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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

All pages

How Help Scout prices

Per-seatUsage-basedCustomer Supporthelpscout.com Checked weekly · last
Full-page screenshot of the Help Scout pricing page

Captured October 19, 2026 at 1440px wide.

Help Scout plans and prices

PlanPriceBilling
StandardFor growing teams looking to automate more tasks and move beyond email.$25per user/mo
PlusHighlightedFor teams managing higher volume and complexity across multiple channels.$45per user/mo
ProFor teams that need the highest level of scale and security.$75per user/mo

As printed on the page captured October 19, 2026.

How does Help Scout pricing work?

The user is the value metric for the helpdesk and the resolution is the value metric for AI. Standard is '$25 per user/mo', Plus '$45 per user/mo' and Pro '$75 per user/mo', each framed by who it serves, from 'For growing teams looking to automate more tasks and move beyond email' to 'For teams that need the highest level of scale and security'. The plans step up through workflows, SLAs and routing: 'One basic SLA policy' and 'Basic workflows' on Standard, 'Advanced workflows', 'Two advanced SLA policies' and 'Round robin routing' on Plus, and 'Unlimited workflows', 'Unlimited SLA policies', 'SSO/SAML' and 'HIPAA compliance' on Pro. AI Answers sits in the same row as a fourth card tagged 'Add-on', so the AI price is read alongside the seat prices. Below the row, 'The Free plan includes 5 users, 1 Inbox, and 1 Docs site.'

What does Help Scout's pricing page do well?

  • The toggle opens on 'Annual' with a '-16%' tag beside it, so the saving is stated where the term is chosen
  • AI Answers sits in the plan row as a fourth card marked 'Add-on', putting the outcome price next to the seat prices
  • An AI Answers calculator turns conversations, reps and cost per rep into a three-year view, '$701,009' in savings and a '455%' return at its default inputs
  • Every per-unit extra is printed in the table, from 'additional Inboxes $10/mo' to 'additional sites $20/mo'
  • The FAQ defines a billable resolution in plain terms, including the 'I still need help' button that keeps a conversation unbilled

What does Help Scout's pricing page reveal about its pricing strategy?

  • Two value metrics with two jobs: the seat prices the human team and '$0.75 per resolution' prices work the AI completes on its own
  • The resolution rate is identical on every paid plan, so AI adoption is decoupled from plan choice
  • Pro is a printed price behind 'Book a Demo' with 'Unlimited (minimum 10)' users, a sales-assisted plan with a known floor of ten seats
  • A monthly spending cap and 'Pre-paid discounts available' make an outcome meter forecastable: a ceiling for cautious buyers and a lower rate for committed ones
  • Security is unbundled below Pro: SSO/SAML, IP restrictions and HIPAA compliance are add-ons on lower plans and included on Pro, so compliance needs can be met without a full plan change

Questions about Help Scout pricing

How much does Help Scout cost?

Help Scout's pricing starts at $25/user/mo. The page shows 3 plans, including a free plan. Paying annually saves 16%.

What pricing model does Help Scout use?

Help Scout prices per seat, combined with usage-based pricing. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.

Does Help Scout have a free plan?

Yes, Help Scout has a free plan, and its paid plans offer a free trial. Paid plans start at $25/user/mo.

Does Help Scout offer an annual discount?

Yes, paying annually saves 16%. A toggle on the page switches between monthly and annual prices. The listed prices start at $25/user/mo.

How is Help Scout's pricing page laid out?

The page shows 3 plans, highlights Plus, and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.

What counts as a billable resolution in Help Scout AI Answers?

AI Answers is priced at $0.75 per resolution, billed monthly, and the same rate applies on Standard, Plus and Pro. Help Scout defines a resolution as "a single conversation that is resolved by AI Answers without human assistance." If a customer asks for more help or selects the "I still need help" button, the conversation is not billed. "You'll only be charged for one resolution per conversation, even if AI Answers responds to multiple questions."

Can I set a spending cap on Help Scout AI Answers?

Yes, "you can set a monthly cap on AI Answers resolutions." Once the cap is reached, AI Answers is disabled automatically for the remainder of the monthly cycle, and email notifications arrive as spending approaches the cap. New accounts also get 3 months of free, unlimited AI Answers resolutions, and "Pre-paid discounts available" covers teams committing to volume.

How much do extra Inboxes and Docs sites cost on Help Scout?

Additional Inboxes are $10 per month when paid annually, or $12 per month on monthly billing. Additional Docs sites are $20 per month when paid annually, or $24 per month. Standard includes 2 Inboxes and 2 Docs sites, Plus includes 5 Inboxes and 3 Docs sites, and Pro includes 10 Inboxes and 5 Docs sites.

From the page as captured October 19, 2026. Current prices are on helpscout.com