Canva's pricing: Features explained and how they built it

Canva is a creation platform to build visuals like website images, branding kits, short marketing videos, social media posts, and more. It packages design, content, and collaboration into plans that range from Free to Enterprise.

For 2025, Canva pricing includes a free plan with limited features and paid tiers starting from $15/month for individuals. Below, we explain how Canva structures its plans and the features each tier unlocks.

Note: For the most up-to-date pricing, check Canva's official pricing page. Plan details may change over time. If you're building pricing, read our take on the pricing gap and a walkthrough of pricing models.

Canva pricing breakdown by plan type 

Canva offers plans ranging from Free to Enterprise, each with a defined feature set. For users who want to create their own internal pricing documentation, Canva even offers ready-to-use designs to create a Canva price list template for products or services.

Below is a detailed breakdown of each Canva plan.

Canva Free: The no-cost design toolkit

Canva Free offers drag-and-drop design tools, 2M+ templates, AI features, and 5GB storage at no cost.

Canva's Free plan is available to anyone and costs nothing to use. This tier includes millions of templates and design formats with no subscription required.

The Canva Free plan features:

• Templates and graphics: Access to over 2 million free templates and 4.5 million free elements.
• Design editor: Full drag-and-drop editor for social media, print materials, slides, and more.
• Storage: 5 GB of cloud storage for uploaded content and designs.
• AI tools: Try Canva's Magic Write (AI text) and Magic Media (AI image) with capped free credits (50 total uses).
• Downloads and file types: Standard formats only (PNG, JPG, PDF). No SVG or transparent background exports.
• Collaboration: Basic sharing only without a shared team workspace or permission settings.
• Support: Help Center access and community support only.

Canva Pro: The full Canva toolkit

Canva Pro includes unlimited premium templates, 140M+ assets, AI tools, and 1TB cloud storage for $120/year.

Canva Pro is designed for users who need full creative power. It includes advanced tools, premium content, and more storage. So, how much is a Canva Pro subscription? The answer is $15/month or $120/year per person. 

This Canva subscription cost provides access to all premium features. The Canva Pro plan features:

• Premium content: 140+ million stock photos, videos, music tracks, and templates.
• Brand Kits: Create and manage up to 1,000 Brand Kits with logos, fonts, and colors.
• Magic Studio access: 500 monthly credits for Magic Write, plus 500 AI image generations.
• Storage: 1 TB of cloud space for projects and uploads.
• Time-saving tools: One-click background remover, Magic Switch, version history, and brand template saving.
• Content Planner: Schedule posts to up to 8 platforms directly from Canva.
• Download options: Export with transparent backgrounds and as SVG or animated files.
• Support: 24/7 priority support.

Canva for Teams: Shared design for small groups

Canva Teams adds real-time collaboration, brand controls, and compliance tools, and starts at $100/year per user.

Canva for Teams adds collaboration and admin features for businesses working together. It expands on Pro's tools with permission controls, shared folders, and approval workflows. Canva Teams pricing is $10/user/month or $100/year per person with a 3-user minimum.

The Canva Teams plan features:

• Everything in Pro: All premium templates, AI tools, and brand kits included.
• Team workspace: Shared folders, live collaboration, comment threads, and asset libraries.
• Admin controls: Assign roles, limit access to folders, and control who can publish or edit templates.
• Design approvals: Set workflows to approve designs before they go live.
• Content Planner: Collaborate on social scheduling across platforms.
• Usage insights: Track design activity across the team.
• Storage: 1 TB per team member.
• Support: 24/7 priority email and chat.

Note: For deeper insights into team-oriented pricing strategies, explore our guide on pricing and packaging strategy.

How much is Canva Premium for large companies? (Canva Enterprise)

Canva Enterprise enables multi-team control, SSO, SCIM, advanced admin tools, and custom support options.

Canva Enterprise is designed for large organizations that need governance, security, and scale. Its pricing is only available through a custom quote. 

The Canva Enterprise plan features:

• All Teams features included: Everything from the Pro and Teams tiers.
• SSO & SCIM: Manage logins and users via the company's identity provider.
• Audit logs: Track user activity and design history.
• Advanced brand governance: Enforce templates, restrict fonts/colors, and set group-based approvals.
• Organization hub: Manage multiple teams under one account with central billing.
• Connect API: Build custom integrations with internal tools or DAMs.
• Dedicated support: 24/7 priority support, onboarding services, and a named Customer Success Manager.
• Storage: 1 TB per user, scalable.

Note: Understanding the components behind Canva pricing and other pricing models can inform your own strategy. Learn more about building effective pricing in our guide to pricing and packaging strategy.

Canva for Education: Free for K–12 teachers and students

Canva offers free tools for K–12 teachers and districts, plus custom pricing for higher education via Canva for Campus.

Canva for Education unlocks Canva Pro at no cost for verified K–12 educators and their classrooms. It's 100% free (with educator verification). For higher education, Canva for Campus offers custom solutions based on institutional needs.

The Canva for Education plan features:

• All Pro features unlocked: Premium assets, design tools, Magic Studio, and 1 TB storage per user.
• Classroom controls: Teachers can invite students, manage workspaces, and monitor assignments.
• Educational templates: Worksheets, lesson plans, flashcards, and more.
• LMS integrations: Connect with Google Classroom, Canvas, and other platforms.
• Collaboration: Students can work in groups, with teacher oversight.

