Canva pricing plans and cost breakdown for 2025

Pranathi Tipparam

For 2025, Canva pricing includes a free plan with limited features and paid tiers starting from $6.50/month. This guide walks you through all available plans, what's included, and how to pick the right one for you.

Canva price list: Quick overview chart

Here’s a quick summary of Canva pricing in a chart format: 

Plan Price Best for Key features
Canva Free $0/month Beginners, students, casual users Basic templates, limited content library, 5 GB storage, no Brand Kit or AI tools.
Canva Pro $15/month or $120/year per person Large-scale businesses and mission-critical SaaS companies Unlimited usage scaling; volume discounts; advanced features & integrations; priority support (dedicated CSM, SLAs).
Canva for Teams $10/user/month (min 3 users) or $100/year per person Businesses, teams (3+ users), agencies Premium templates, 100+M assets, Background Remover, Brand Kit, 1 TB storage, AI tools (500 uses/month)
Canva Enterprise Custom pricing Large organizations (100+ users or multiple teams) Everything in Teams, plus advanced SSO login and SCIM user provisioning, audit logs for user activity. Connect API for custom integrations, and priority 24/7 support with a dedicated Customer Success Manager
Canva for Education Free (100% free for eligible K-12 teachers and students) Teachers, students, schools (K-12), and higher education Canva Pro access free for educators, class management tools, LMS integrations
Canva for Nonprofits Free for up to 50 users (with approval). Registered 501(c)(3) and global charities. Canva Teams access, premium features, brand management, 100 GB storage per user

Pricing note: Canva announced a new Teams pricing model in late 2024, but this Canva pricing increase was rolled back after customer feedback.

Canva pricing breakdown by plan type 

Canva pricing covers everything from casual solo use to enterprise-wide design systems. If you’re comparing options or want to build your own internal pricing chart, Canva even offers ready-to-use designs to create a Canva price list template for products or services.

Below is a detailed breakdown of each Canva plan:

Canva Free: The no-cost design toolkit

Canva Free offers drag-and-drop design tools, 2M+ templates, AI features, and 5GB storage at no cost.

Canva’s Free plan is available to anyone and costs nothing to use. This tier includes thousands of templates and design formats with no subscription required. 

The Canva Free plan features:

  • Templates and graphics: Access to over 250,000 free templates and millions of free elements.
  • Design editor: Full drag-and-drop editor for social media, print materials, slides, and more.
  • Storage: 5 GB of cloud storage for your uploaded content and designs.
  • AI tools (limited): Try Canva’s Magic Write (AI text) and Magic Media (AI image) with capped free credits.
  • Downloads and file types: Standard formats only (PNG, JPG, PDF). No SVG or transparent background exports.
  • No brand kit: You can’t set logos, fonts, or saved color palettes.
  • Collaboration: Basic sharing only—no shared team workspace or permission settings.
  • Support: Help Center access and community support only.

Who is this plan best for?

It’s best for students, hobbyists, small startup companies, and anyone experimenting with design. Great for portfolios, invites, or one-off social posts. If you create infrequently and don’t need premium visuals or tools, Free will do the job.

Canva Pro: The full Canva toolkit

Canva Pro includes unlimited premium templates, 140M+ assets, AI tools, and 1TB cloud storage for $120/year.

Canva Pro is designed for users who need full creative power. It includes advanced tools, premium content, and more storage. So, how much is a Canva Pro subscription? The answer is $15/month or $120/year per person. 

The Canva Pro plan features:

  • Premium content: 100+ million stock photos, videos, music tracks, and templates.
  • Brand Kits: Create and manage up to 100 brand kits with logos, fonts, and colors.
  • Magic Studio access: 500 monthly credits for Magic Write, plus 500 AI image generations.
  • Storage: 1 TB of cloud space for projects and uploads.
  • Time-saving tools: One-click background remover, Magic Switch, version history, and brand template saving.
  • Content Planner: Schedule posts to up to 8 platforms directly from Canva.
  • Download options: Export with transparent backgrounds and as SVG or animated files.
  • Support: 24/7 priority support.

