How Jira prices
Captured October 26, 2026 at 1440px wide. The page continues below the crop (9,218px in total).
Jira plans and prices
| Plan | Price | Billing |
|---|---|---|
| FreeFree forever for 10 users | $0 | |
| StandardEverything you need to get started | $8.48 | per user / month |
| PremiumHighlightedAlign multiple teams | $15.56 | per user / month |
| EnterpriseAdvanced analytics, scale and security for enterprises | Contact sales | Billed annually. |
As printed on the page captured October 26, 2026.
How does Jira pricing work?
The value metric is the user, priced on a volume curve: the per-user rate depends on team size, which is why the page asks for it first. Free is 'Free forever for 10 users' with 'AI-driven reports and dashboards', '150 automation steps per subscription per month' and '2 GB of storage'. Standard adds Rovo, permissions, 'Cross-source data analysis', 'Shared data foundation' and '400 automation steps per user per month'. Premium adds cross-team planning and approvals with '750 automation steps per user per month' and a '99.9% uptime SLA'. Enterprise adds 'Advanced data analysis', 'Enhanced data management and governance', '1,000 automation steps per user per month', 'Multiple sites (up to 150)' and a '99.95% uptime SLA'. Rovo credits rise from 25 to 70 to 150 per user per month. Each tier scales the feature set, the data layer and the allowance of automated and AI work.
The motion is self-serve through Premium and sales-led at Enterprise. 'Transparent pricing for every team.' sits over the two controls, with 'SAVE UP TO 17%' on the annual side. Premium carries a black RECOMMENDED banner and the row's filled blue 'Start free trial' button, Free offers 'Get it now', and Enterprise is 'Billed annually.' with 'Contact sales'. 'Compare features' follows in eight sections, from Project management essentials through Security & Compliance to Customer Support. A Data Center block for self-managed buyers, a Teamwork Collection bundle of 'Jira, Confluence, Loom, and Rovo', ten FAQ questions under 'Get more details' and a 'Questions? We have answers.' band linking to the price and licensing page complete the page.
Under the hood, the page describes a per-seat subscription with allowances pooled by seat. Paid tiers state automation and Rovo credits 'per user per month', which points to a pool that grows with each seat added, while Free sets a fixed allowance 'per subscription'. Data is packaged as a ladder: an Insights row checked on every tier, Data connectors from Standard, and Atlassian Data Lake with 'Enhanced data management & governance' at Enterprise. Identity is packaged as its own product: the 'Atlassian Guard Standard (SSO, SCIM, Active Directory Sync)' row reads 'Requires Atlassian Guard Standard subscription' on Free, Standard and Premium and is 'Included' on Enterprise, a cross-product security layer billed across the Atlassian platform. Enterprise scales by sites, 'Up to 150', which gives large organizations room to structure many instances under one agreement. Worth borrowing: let the buyer enter team size and see the volume-tiered rate for that size, and name the data capability each tier adds.
What does Jira's pricing page do well?
- A 'Team size' input and a Monthly or Annually switch with 'SAVE UP TO 17%' reprice all cards live, presenting volume tiers as one number for the buyer's team
- Premium carries a black RECOMMENDED banner and the row's filled blue button, so the default choice is unmistakable
- Every card lists concrete allowances: '400 automation steps per user per month', '250 GB of storage', '9/5 regional support', '99.9% uptime SLA'
- Cards name the data capability per tier: 'Cross-source data analysis' and 'Shared data foundation' on Standard, 'Advanced data analysis' on Enterprise
- The comparison table quantifies AI: '25 Rovo credits per user per month' and '100 indexed objects per user' on Standard, rising to 150 and 625 on Enterprise
What does Jira's pricing page reveal about its pricing strategy?
- Per-user automation steps and Rovo credits form a consumption allowance that grows with every seat, a credit pool attached to the seat
- Data analysis is packaged by depth: Insights on every tier, data connectors and cross-source analysis from Standard, Data Lake and governance at Enterprise
- The per-user rates moved with the data features, so the seat price now carries analysis capability alongside access, automation and AI
- Identity management is packaged as Atlassian Guard, its own subscription below Enterprise and included at Enterprise, a platform-wide security product
- The Teamwork Collection bundles Jira, Confluence, Loom and Rovo, the cross-sell that expands an account across the Atlassian platform
Learn with Orb
- ProductExperience Kit A Team size input and a Monthly or Annually switch reprice every card in place along the volume curve; Orb's Experience Kit builds calculators and checkout flows like this on one source of pricing truth.
- ProductPrepaid credits Rovo credits at 25, 70 and 150 per user per month form a credit pool attached to each seat; Orb's prepaid credits cover plans built on credit allocations and where value is captured.
Questions about Jira pricing
How much does Jira cost?
Jira's pricing starts at $8.48/user/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales. Paying annually saves up to 17%.
What pricing model does Jira use?
Jira prices per seat, combined with credits. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.
Does Jira have a free plan?
Yes, Jira has a free plan, and its paid plans offer a free trial. Paid plans start at $8.48/user/mo.
Does Jira offer an annual discount?
Yes, paying annually saves up to 17%. A toggle on the page switches between monthly and annual prices. The listed prices start at $8.48/user/mo. Terms for the plans priced through sales are set with the sales team.
How is Jira's pricing page laid out?
The page shows 4 plans, highlights Premium, and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 6 things it does well and 8 insights into the pricing.
How many Rovo AI credits come with each Jira plan?
Jira's Standard plan includes "25 Rovo credits per user per month" and "100 indexed objects per user". Premium raises that to "70 Rovo credits per user per month" with "250 indexed objects per user", and Enterprise offers "150 Rovo credits per user per month" with "625 indexed objects per user". Because credits are counted per user, the allowance grows with every seat added.
What are the automation limits in each Jira plan?
Jira Free includes "150 automation steps per subscription per month", a fixed allowance shared across the account. Paid plans count steps per seat: Standard offers "400 automation steps per user per month", Premium "750 automation steps per user per month", and Enterprise "1,000 automation steps per user per month". The automation pool scales up as the team grows.
Is SSO included in Jira pricing or do I need Atlassian Guard?
SSO, SCIM and Active Directory Sync come through "Atlassian Guard Standard (SSO, SCIM, Active Directory Sync)". On the Free, Standard and Premium plans, the comparison table lists this as "Requires Atlassian Guard Standard subscription", and on Enterprise it is "Included". Enterprise also adds "Enterprise-grade identity and access management" and support for "Multiple sites (up to 150)".
From the page as captured October 26, 2026. Current prices are on atlassian.com
GitLab
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