Canva Nonprofit pricing: Premium access, zero cost

Canva offers its full suite of premium features to eligible nonprofits at no cost. 

The Canva for Nonprofits plan features:

• Teams-level tools included: Premium templates, brand kits, background remover, and Magic Studio.
• Team collaboration: Shared folders, comment threads, and co-editing.
• Admin controls: Manage users and assign roles.
• Storage: 1TB per user.
• Support: Priority support included.
• Eligibility: Must apply and verify nonprofit status (e.g., 501(c)(3)).

Remember: Pricing, plans, and features are subject to change. For the most up-to-date information, always refer to Canva's pricing page.

Canva’s usage-based elements

Canva operates on a subscription model, providing direct access to features rather than usage-based charges. Some aspects do have quotas or specific limitations depending on the plan.

AI design tools quotas

Canva's Magic Studio comes with usage caps. For instance, Magic Write, which generates text, allows Free users up to 50 total uses. Pro and Teams subscribers get up to 500 uses per month.

This monthly allowance resets regularly. When users reach this limit, they need to wait until the next month to continue using the feature.

With their Text-to-Image AI generator, Free users can generate around 50 images in total, while Pro and Teams users can create around 500 images per month. After that, users can't generate more images until their allowance resets for the next month.

Additional AI features have varying limits:

• Dream Lab images: 20/month for Free, 500/month for Pro/Teams
• Text-to-video: 5 total for Free, 50/month for Pro/Teams
• Design generation: 150/month for Pro/Teams

Cloud storage 

Cloud storage varies significantly across Canva plans:

• Canva Free: Users get 5 GB of storage for their uploads and designs. This is enough for casual use.
• Canva for Education: Each account receives 1 TB of cloud storage.
• Canva for Nonprofits: Each account receives 100 GB of cloud storage.
• Canva Pro and Teams: Users get 1 TB (1000 GB) of storage per person.

When a free user approaches their storage limit, upgrading their plan or removing existing uploads allows them to continue saving new designs.

Premium asset licensing for free users

On the Free plan, users wishing to use a premium element (like a stock photo or illustration marked "Pro") can buy a one-time license.

For users who regularly need premium assets, upgrading to Canva Pro offers more cost-effective access to the entire premium library.

Why do companies like Canva adopt usage-based billing?

Design activity and AI generation vary widely by user. Canva uses plan-based access for predictability and introduces allowances where usage can spike (such as AI credits), so customers understand limits in advance and billing stays straightforward.

One-time licensing for premium assets on the Free tier gives casual creators flexibility, while Pro and Teams bundle that value into the subscription.

Why is usage-based billing becoming the default?

Many SaaS platforms blend subscriptions with usage-aware elements to align price with value and keep costs predictable. Here's why:

• Align price to value: Allowances provide predictable spend while mapping costs to real activity (e.g., AI generations).
• Encourage adoption without surprise fees: Caps reset monthly instead of overage billing, keeping invoices clear.
• Support different user types: Tiered plans address solo creators, teams, and enterprises with governance and security needs.

Note: See common approaches in our guide to subscription pricing.

FAQs

What is Canva Pro used for?

Canva Pro is used to create professional designs with access to premium templates, AI tools, brand kits, and advanced editing features. It helps simplify content creation for social media, marketing, presentations, and more.

How much is Canva per year?

Canva Pro costs $120 per year for a single user, while Canva for Teams starts at $300 per year (because of their 3-user minimum condition).

Is Canva free for commercial use?

Yes, Canva's Free plan can be used for commercial purposes, but only with free content and templates. To use premium assets or features commercially, you'll need a Pro, Teams, or Enterprise subscription.

How much is Canva Pro for students?

K–12 students can access Canva Pro for free through the Canva for Education program, but individual student discounts outside that program are not currently offered.

Learn how Orb supports usage-based billing

Now you can see the benefits of usage-based pricing for a company like Canva, and it’s worth considering how customized usage billing can help your company too.

Orb is a done-for-you billing platform that helps SaaS firms fully leverage their usage data, leading to better pricing, billing, and faster growth. 

With features that handle complex usage-based systems, here's how Orb helps build your pricing foundation:

• Define your billable metrics: With Orb RevGraph, usage data is decoupled from pricing logic. This makes it easy to turn usage into billable metrics. It also ensures invoices remain accurate and up-to-date even as you adjust pricing.
  ‍
• Adapt your plans quickly: Manage a wide range of pricing models and tiers. You can create new plans and iterate on existing ones. Orb supports plan version control, so you can evolve your pricing strategy as your business grows without hassle.
  ‍
• Simplify billing: Orb integrates with your existing data warehouses and accounting software, facilitating your financial workflows. This advantage means accurate revenue recognition and fewer manual tasks.
  ‍
• Craft unique pricing plans: Define billing metrics using the Orb SQL Editor or a visual editor and build new pricing plans. It gives you the freedom to build a pricing model that aligns with your value proposition.
  ‍
• Test and iterate with confidence: Experiment with pricing changes in a controlled environment using Orb Simulations. You can conduct experiments to see how different pricing strategies perform before they go live.
  ‍
• Provide clear invoicing: Offer transparent invoices. Orb provides precise calculations and offers a full audit trail for every transaction, building trust and reducing billing disputes.

Orb helps you launch pricing models without complex engineering. Explore Orb's flexible pricing tiers to find a plan that fits your company's needs.