What’s not included:

  • No multi-user management.
  • No SSO or enterprise admin tools.
  • No audit logs or centralized brand controls.

Who is this plan best for?

Perfect for freelancers, solo marketers, and small companies with one designer who works with visual content daily. It’s especially useful if you create for clients or manage multiple brands.

Canva for Teams: Shared design for small groups

Canva Teams adds real-time collaboration, brand controls, compliance tools, and starts at $100/year per user.

Canva for Teams adds collaboration and admin features for businesses working together. It expands on Pro’s tools with permission controls, shared folders, and approval workflows. Canva Teams pricing is $10/user/month or $100/year per person. 

Note: The catch is that there's a 3-user minimum. So, you’d be paying $30/user/month or $300/year per seat. 

The Canva Teams plan features:

  • Everything in Pro: All premium templates, AI tools, and brand kits included.
  • Team workspace: Shared folders, live collaboration, comment threads, and asset libraries.
  • Admin controls: Assign roles, limit access to folders, and control who can publish or edit templates.
  • Design approvals: Set workflows to approve designs before they go live.
  • Content Planner: Collaborate on social scheduling across platforms.
  • Usage insights: Track design activity across the team.
  • Storage: 1 TB per team member.
  • Support: 24/7 priority email and chat.

What’s not included:

  • Enterprise-level security (SSO, SCIM).
  • Centralized org management.
  • Audit logs and API access.

Who is this plan best for?

Ideal for company marketing teams and agencies with 3+ users. If you need shared control over brand visuals and want everyone on the same page, this is the right plan.

How much is Canva Premium for large companies? (Canva Enterprise)

Canva Enterprise enables multi-team control, SSO, SCIM, advanced admin tools, and custom support options.

Canva Enterprise is designed for large organizations that need governance, security, and scale. Its pricing is only available through a custom quote. 

Canva Enterprise is generally built for 100+ users, though smaller organizations can qualify based on their use cases.

The Canva Enterprise plan features:

  • All Teams features included: Everything from Pro and Teams tiers.
  • SSO & SCIM: Manage logins and users via your company’s identity provider.
  • Audit logs: Track user activity and design history (still in Beta as of May 2025).
  • Advanced brand governance: Enforce templates, restrict fonts/colors, and set group-based approvals.
  • Organization hub: Manage multiple teams under one account with central billing.
  • Connect API: Build custom integrations with internal tools or DAMs.
  • Dedicated support: 24/7 priority support, onboarding services, and a named Customer Success Manager.
  • Storage: 1 TB per user, scalable.

Who is this plan best for?

Enterprise is built for global companies or government departments that need security and brand control. If you manage multiple teams or enforce legal or brand compliance, this is your plan.

Canva for Education: Free for K–12 teachers and students

Canva offers free tools for K–12 teachers and districts, plus custom pricing for higher education via Canva for Campus.

Canva for Education unlocks Canva Pro at no cost for verified K–12 educators and their classrooms. It’s 100% free (with educator verification). They offer Canva Campus with extra features, but you’ll need to get a custom quote. 

The Canva for Education plan features:

  • All Pro features unlocked: Premium assets, design tools, Magic Studio, 1 TB storage.
  • Classroom controls: Teachers can invite students, manage workspaces, and monitor assignments.
  • Educational templates: Worksheets, lesson plans, flashcards, and more.
  • LMS integrations: Connect with Google Classroom, Canvas, and other platforms.
  • Collaboration: Students can work in groups, with teacher oversight.

Who is this plan best for?

K–12 teachers, school librarians, and their students. Ideal for visual learning, class projects, and educational content creation.

