Ellen Perfect

Ellen Perfect is Product Marketing Lead at Orb, where she owns positioning and messaging for the platform and leads product launches. She writes about pricing models for AI and SaaS companies, and what the best AI companies have learned about monetization. Ellen brings a decade of B2B go-to-market experience: product marketing at Census and at Lattice, where she launched the product into new industries, geographies, and buying groups, and GTM strategy consulting at Forrester, where she advised SaaS and high-tech companies on positioning and ideal customer profile. Ellen holds a BA in International Relations from Claremont McKenna College.