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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

All pages

How Make prices

CreditsTiered flat-rateAutomationmake.com Checked weekly · last
Full-page screenshot of the Make pricing page

Captured October 19, 2026 at 1440px wide. The page continues below the crop (10,207px in total).

Make plans and prices

PlanPriceBilling
FreeExploring visual-first automation$0/mo
CoreAutomating fundamental use cases$12/mo
ProHighlightedAutomating advanced use cases$21/mo
TeamsAutomating & collaborating across teams$38/mo
EnterpriseScaling powerful automation across departmentsCustom

As printed on the page captured October 19, 2026.

How does Make pricing work?

The value metric is the credit: 'Each action your scenario performs consumes a certain number of credits', and 'most actions consume 1 credit', with some AI Provider features using more. Five plans run from Free at '$0' with '1,000 credits/month' to Enterprise at 'Custom', and at the default '10,000 credits/mo' the paid cards read $12, $21 and $38 a month. Packaging steps through capability: Core adds 'Unlimited active scenarios' and 'Access to the Make API', Pro adds 'Priority scenario execution', 'Custom variables' and 'Full-text execution log search', Teams adds 'Teams and team roles', and Enterprise adds 'Enterprise app integrations', 'Overage protection' and 'Access to Value Engineering team'. 'Unlimited users' is checked on every plan in the table, so headcount stays out of the bill.

What does Make's pricing page do well?

  • A 'How many credits per month?' slider sits above the plans, so the buyer sets volume first and the cards reprice around it
  • Each paid card prints its unit rate under the headline, '$1.20 /1,000 credits', '$2.10 /1,000 credits' and '$3.80 /1,000 credits'
  • Every paid plan carries a 'Save 25%' chip beside its name, so the annual saving is visible on the card
  • The comparison table prints limits as numbers, such as maximum file size from 5 MB to 1000 MB and execution log storage from 7 to 60 days
  • The FAQ spells out the credit lifecycle: what counts as a credit, what happens on running out, top-up bundles, expiry and downgrades

What does Make's pricing page reveal about its pricing strategy?

  • Credit prices rise by tier, $1.20 to $3.80 per 1,000 at 10,000 credits, so plan features are priced through the rate per credit
  • Usage allowance scales with credits purchased, 5 GB of data transfer per 10,000, which ties capacity to the same single meter
  • Code execution billed at '2 credits per 1 sec' brings compute time onto the credit, so one currency covers actions, AI and code
  • 'Credits usage flexibility with yearly billing' on Pro and above pools credits across the year, a reason to commit annually
  • Enterprise lists 'Overage protection', which points to negotiated terms for usage above the commitment

Questions about Make pricing

How much does Make cost?

Make's pricing starts at $12/mo. The page shows 5 plans, including a free plan, with the top plan priced through sales. Paying annually saves 25%.

What pricing model does Make use?

Make prices with credits, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.

Does Make have a free plan?

Yes, Make has a free plan. Paid plans start at $12/mo.

Does Make offer an annual discount?

Yes, paying annually saves 25%. A toggle on the page switches between monthly and annual prices. The listed prices start at $12/mo. Terms for the plans priced through sales are set with the sales team.

How is Make's pricing page laid out?

The page shows 5 plans, highlights Pro, and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 6 things it does well and 8 insights into the pricing.

What happens when I run out of credits on Make?

Scenarios pause until credits are added again, and incoming webhooks are queued up to your available webhook queue storage, then processed once scenarios resume. To keep running before the next billing cycle, you can upgrade your subscription or purchase extra credits in "bundles of 1,000 or 10,000" at the fixed price defined in your subscription. Core, Pro, and Teams plans also offer an Extra credits auto-purchasing feature that automatically buys 10,000 credits before your credits run out.

Do Make credits expire or roll over?

Make credits expire at the end of the term. Extra credits are treated exactly the same as pre-purchased credits, expiring after one month on a monthly subscription or at the end of one year on an annual subscription in the Pro and Teams plans. When you downgrade, Make transfers all your unused credits to the new subscription, valid for the next month or year.

Does Make offer a startup or nonprofit discount?

Yes, Make offers a Start-up Plan for companies with under 20 employees, which can "get 50% off Business" if they qualify. Make also supports non-profit organizations that make a difference around the world. NGOs and NPOs are invited to contact Make for more details.

From the page as captured October 19, 2026. Current prices are on make.com