Canva Nonprofit pricing: Premium access, zero cost

Canva offers its full suite of premium features to eligible nonprofits at no cost. It is free for up to 50 users, and extra users get a discounted price if they contact Canva’s sales team.

The Canva for Nonprofits plan features:

  • Pro-level tools included: Premium templates, brand kits, background remover, Magic Studio
  • Team collaboration: Shared folders, comment threads, and co-editing
  • Admin controls: Manage users and assign roles
  • Storage: 100 GB per user
  • Support: Priority support included
  • Eligibility: Must apply and verify nonprofit status (e.g., 501(c)(3))

Who is this plan best for?

This plan is ideal for registered charities and nonprofits that need to create campaigns, event materials, or digital outreach content without design software costs. It helps teams collaborate efficiently without using up budget.

Which plan should you pick?

If you're working solo, start with Canva Free. It’s a solid option for casual use or testing Canva’s interface. You’ll get access to thousands of templates, but no brand controls or premium assets.

Canva Pro is best for individual creators, content marketers, freelancers, and small business owners. The value here is in the time you save: Background removal, AI features, and unlimited premium templates make producing content much faster.

For teams of 3 or more, choose Canva for Teams. You get Pro-level tools plus shared folders, brand templates, and approval workflows. It's the right fit for early-stage startups, marketing departments, or agencies managing visual assets together.

Educators and nonprofits have their own path. Canva for Education and Canva for Nonprofits both offer full Pro features for free if you’re eligible and verified.

Canva’s usage-based limits and considerations

Canva operates on a subscription model, providing direct access to features rather than complex usage-based charges. Some aspects do have quotas or specific limitations depending on your plan:

AI design tools quotas

Canva's Magic Studio comes with usage caps. For instance, Magic Write, which generates text, allows Free users up to 50 total uses. Pro and Teams subscribers get up to 500 uses per month. 

This monthly allowance resets regularly. If you reach this limit, you will need to wait until the next month to continue using the feature, as there is currently no option to purchase extra AI credits (not to be confused with Canva credits).

Similarly, the Text-to-Image AI generator has limitations. Free users can generate around 50 images in total, while Pro and Teams users can create around 500 images per month. If you exceed this cap, you can’t generate more images until your allowance resets for the next month.

Cloud storage limits

Cloud storage varies significantly across Canva plans:

  • Canva Free: You get 5 GB of storage for your uploads and designs. This is enough for casual use, but may become restrictive if you upload many high-resolution images or videos.
  • Canva for Education/Nonprofits: Each account receives 100 GB of cloud storage.
  • Canva Pro and Teams: Users benefit from a substantial 1 TB (1000 GB) of storage per person.

If a free user exceeds their 5 GB limit, they will need to upgrade their plan or remove existing uploads to continue saving new designs. Paid plans offer ample space, and Canva doesn’t provide options to purchase extra storage separately.

Premium asset licensing for free users

If you are on the Free plan and wish to use a premium element (like a stock photo or illustration marked "Pro"), you can buy a one-time license

If you frequently find yourself paying for individual assets, upgrading to Canva Pro is more cost-effective as it includes unlimited access to the entire premium library.

Canva pricing compared to alternatives

Canva stands out by offering a full-featured free plan, nonprofit access, and scalable options for both individuals and enterprises. While Adobe Express and VistaCreate also offer free tiers, they either limit features or lack team-level control unless you upgrade.

Here’s how Canva pricing compares to similar design platforms:

Platform Free plan Usage-based? Enterprise support Notable limitations
Canva Yes Yes (AI tool usage caps) Yes
  • Free plan is missing many premium templates and tools.
  • Teams plan requires 3 users minimum.
  • AI generation capped at 500/mo (Pro).
Adobe Express Yes No Yes
  • Free: fewer fonts, templates, and only limited AI credits.
  • Premium (~$9.99/mo) unlocks all assets.
  • Teams plan requires minimum of 2 seats purchase.
VistaCreate Yes Yes (video and AI caps) Yes
  • Free: 1 Brand Kit only, smaller library (~1M assets), downloads limited to JPG/PNG on free, no transparent BG.
  • Pro expands storage and removes VistaCreate watermark on videos.

