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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

Full-page screenshot of the Square pricing page

Captured September 18, 2026 at 1440px wide.

Square plans and prices

PlanPriceBilling
Square FreeThe essentials your business needs to sell in-person, online, over the phone, or out in the field.$0/mo. per location
Square PlusHighlightedA full suite of features built specifically for food, retail, and appointment-based businesses.$49/mo. per location
Square PremiumOur most advanced capabilities backed by 24/7 support.$149/mo. per location

As printed on the page captured September 18, 2026.

How does Square pricing work?

This is a two-part tariff, a fixed fee plus a rate on volume, printed in full on every card. Square Free is '$0/mo. per location' with 'Tap, dip, or swipe 2.6% + 15¢' and 'Online 3.3% + 30¢'. Square Plus is '$49/mo. per location' at 2.5% + 15¢ in person and 2.9% + 30¢ online. Square Premium is '$149/mo. per location' at 2.4% + 15¢ in person and 2.9% + 30¢ online. Each step adds software, 'Loyalty rewards program' and 'Staff management' on Plus, '24/7 priority support' and 'Advanced reporting' on Premium, and the bullets name the rate trade directly: 'Lower processing fees', then 'Lowest processing fees'. The location is the unit for the subscription, so the fee grows with a merchant's footprint.

What does Square's pricing page do well?

  • Each card prints the monthly fee and both processing rates, so the full two-part tariff is visible at the point of choice
  • The bullets name the economic reason for each step, 'Lower processing fees' on Plus and 'Lowest processing fees' on Premium
  • A dollar threshold, 'over $250,000 per year', tells high-volume merchants exactly when to talk to sales
  • 'Try free for 30 days' carries the trial term inside the button on both paid plans
  • Industry chips under the headline let a restaurant, a salon or a retailer see the features that apply to their trade

What does Square's pricing page reveal about its pricing strategy?

  • A higher subscription buys a lower take rate, so Square earns on software and on payments, and a merchant's own volume tells them which plan pays
  • Pricing per location ties the software fee to the merchant's physical footprint, the expansion path for a business that opens a second site
  • The in-person rate steps on every plan while the online rate settles at 2.9% + 30¢, a ladder tuned for businesses with counters and terminals
  • Custom pricing at $250,000 a year in processing is a clear line for negotiated rates, hardware discounts and account management
  • Payroll, hardware and banking sit on the pricing page as priced extensions, the start of a merchant's broader financial relationship with Square

Questions about Square pricing

How much does Square cost?

Square's pricing starts at 2.6% + 15¢. The page shows 3 plans, including a free plan, with the top plan priced through sales.

What pricing model does Square use?

Square prices with a fee per transaction, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.

Does Square have a free plan?

Yes, Square has a free plan, and its paid plans offer a free trial. Paid plans start at 2.6% + 15¢.

Does Square offer an annual discount?

Square's pricing page shows a single billing period. The listed prices start at 2.6% + 15¢. Terms for the plans priced through sales are set with the sales team.

How is Square's pricing page laid out?

The page shows 3 plans, highlights Square Plus, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.

What are Square's processing fees on each plan?

Square Free charges "2.6% + 15¢" for tap, dip, or swipe payments and "3.3% + 30¢" online. Square Plus lowers those to 2.5% + 15¢ in person and 2.9% + 30¢ online. Square Premium offers the "Lowest processing fees" at 2.4% + 15¢ in person and 2.9% + 30¢ online.

When does Square offer custom pricing for high-volume businesses?

Square Pro is built for larger merchants that process over $250,000 per year. Those businesses can talk to Square's team to see if they are eligible for "custom pricing and processing fees". They can also ask about hardware discounts, onboarding and implementation support, technical specialists, and account management.

How much do Square Payroll and Square Hardware cost?

Square Payroll runs full-service payroll starting at $35 per month + $6 per person paid. Square Hardware offers options starting at $59 so merchants can get the right hardware for how they sell. Both appear on the pricing page alongside the Square Free, Plus, and Premium plans.

From the page as captured September 18, 2026. Current prices are on squareup.com