credits", and the comparison table includes "Top up media minutes" and "Top up AI credits" rows. For larger teams, Enterprise offers "Custom AI credits" and "Custom media minutes", with "AI credits and media hours: sized to your team".
How many people can be on a Descript plan?
Descript prices "per person / month", and each plan sets its team size. Hobbyist has "1 person included", Creator lets you "Scale to a team of 3 (billed separately)", and Business lets you "Scale to a team of 5 (billed separately)". Enterprise is built "For teams with more video to make than editors to make it", with a "Flexible licensing model" arranged through sales.
From the page as captured October 19, 2026. Current prices are on descript.com
Canva
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Figma
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Framer
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