All three offer design tools and templates, but Canva gives more flexibility across user types — from solo creators to large organizations. Adobe is better for users already tied to Creative Cloud, while VistaCreate may appeal to lightweight marketing needs.

If you're building your own flexible pricing model, consider Orb. It powers usage-based billing with accurate invoicing, real-time data, and support for hybrid pricing — all built for SaaS and GenAI companies ready to scale fast.

Is the pricing fair?

We believe it is, with a few key considerations. The pricing model is generally clear and straightforward, with no hidden fees beyond the listed Canva subscription costs.

The value for money is right, especially with the Free and Pro plans. The Pro plan offers good value with its vast premium asset library and powerful tools like Background Remover. It quickly pays for itself for many small businesses and freelancers.

The three-user minimum can be a hurdle for duos, as you pay for an unused seat. Despite this point, Canva avoids sneaky per-use charges. AI features have generous monthly limits, but they cap rather than incur extra fees if you exceed them. You simply wait for the next month's reset.

FAQs

What is Canva Pro used for?

Canva Pro is used to create professional designs with access to premium templates, AI tools, brand kits, and advanced editing features. It helps simplify content creation for social media, marketing, presentations, and more.

How much is Canva per year?

Canva Pro costs $120 per year for a single user, while Canva for Teams starts at $300 per year (because of their 3-user minimum condition).

Is Canva free for commercial use?

Yes, Canva’s Free plan can be used for commercial purposes, but only with free content and templates. To use premium assets or features commercially, you’ll need a Pro, Teams, or Enterprise subscription.

How much is Canva Pro for students?

K–12 students can access Canva Pro for free through the Canva for Education program, but individual student discounts outside that program are not currently offered.

How do you know which Canva plan is best for you?

Choose based on how many people need access, how often you design, and whether you need brand or admin tools. Free works for casual users, Pro suits individuals, Teams is best for groups, and Enterprise supports large-scale use with advanced controls.

How to build a pricing engine like Canva’s using Orb

Organizations aiming for a pricing model as flexible as Canva's need the right infrastructure. Orb is a done-for-you billing platform that helps SaaS firms fully leverage their usage data, leading to better pricing, billing, and faster growth. Here’s how Orb helps build your pricing foundation:

  • Understand every metric: Orb's RevGraph precisely captures all billable events. This lets you track diverse usage metrics, just like Canva tracks its various user interactions and feature consumption. You get the granular detail needed for accurate billing.
  • Adapt your plans quickly: Manage a wide range of pricing models and tiers with Orb. You can create new plans and iterate on existing ones. Plus, Orb supports plan version control, so you can evolve your pricing strategy as your business grows without hassle.
  • Simplify billing: Orb integrates with your existing data warehouses and accounting software, facilitating your financial workflows. This advantage means accurate revenue recognition and fewer manual tasks, key for managing models similar to Canva's.
  • Craft unique pricing plans: Define your own usage metrics and pricing structures with Orb’s custom SQL editor. It gives you the freedom to build a pricing model that aligns with your value proposition, like Canva tailors its plans for different user segments.
  • Test and iterate with confidence: Experiment with pricing changes in a controlled environment using Orb Simulations. You can conduct billing experiments to see how different pricing strategies perform before they go live.
  • Provide clear invoicing: Offer transparent invoices. Orb confirms precise calculations and offers a full audit trail for every transaction, building trust and reducing billing disputes.

If you want to launch pricing models like Canva, Orb helps you achieve that without complex engineering. 

Explore Orb's flexible pricing tiers to find a plan that fits your company’s needs.

Last Updated:
May 28, 2025
Category:
Best Practices

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