How Mailgun prices
Captured September 18, 2026 at 1440px wide.
Mailgun plans and prices
| Plan | Price | Billing |
|---|---|---|
| Free | $0 | /mo |
| Basic | $15 | /mo |
| FoundationHighlighted | $35 | /mo |
| Scale | $90 | /mo |
As printed on the page captured September 18, 2026.
How does Mailgun pricing work?
The value metric is emails sent per month, bought as an allowance with metered overage. Free is 'Test us out for $0/mo' with '100 emails/day included', Basic is 'Starting at $15/mo' with '10,000 emails/mo included', Foundation is $35/mo with 50,000 and Scale $90/mo with 100,000. Each paid card prints its extra rate, 'from $1.80 / 1,000 emails' on Basic, '$1.30' on Foundation and '$1.10' on Scale, and email validations meter separately at 'from $1.20 / 100 validations', falling to '$0.80' on Scale, which includes '5,000 email validations'. The tiers also step up in operational depth: 1 to '1,000 custom sending domains', log retention from 1 day to 5 and then 30 days, and on Scale 'SAML SSO', 'Dedicated IP pools' and 'Live phone & chat support'.
The motion is self-serve through Scale, with 'Contact sales' in the header and 'Request a quote' on an Enterprise block for larger senders. Tabs split Mailgun Send, Optimize and Inspect pricing, so each product in the platform carries its own rate card. The dark hero pairs 'Flexible plans built for email delivery' with the volume slider and a USD, EUR and GBP currency selector, and the four cards follow with Foundation under a red 'Recommended' ribbon and the filled blue 'Start free trial'. A feature table opens on Email Sending with 'Compare all features' for the rest, then the Enterprise services block, 'Why leading brands choose Mailgun' with 'over 600 billion emails a year' and a US or EU data residency choice, and a seven-question FAQ.
Under the hood, the commitment buys a lower marginal rate, and the printed numbers show where each step pays. Basic plus overage passes Foundation's $35 at about 21,000 emails a month, since $20 of overage at $1.80 buys roughly 11,000 extra emails. Included volume works out to $1.50 per 1,000 on Basic, $0.70 on Foundation and $0.90 on Scale, so the step to Scale is priced on SSO, validations, dedicated IP pools and phone support as much as on sending. Dedicated IPs follow volume, 'Access at 50k, included at 100K+ volumes', which tracks how sender reputation is built: a dedicated IP needs steady volume to warm. The Enterprise layer, 'Deliverability Services' and a 'Rapid Fire Burst Sending SLA', sells guarantees on top of throughput. Worth borrowing is the overage line on every card, which lets a buyer price a spike from the card itself.
What does Mailgun's pricing page do well?
- The hero slider, 'I want to send 50,000 emails/month', lets a buyer state volume first and have the page point to a plan
- Every paid card prints its overage next to its included volume, and the rate falls from $1.80 to $1.30 to $1.10 per 1,000 emails, making the case for a higher tier in arithmetic
- Foundation carries a red 'Recommended' ribbon, the filled blue CTA and 'Free for 1 month, then $35/mo', so the intended path reads at a glance
- A USD, EUR and GBP selector sits beside the slider, so international buyers price in their own currency
- The comparison table uses counts and durations: 1 against 1,000 custom sending domains, 1 day against 30 days of log retention, 1 against 5 inbound routes
What does Mailgun's pricing page reveal about its pricing strategy?
- Committed volume buys a lower overage rate, an incentive that fits deliverability, where steady sending builds sender reputation
- Basic plus overage passes Foundation's $35 at about 21,000 emails a month, which is where the recommended plan starts to pay
- Scale's $55 step over Foundation buys operations: SSO, 5,000 included validations, dedicated IP pools and phone support, alongside 50,000 more included emails
- Dedicated IPs unlock at 50,000 emails and are included from 100,000, tying a reputation asset to the volume that keeps it warm
- Send, Optimize and Inspect price separately, a modular platform where deliverability tooling is its own purchase
Learn with Orb
- GuideAn AI founder's guide to prepaid credits Each paid card pairs an included monthly volume with an overage rate that falls from $1.80 to $1.10 per 1,000 emails, the commitment and overage logic Orb's CTO lays out in this guide.
- ProductExperience Kit The hero slider starts the page from monthly sends, such as 50,000 emails, and points to a plan, the kind of pricing calculator Experience Kit builds on one source of pricing truth.
Questions about Mailgun pricing
How much does Mailgun cost?
Mailgun's pricing starts at $15/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales.
What pricing model does Mailgun use?
Mailgun prices by usage, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at developers.
Does Mailgun have a free plan?
Yes, Mailgun has a free plan, and its paid plans offer a free trial. Paid plans start at $15/mo.
Does Mailgun offer an annual discount?
Mailgun's pricing page shows a single billing period. The listed prices start at $15/mo. Terms for the plans priced through sales are set with the sales team.
How is Mailgun's pricing page laid out?
The page shows 4 plans, highlights Foundation, and includes a comparison table, a calculator and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.
How much does Mailgun charge for extra emails beyond the monthly allowance?
Each paid Mailgun plan prints its overage rate on the card. Basic charges "from $1.80 / 1,000 emails" past its 10,000 included emails, Foundation "from $1.30 / 1,000 emails" past 50,000, and Scale "from $1.10 / 1,000 emails" past 100,000. Basic also lists "No daily email limit" and "Monthly email overage options", so sending can grow past the allowance at the published rate.
Are email validations included in Mailgun plans?
On the Free and Basic plans, email validations are "Available as add-on". Basic and Foundation price extra validations "from $1.20 / 100 validations". The Scale plan includes "5,000 email validations" and lowers the extra rate to "from $0.80 / 100 validations".
When does Mailgun include a dedicated IP?
Mailgun's comparison table describes dedicated IPs as "Access at 50k, included at 100K+ volumes", with "One Dedicated IP Included" at that level. The Scale plan adds "Dedicated IP pools", and the table also lists "Automated Dedicated IP Warm Up" to help new IPs build sending reputation.
From the page as captured September 18, 2026. Current prices are on mailgun.com
Lob
$260/moLob prices direct mail as a two-part bill and says so: a platform subscription from $0 to $550 per month, plus an all-in per-piece rate for print, postage and envelope that falls as the plan rises. A hero volume selector recommends a plan from annual mailings, and per-format rate rows, postcards from $0.905 down to $0.615, let a buyer turn a mail program into a budget.
Resend
$20/mo (50,000 emails)Resend sells email volume in monthly quotas, '$0 / mo' for 3,000, '$20 / mo' for 50,000 and '$90 / mo' for 100,000, with one overage rate, 'Extra emails: $0.90 / 1,000', printed on both paid cards. Overage is opt-in through 'Enable pay-as-you-go' switches that now cover three meters, emails, automation runs and inboxes at '$1 / inbox', and a volume slider above the cards points each buyer to the tier that fits.
Twilio
$0.0083/segmentTwilio's US SMS page is a rate sheet built in layers under the headline 'SMS and RCS pricing built to break even fast': $0.0083 per segment for SMS on every number type, carrier fees passed through per carrier, and a monthly lease for the number itself. The page says outright that 'Phone number charges are added to your message volume and carrier costs for your total price', and each layer is published down to a $0.001 processing fee keyed to a message's final status, a 'Pricing current as of October 2026' stamp, and a Traffic Optimization Engine 'Starting at $300 /month'.