Value-based pricing formula explained (with free worksheet)
Alvaro MoralesZapier connects thousands of apps so teams can automate work with “Zaps.” Each automation runs tasks behind the scenes, and Zapier structures plans around that usage. This guide explains Zapier’s pricing models and the approach behind them
Zapier pricing starts at $0/month and scales up based on usage and team size. Paid plans begin at $19.99/month (billed annually) and support advanced automations, multi-user collaboration, and task volume scaling.
Our full guide covers Zapier pricing plans, Zapier pricing details, and the Zapier pricing model so you can pick the right tier.
Note: For the most up-to-date rates, check Zapier’s pricing page. Plan details may change over time.
Zapier pricing tiers are based on task usage, user access, and included features. Each plan is built for different levels of automation, from solo workflows to enterprise-scale operations. Add-ons like Zapier Tables, Interfaces, and chatbots are available depending on the plan level.
The Zapier Free tier features 100 tasks/month, two-step Zaps, and AI features at no cost for individual users.
Out of all the Zapier pricing plans, the free tier is the one that offers a no-cost entry point into automation. It’s built for basic tasks and lightweight testing. The free tier features are best for testing. The Zapier free plan does have limits, so keep that in mind before you scale.
Zapier pricing free plan features:
Zapier Professional plan at $29.99/month includes multi-step Zaps, premium apps, webhooks, and live support.
The Pro plan unlocks advanced automation features for solo users.
Price:
Zapier professional plan features:
Zapier Team plan at $103.50/month includes 25 users, shared folders, SAML SSO, and Premier Support.
The Team plan is built for small to midsize businesses that need to collaborate and manage users securely. Zapier paid plan features on Team add collaboration, shared connections, SAML SSO, and Premier Support.
Price:
Key features:
Zapier Enterprise plan includes unlimited users, advanced permissions, annual task limits, and a dedicated account manager.
Enterprise plans offer custom setups for organizations that need automation at scale and deep control over users, data, and security.
Key features:
Remember: Pricing, plans, and features are subject to change. For the most up-to-date information, always refer to Zapier’s pricing page.
If you’re comparing Zapier plans, the sections below explain how task tiers affect price.
Zapier pricing is structured around tasks. Each time a Zap performs an action, such as sending an email or creating a record, it counts as a task. The total cost paid each month depends on how many tasks the automations run.
Paid plans come with a fixed number of tasks per month, and users can increase that cap by selecting a higher volume tier during signup or in their billing settings. The base task allotments start at:
The more tasks users prepay for, the lower the cost per task. For example, buying 10,000 tasks per month costs less per task than staying at 750.
Here’s a quick look at Zapier pricing features users ask about most often:
The final Zapier price depends on two things: The user’s base plan and how many tasks they run. If user workflows include lots of action-heavy steps or run frequently (like hourly triggers), users can expect usage and bill to grow fast.
Note: If you are designing your own pricing, read these guides on pricing and packaging strategy, pricing models for products, tiered pricing examples, and making price changes with versions and migrations to set a durable structure from day one.
Products that execute actions on a customer’s behalf often map value to workload. In automation platforms, workload shows up as tasks completed across apps. Usage-based billing aligns price with activity in a straightforward way.
It supports a wide range of customer profiles, from light personal automation to teams that run large volumes, while keeping the model simple to understand and plan for.
Note: For a deeper dive on packaging choices and usage, see pricing models for products and subscription billing. If you’re evaluating AI agents or automation assistants, download the pricing AI agents book and follow the agent pricing guide to implement this in Orb.
Teams want prices that scale with the value they receive. Usage models let companies present clear metering, forecast growth with tiered bundles, and introduce new capabilities without reworking the entire plan structure.
Finance, product, and engineering also benefit from shared visibility into metered activity, which supports accurate reporting and predictable renewals.
Yes, Zapier offers a free plan with 100 tasks per month and access to 2-step Zaps. It’s ideal for personal use or testing basic automations. Premium apps and advanced features require a paid plan.
Zapier starts at $19.99/month (billed annually) for the Professional plan and goes up based on task volume and team size. Zapier cost depends on your plan and task tier.
Zapier’s Professional plan costs $29.99/month or $19.99/month if billed annually.
The Professional plan includes unlimited multi-step Zaps, access to premium apps, 2-minute trigger polling, logic tools like Filters and Paths, and 1 user seat. Email support is included, and live chat becomes available at higher usage tiers.
Users also get Basic access to Zapier interfaces, tables, and chatbots. Advanced tiers are separate products (each starts at $20/month).
Zapier includes its chatbots product in all paid plans at no extra cost. Access and capabilities may depend on the base tier (e.g., Pro vs. Team). Separate pricing just for chatbots starts at $20/month.
If you're building a SaaS or GenAI product and want the same level of control and adaptability, Orb is the done-for-you billing platform that powers that kind of monetization: no templates, no rigidity. Here’s how Orb helps you build pricing that works:
If you want to launch usage-based pricing models that can evolve with your business, Orb helps you do it without complex engineering. Check out our adaptable pricing tiers and start building the pricing infrastructure your product deserves.
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