Captured September 19, 2026 at 1440px wide.
Hex plans and prices
| Plan | Price | Billing |
|---|---|---|
| CommunityFor hobbyists completing small projects and showcasing work. | Free | |
| ProfessionalFor individuals accelerating data insights and solo workflows. | $36 | per Editor / month |
| TeamHighlightedFor companies collaborating with data and automating manual work. | $75 | per Editor / month |
| EnterpriseFor organizations requiring advanced security, governance, and support. | Custom |
As printed on the page captured September 19, 2026.
How does Hex pricing work?
The seat metric is the Editor, the person who builds, and every plan includes unlimited users. That fits an analytics product where a published data app reaches many readers for each author, and it lets a team distribute dashboards across a company without counting licenses. Community is Free, Professional is "$36 per Editor / month", Team is "$75 per Editor / month" and Enterprise is Custom. Two capacity dimensions climb with the plans: credits for the Hex agent run Limited, Standard, Extended and Premium, and compute profiles run Small, Medium and then 'Advanced compute add-ons'. Enterprise introduces a second seat class with the 'Explorer seat add-on', listed in the table as 'Per seat add-on'.
The motion runs from free to self-serve to sales. The cards sit under two labels, "INDIVIDUAL PLANS" for Community and Professional and "TEAM PLANS" for Team and Enterprise, so a solo analyst and a data leader each know which half of the row is theirs. Team carries "Try 14 days free", the page's one trial, and Enterprise routes to "Contact us" with a list of add-ons for single tenant, HIPAA, embedded analytics and custom Docker images. Below the cards, "Trusted by leading data teams" pairs logos with attributed quotes, a five-section comparison table covers Data, Collaboration, Administration, Security and Support, and a six-question FAQ includes "How do credits work?".
Under the hood, the page describes three meters on one account: Editor seats, a credit allowance per plan for AI work, and compute capacity that scales by profile and add-on. Credits named by level point to a pooled allowance attached to the plan, sized larger at each tier, with the details set out in the FAQ and, at Enterprise, in the contract. The Enterprise add-ons, single tenant, HIPAA, embedded analytics and Docker images, are each infrastructure or compliance commitments with their own cost to serve, and listing them as add-ons keeps room to price each deal to the customer's needs. Worth borrowing: charge the builder, include the reader, and let capacity grow with the plan.
What does Hex's pricing page do well?
- Bills per Editor and opens the comparison table with "Unlimited users", so viewer rollout carries no seat cost
- Groups the four cards under "INDIVIDUAL PLANS" and "TEAM PLANS", routing a solo analyst and a data leader to their half of the row at once
- Puts the 14-day trial on Team, the plan it most wants buyers to land on, which makes the trial a recommendation
- Pairs each customer logo with a named testimonial, including data leaders at Notion, ClickUp and StubHub
- Takes the comparison table into deployment and support detail: EU multi-tenant, single tenant, OIDC SSO, BYOK with 'OpenAI and Anthropic', and an SLA level per plan
What does Hex's pricing page reveal about its pricing strategy?
- Editor-only billing is a land-and-expand design: readers spread across the company at no cost, and the account grows when readers become builders
- Credits named Limited, Standard, Extended and Premium point to an AI allowance pooled at the plan level and sized up at each tier
- Compute is a second capacity lever, with Small and Medium profiles included and advanced compute sold as an add-on on Team and Enterprise
- The Explorer seat at Enterprise adds a middle seat class between reader and builder, a second axis for expansion inside large accounts
- Enterprise add-ons map to costs that vary deal by deal, single tenant, HIPAA, embedded analytics and custom Docker images, so custom pricing tracks each customer's setup
Learn with Orb
- GuideBuild a pricing and packaging strategy in 9 steps INDIVIDUAL PLANS and TEAM PLANS route solo analysts and data leaders, and only Editors take a seat; Orb's nine steps cover who each plan is for and what separates the plans.
- ProductPrepaid credits Agent credits run Limited, Standard, Extended and Premium across the plans, an AI allowance sized up at each tier; Orb's prepaid credits cover plans built on credit allocations and the credit model behind them.
Questions about Hex pricing
How much does Hex cost?
Hex's pricing starts at $36/editor/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales.
What pricing model does Hex use?
Hex prices on a hybrid of seats and usage, combined with credits. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.
Does Hex have a free plan?
Yes, Hex has a free plan, and its paid plans offer a free trial. Paid plans start at $36/editor/mo.
Does Hex offer an annual discount?
Hex's pricing page shows a single billing period. The listed prices start at $36/editor/mo. Terms for the plans priced through sales are set with the sales team.
How is Hex's pricing page laid out?
The page shows 4 plans, highlights Team, and includes a comparison table and an FAQ. The breakdown above marks 13 points on it: 6 things it does well and 7 insights into the pricing.
How do Hex AI credits work on each plan?
Hex includes credits for the Hex agent on every plan, and the allowance grows with each tier. The comparison table lists credits as Limited on Community, Standard on Professional, Extended on Team and Premium on Enterprise. Community also includes a "Hex agent trial", and the page's FAQ covers the details under "How do credits work?".
How many published apps can I create on Hex?
Community and Professional each include "Up to 5" published apps, while Team and Enterprise include "Unlimited published apps". Version history scales the same way, from "7-day" on Community to "30-day" on Professional and Unlimited on Team and Enterprise. Team also adds unlimited shared collections and components, up from "Up to 3" on Professional.
What add-ons are available with Hex Enterprise?
Hex Enterprise lists an "Explorer seat add-on", priced in the comparison table as a "Per seat add-on", along with a "Single tenant add-on", "HIPAA add-on", "Embedded analytics add-on" and "Custom Docker image add-ons". Both Team and Enterprise also offer "Advanced compute add-ons" beyond the included Medium compute profile. Enterprise pricing is Custom, and buyers reach the team through "Contact us".
From the page as captured September 19, 2026. Current prices are on hex.tech
Attio
$35/user/moAttio prices its CRM per user and runs usage on credits in two pools: seat credits that grow with headcount, from 100 to 2,500 per user per month, and a shared workspace pool. A published top-up ladder sells more workspace credits from +5,000 a month at $70 annually to +50,000 at $475, so a growing bill can be modeled from the page. Credits open the comparison table, ahead of every feature.
Retool
$10/builder/moRetool prices two seat types as a sum on each card, $10 a month per builder plus $5 a month per internal user on Team and $50 plus $15 on Business, and layers workflow runs, pooled AI credits and agent hours on top. The cards read as aligned checklists of included and not-included features, and the comparison table publishes the secondary meters, from an external user volume curve to additional workflow runs at '$75 per 5,000 runs per month'.
dbt
$100/user/modbt sells developer seats with a models-built allowance attached, from a free Developer plan to Starter at $100 per user/month and two custom Enterprise tiers. The two products whose cost tracks workload, dbt State and dbt Wizard, sit in their own add-on section under 'No seats, no minimums.', and can be bought even by teams running self-hosted dbt. dbt State introduces a new unit, the Daily Active Target Table, defines it in one sentence and prices it at $0.094.