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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

All pages

How Zapier prices

Usage-basedTiered flat-ratePer-seatAutomationzapier.com Checked weekly · last
Full-page screenshot of the Zapier pricing page

Captured September 18, 2026 at 1440px wide.

Zapier plans and prices

PlanPriceBilling
FreeStart automating with AI.$0/month
ProfessionalUnlock the full power of the Zapier platform with unlimited access to Zap workflows, Tables, and Forms.$19.99/month
TeamCollaborate with your team to build and manage complete AI-powered systems.$69/month
EnterpriseScale AI-powered systems across your entire organization.Contact for pricing

As printed on the page captured September 18, 2026.

How does Zapier pricing work?

The task is the value metric, and the page treats it as a common currency. 'Tasks are shared across your account. Zap workflows, AI steps, code, MCP, and SDK all draw from the same task allocation, with no separate task budgets by product.' A task is an abstraction over work of different weight, and the page says how: 'AI model tier, code runtime, and connector type each affect how many tasks an action uses.' Packaging layers capability and collaboration over the volume tier. Free includes '100 tasks per month' and 'Two-step Zap workflows', Professional adds 'Multi-step Zap workflows', 'Unlimited Premium apps' and 'Webhooks', Team adds '25 users', shared workflows and connections and 'SAML SSO', and Enterprise adds 'Unlimited users', 'Annual task limits', 'Observability' and a 'Technical Account Manager***'.

What does Zapier's pricing page do well?

  • One metered unit runs across Zap workflows, AI steps, code, MCP and SDK, stated in the launch banner and again in the 'Shared task pool' section
  • 'How many tasks do you need?' with stops from 100 to 2M puts volume first, so the buyer sizes usage before reading the cards
  • 'Pay yearly (Save 33%)' is preselected with the saving in the label, and a USD ($) currency selector sits on the same row
  • Every key feature carries an info tooltip, so terms like Premium apps and Multi-step Zap workflows resolve inside the card
  • 'All paid plans include' collects shared entitlements in one strip, so the cards list what differs between plans

What does Zapier's pricing page reveal about its pricing strategy?

  • A single task pool across products makes the task Zapier's internal currency, and each new AI surface prices in a unit customers already buy
  • Rates that vary by AI model tier, code runtime and connector type point to a rate table behind the task, converting work of different cost into one unit
  • Pay-as-you-go above the tier, with a switch to turn it off, keeps workflows running past the limit and leaves the customer in control of spend
  • 'The higher the task tier, the lower the cost per task' builds volume pricing into the tier ladder itself
  • Enterprise meters on annual task limits, a yearly pool sized in a contract with room for discounts set by sales

Questions about Zapier pricing

How much does Zapier cost?

Zapier's pricing starts at $19.99/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales. Paying annually saves 33%.

What pricing model does Zapier use?

Zapier prices by usage, combined with flat-rate tiers and per-seat pricing. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.

Does Zapier have a free plan?

Yes, Zapier has a free plan, and its paid plans offer a free trial. Paid plans start at $19.99/mo.

Does Zapier offer an annual discount?

Yes, paying annually saves 33%. A toggle on the page switches between monthly and annual prices. The listed prices start at $19.99/mo. Terms for the plans priced through sales are set with the sales team.

How is Zapier's pricing page laid out?

The page shows 4 plans and includes a calculator and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.

What happens when I reach my Zapier task limit?

Zapier's pricing page says you can pick any task tier, and "if you reach your limit, you'll be switched to pay-as-you-go unless you turn it off or move up to a higher tier". Your workflows keep running past the allowance, and you stay in control of the switch. You can also move to a higher task tier, where "the higher the task tier, the lower the cost per task".

Do Zapier AI steps, code, MCP and SDK use the same tasks as Zaps?

Yes. Zapier's page states that "Zap workflows, AI steps, code, MCP, and SDK all draw from the same task allocation, with no separate task budgets by product". A launch banner adds that AI steps, code, and SDK "now all follow the same task-based pricing model". Rates per action vary, since "AI model tier, code runtime, and connector type each affect how many tasks an action uses".

How does the Zapier Enterprise plan handle tasks and discounts?

The Zapier Enterprise plan is "Contact for pricing" and includes "Annual task limits" along with "Unlimited users", "Observability", and a "Technical Account Manager***". The page invites buyers to "talk with our Sales team for access to deeper discounts on our Enterprise plan". It also includes "Advanced admin permissions and app controls" and "Priority support with screen sharing".

From the page as captured September 18, 2026. Current prices are on zapier.com