How HubSpot prices
Captured October 26, 2026 at 1440px wide. The page continues below the crop (13,720px in total).
HubSpot plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeStart generating and emailing new leads, and measuring your success — for free | $0 | /mo |
| StarterEssential marketing, sales, service, content, and data management software | $20 | /mo/seat |
| ProfessionalFor marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine | $800 | /mo |
| EnterpriseFor marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth | $3,600 | /mo |
As printed on the page captured October 26, 2026.
How does HubSpot pricing work?
Each tier pairs a price with a seat count, a credit pool and a contact tier. Free is '$0/mo' and 'Free for up to 2 users. No credit card required.' Starter 'Starts at $7/mo/seat' against a struck-through $20/mo/seat, with 500 HubSpot Credits and 1,000 marketing contacts. Professional 'Starts at $800/mo' against $890/mo, 'Includes 3 Core Seats', adds seats from $45/mo, and carries 3,000 credits and 2,000 contacts. Enterprise 'Starts at $3,600/mo' with 5 Core Seats, extra seats from $75/mo, 5,000 credits and 10,000 contacts. Value tracks both team size and database size in a marketing suite, and the model prices both, with credits covering the agent work layered on top.
The motion runs free, self-serve, then sales. A 'Save up to 65% on Starter' banner for new customers opens the page, the H1 links to 'Calculate your price', and the cards move from 'Get started free' to Starter's paired 'Buy now' and 'Talk to Sales' buttons, then to 'Talk to Sales' alone on Professional and Enterprise. Starter and Professional each have a Pay Monthly and Pay Annually toggle, with BEST VALUE on the annual side. Below sit the HubSpot AEO add-on at '$50/mo' or '$45/mo if you pay annually' with a '28-day trial', a HubSpot Credits section built on two pillars, Simple and Predictable, a customer agent carousel, and a comparison table organized by Generate Leads and Automate Marketing that repeats prices and buttons at each section head. A left sidebar links the pricing for Smart CRM, Sales, Service, Content, Data and Revenue, with a USD ($) currency selector.
Under the hood, the page describes a platform fee plus seats plus a contact tier plus credits, with services charged once up front. Each plan includes a credit pool, and usage beyond it can be bought two ways: packs, a prepaid block that fixes spend in advance, or Pay-as-You-Go, metered as it is consumed. 'Credits are used when features take action across the platform', which points to a rate table in the product that converts each agent action into credits, and the controls sit with the buyer: 'set action-level credit limits so your spend goes to what drives value.' Email sending is tied to the contact tier as a multiple, '5x', '10x' and '20x marketing contact tier email send limit per calendar month', so one meter sets the allowance on another. The onboarding fees, $3,000 and $7,000, fund implementation for the tiers that route through sales. Worth borrowing: pair a usage currency with both a prepaid and a metered purchase path, and put spend caps in the buyer's hands so consumption pricing reads as a budget the customer sets.
What does HubSpot's pricing page do well?
- Seat expansion pricing sits on the card, 'Additional Core Seats start at $45/mo' on Professional and $75/mo on Enterprise
- Onboarding fees are printed on the cards that carry them: 'one-time Professional Onboarding for a fee of $3,000' and $7,000 for Enterprise
- Credits offer two purchase paths in one line, 'Buy credits in packs to easily plan your spend or Pay-as-You-Go for added flexibility'
- The Enterprise floor is published, 'Starts at $3,600/mo' with 5 Core Seats, above the Talk to Sales button
- The comparison table restates each plan's price and CTA at the head of every section, so a buyer can act from deep in the grid
What does HubSpot's pricing page reveal about its pricing strategy?
- Four meters on one plan, platform, seats, contacts and credits, let the bill track team size, database size and AI usage at once
- Packs and Pay-as-You-Go give credits a prepaid path for budget certainty and a metered path for flexibility on the same currency
- Action-level credit limits and default spend controls put the usage ceiling in the customer's hands, which makes agent consumption safe to switch on
- Email send limits are multiples of the contact tier, so buying more contacts raises send capacity in step
- Professional's monthly option reads 'Commit annually', a monthly payment on an annual term, while Starter's reads 'Commit monthly'
Learn with Orb
- DocsPricing an AI agent Each tier carries a HubSpot Credits pool, and agent actions convert at published rates such as 50 credits per conversation resolved; Orb's agent pricing docs walk through monthly grants, top-ups and expirations.
- ProductExperience Kit The credit estimator converts agent actions into credits at per-action rates beside $9.00 per 1,000 credits; Orb's Experience Kit builds calculators like this so customers can plan spend.
- ProductPrice modeling A platform price, Core Seats, a marketing contact tier and a credit pool combine into one Marketing Hub plan; Orb's price modeling covers hybrid logic like this without re-engineering billing.
Questions about HubSpot pricing
How much does HubSpot cost?
HubSpot's pricing starts at $20/seat/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales.
What pricing model does HubSpot use?
HubSpot prices on a hybrid of seats and usage, combined with pricing by audience size and credits. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.
Does HubSpot have a free plan?
Yes, HubSpot has a free plan, and its paid plans offer a free trial. Paid plans start at $20/seat/mo.
Does HubSpot offer an annual discount?
HubSpot offers monthly and annual billing; the page doesn't state the discount. The listed prices start at $20/seat/mo. Terms for the plans priced through sales are set with the sales team.
How is HubSpot's pricing page laid out?
The page shows 4 plans and includes a comparison table. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
How do HubSpot Credits work in Marketing Hub?
Each paid plan includes a pool of HubSpot Credits: 500 on Starter, 3,000 on Professional and 5,000 on Enterprise. "Credits are used when features take action across the platform", powering HubSpot's AI agents and features. For more usage, you can "Buy credits in packs to easily plan your spend or Pay-as-You-Go for added flexibility". You can also adjust default spend controls and "set action-level credit limits so your spend goes to what drives value."
Does HubSpot Marketing Hub Professional have an onboarding fee?
Yes. The Professional price excludes "the required, one-time Professional Onboarding for a fee of $3,000." Enterprise carries a required, one-time Enterprise Onboarding fee of $7,000. Both fees are printed directly on the plan cards.
What does the HubSpot AEO add-on include?
HubSpot AEO is priced at "$50/mo" or "$45/mo if you pay annually", and it lets you "Track 25 prompts across 3 answer engines daily", with additional prompts available anytime. A "28-day trial" is offered, and "No additional subscription required." AEO is also included in Marketing Hub Professional and Enterprise. Professional starts with 25 prompts and Enterprise with 50, and the AEO Answers Limit Increase adds more.
From the page as captured October 26, 2026. Current prices are on hubspot.com
Attio
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