Captured September 18, 2026 at 1440px wide.
Paddle plans and prices
| Plan | Price | Billing |
|---|---|---|
| Pay-as-you-goGlobal payments and billing seamlessly unified in one platform | 5% + 50¢ | per Checkout transaction |
| Custom pricingTailored pricing for rapidly scaling and established large-scale businesses. | Custom |
As printed on the page captured September 18, 2026.
How does Paddle pricing work?
The value metric is the transaction, priced as a percentage plus a fixed fee. The percentage scales with order value and the 50¢ applies to every order, so the rate tracks both revenue and transaction count. What the rate buys is the merchant-of-record role: the Pay-as-you-go card lists 'Global payments and billing seamlessly unified in one platform', 'Cross-border sales tax compliance' and 'Protection against fraud and chargebacks', and the subhead calls it 'an all-inclusive price'. Two cards make up the packaging, Pay-as-you-go with 'Get started' and Custom pricing with 'Book a demo', for 'rapidly scaling and established large-scale businesses'.
The motion is self-serve at the published rate and sales-led for custom terms. A footnote routes two cases to a conversation, sellers of products under $10 and sellers who need invoicing, which keeps room to price low-value orders and invoiced B2B sales on their own economics. The page runs from 'Our pricing' through the two cards, a logo strip of digital-product sellers, a ten-cell 'What's included?' grid, an 'Additional features and services' block, a Tailwind Labs testimonial, a seven-question FAQ and a closing 'Take the headache out of growing your software business'.
Under the hood, Paddle sells a bundled take rate. Tax remittance, fraud losses and billing support move from the seller's books into one percentage, so the seller's cost becomes a predictable share of revenue. Custom pricing adds 'optional premium services and success management' and 'Custom migration services and implementation support', and the add-on block offers Invoicing, Advisory services and Implementation service, which is where larger deals expand beyond the base rate. A banner for 'Lovable Payments, powered by Paddle.' shows a second channel: Paddle as embedded payments infrastructure inside another platform.
What does Paddle's pricing page do well?
- A single printed rate, '5% + 50¢ per Checkout transaction', with the unit in the same line, so a seller can estimate monthly cost in one multiplication
- The subhead names the bundle before the price: 'Your payments, billing, tax compliance, and more at an all-inclusive price.'
- The 'What's included?' grid spells out what the rate covers, from tax and compliance to fraud protection, migration and billing support
- A footnote directly under the cards names the two cases priced separately, orders under $10 and invoicing
- The FAQ takes on exit questions: 'Am I locked in for a specific term?', 'Can I cancel if I want to change payment infrastructure providers?' and 'What happens to my data?'
What does Paddle's pricing page reveal about its pricing strategy?
- A merchant-of-record rate bundles tax liability, fraud and chargebacks into one percentage, turning variable risk into a predictable share of revenue
- Percentage plus fixed fee tracks both order value and transaction count, which is why low-value orders get their own pricing conversation
- Custom pricing for scaling sellers leaves room to adjust the take rate as volume grows, alongside migration and success services
- Invoicing, Advisory services and Implementation service sit outside the base rate, the expansion path for larger accounts
- 'Lovable Payments, powered by Paddle.' points to an embedded channel, with Paddle as payments infrastructure inside other platforms
Learn with Orb
- GuidePay-as-you-go pricing for SaaS Pay-as-you-go at 5% + 50¢ per Checkout transaction, with payments, tax and fraud protection bundled in, matches Orb's guide on revenue that scales with use and a lower barrier to entry.
- GuideAn expert's guide to enterprise pricing for SaaS A Custom pricing card for rapidly scaling and large businesses routes to Book a demo; Orb's CEO covers the main enterprise models and what to weigh when prices are set deal by deal.
Questions about Paddle pricing
How much does Paddle cost?
Paddle's pricing starts at 5% + 50¢. The page shows 2 plans, with the top plan priced through sales.
What pricing model does Paddle use?
Paddle prices with a fee per transaction. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.
Does Paddle have a free plan?
Paddle's pricing page shows no free plan or free trial. The lowest paid plan starts at 5% + 50¢.
Does Paddle offer an annual discount?
Paddle's pricing page shows a single billing period. The listed prices start at 5% + 50¢. Terms for the plans priced through sales are set with the sales team.
How is Paddle's pricing page laid out?
The page shows 2 plans and includes an FAQ. The breakdown above marks 13 points on it: 8 things it does well and 5 insights into the pricing.
Does Paddle charge a different fee for orders under $10?
Paddle routes low-value orders to a tailored rate. A footnote under the pricing cards reads "If you’re selling products under $10 or require invoicing contact us for custom pricing". Sellers in that situation can use the Custom pricing plan, reached through "Book a demo", to set terms that fit their order sizes.
What is included in Paddle's 5% + 50¢ transaction fee?
The "5% + 50¢ per Checkout transaction" rate covers Paddle's full merchant-of-record bundle: checkout, subscriptions, payments, tax and compliance, fraud protection, reporting, upsell insights, customer support, migration service and billing support. The tax coverage is described as "Total adherence to sales tax and VAT rules, international laws, and payment regulations." The Pay-as-you-go card also lists "No migration fees, monthly fees" as part of the all-inclusive price.
What extra services does Paddle offer for larger businesses?
Paddle's Custom pricing plan is built for "rapidly scaling and established large-scale businesses" and includes access to "optional premium services and success management" plus "Custom migration services and implementation support". The "Additional features and services" block adds Invoicing for sending invoices internationally, Advisory services with performance updates and data insights, and an Implementation service with support from Paddle's Solutions Architects.
From the page as captured September 18, 2026. Current prices are on paddle.com
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