How Pipedrive prices
Captured October 26, 2026 at 1440px wide.
Pipedrive plans and prices
| Plan | Price | Billing |
|---|---|---|
| LiteFocus on selling and let meeting intelligence handle the admin | US$ 14 | Per seat per month, billed annually |
| GrowthAutomate emails and follow-ups so you can focus on closing | US$ 39 | Per seat per month, billed annually |
| PremiumHighlightedDrive success from lead to close with full-cycle sales tools | US$ 59 | Per seat per month, billed annually |
| UltimateOptimize performance with our complete suite of capabilities | US$ 79 | Per seat per month, billed annually |
As printed on the page captured October 26, 2026.
How does Pipedrive pricing work?
The seat is the value metric, and the four plans separate on capability. Lite is 'Focus on selling and let meeting intelligence handle the admin' at US$ 14, Growth 'Automate emails and follow-ups so you can focus on closing' at US$ 39, Premium 'Drive success from lead to close with full-cycle sales tools' at US$ 59, and Ultimate 'Optimize performance with our complete suite of capabilities' at US$ 79, each 'Per seat per month, billed annually'. The ladder follows the sales cycle: Growth adds 'Full email sync with tracking' and 'Automations and nurturing sequences', Premium adds 'Lead generation and routing' and 'Contracts and e-signatures', and Ultimate adds 'Sandbox testing account', 'Extended phone support' and 'Partnership discounts'. Every card opens with 'Lite plan +', 'Growth plan +' or 'Premium plan +', so each step reads as an increment on a plan the buyer already understands.
The motion is fully self-serve and trial-led. The hero sets terms before prices with 'Free 14-day trial.' and a toggle that reads 'Billed monthly Billed annually (Save up to 42%)', set to annual. All four cards carry one 'Try it free' button and the same 'Free 14-day trial. No credit card required.' line, with Premium filled green and badged 'MOST POPULAR'. Below the cards, 'Need help choosing the right plan?' routes to a separate 'Compare plans' page, then come the add-on catalog, '500+ integrations to boost workflows', an 'Already a Pipedrive user?' band with 'Upgrade your plan', six review-site ratings, three testimonials, a ten-question FAQ and a closing 'Join the sales experts' with 'Free 14-day trial. Full access. No credit card required.' Contact sales sits in the navigation, and no plan routes to a call.
Under the hood, the bill is a seat subscription plus optional modules. The page text carries 'One payment of US$ 168 per seat/year' for Lite, which confirms annual billing collects the year upfront. LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs are sold as add-ons 'Starting from' $13.33 to $41, with Projects at a whole-dollar $16, and the FAQ defines them as 'additional Pipedrive tools that you can add to any plan', so a team buys lead capture or email campaigns without upgrading every seat. Premium bundles LeadBooster into 'Lead generation and routing', which turns the add-on price into an upgrade argument. The FAQ also prices services: 'implementation is free when you sign up for a pricing plan that’s over $400 a year', a threshold a three-seat Lite account clears. Worth borrowing are the cumulative card headers and the add-on catalog that prices modules beside the plans.
What does Pipedrive's pricing page do well?
- Every card opens with the plan below it, 'Lite plan +', 'Growth plan +', 'Premium plan +', so each tier reads as a short increment
- One CTA and one trial line on every card, 'Try it free' and 'Free 14-day trial. No credit card required.', keep the first step identical at any price
- The toggle names its saving, '(Save up to 42%)', beside 'Billed annually'
- Five add-ons print a 'Starting from' price each, from $13.33 for Campaigns to $41 for Web Visitors
- A dedicated 'Already a Pipedrive user?' band with 'Upgrade your plan' gives existing customers their own expansion path
What does Pipedrive's pricing page reveal about its pricing strategy?
- Add-ons sold to 'any plan' let a team buy one module, such as Campaigns or Web Visitors, without moving every seat up a tier
- Premium folds LeadBooster into 'Lead generation and routing', so the add-on price doubles as the case for the upgrade
- 'One payment of US$ 168 per seat/year' shows annual billing collects the full year upfront, which funds the up to 42% saving
- Free implementation 'over $400 a year' sets the services threshold low enough that small paid teams clear it
- With no free plan and no sales tier, the 14-day trial is the single entry point, which suits a CRM a team adopts in a week
Learn with Orb
- GuideBuild a pricing and packaging strategy in 9 steps Each Pipedrive card opens with the plan below it, 'Lite plan +' through 'Premium plan +', the step-by-step packaging Orb's nine-step guide covers: who each plan is for and what separates them.
- Guide8 SaaS pricing models: how to choose one Pipedrive charges per seat from US$ 14 to US$ 79 and sells five add-ons 'Starting from' $13.33 to $41; Orb's guide covers per-seat, flat-rate and hybrid models and how to choose among them.
- ProductPrice modeling Add-ons that attach to 'any plan' beside four seat tiers are pricing logic Orb models directly, so modules like LeadBooster or Campaigns can be repriced without re-engineering billing.
Questions about Pipedrive pricing
How much does Pipedrive cost?
Pipedrive's pricing starts at $14/seat/mo. The page shows 4 plans. Paying annually saves up to 42%.
What pricing model does Pipedrive use?
Pipedrive prices per seat. Buyers choose a plan and sign up on their own. Its plans are aimed mainly at small businesses.
Does Pipedrive have a free plan?
Pipedrive has no free plan, but its paid plans offer a free trial. The lowest paid plan starts at $14/seat/mo. Signing up needs no call with sales.
Does Pipedrive offer an annual discount?
Yes, paying annually saves up to 42%. A toggle on the page switches between monthly and annual prices. The listed prices start at $14/seat/mo.
How is Pipedrive's pricing page laid out?
The page shows 4 plans, highlights Premium, and includes an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.
What add-ons does Pipedrive offer and how much do they cost?
Pipedrive sells five add-ons, each listed with a "Starting from" price: Campaigns at $13.33 and Projects at $16 and Web Visitors at $41 and LeadBooster and Smart Docs at $32.50 each. The FAQ describes add-ons as "additional Pipedrive tools that you can add to any plan", so a team can bring in lead capture, project tracking, email marketing, site visitor insights or document management on whichever tier it uses. Premium also includes LeadBooster as part of its "Lead generation and routing" feature.
Is Pipedrive implementation free?
Yes. The Pipedrive FAQ states that "implementation is free when you sign up for a pricing plan" that costs "over $400 a year." Annual plans are shown as one payment per seat, from "US$ 168 per seat/year" on Lite to "US$ 948 per seat/year" on Ultimate, so the threshold depends on the plan and number of seats. This makes free implementation available to a wide range of paid teams.
Can my team join my Pipedrive free trial?
Yes. The FAQ says "you can invite as many people as you want to join your Pipedrive trial." To add teammates, click your profile in the top right corner of the screen and select "Add more users" from the drop-down menu. The trial runs for 14 days with "Full access. No credit card required."
From the page as captured October 26, 2026. Current prices are on pipedrive.com
Close
$9/user/moClose sells four per-user plans, Solo at $9 through Scale at $139 per user per month on annual billing, and attaches a pool of AI credits to every seat, from 500 to 2,000 a month. Its AI sales agent, Chloe, is included on every plan and paid for by the work she does, while calling and SMS pass through at cost.
Salesforce
$25/user/moSalesforce prints a per-user list price for every Sales Cloud edition, from Starter Suite at $25 to Max at $550 USD/User/Month, then prices the layers around the seat: add-ons with 'From' floors, a Premier Success Plan at '30% of net license fees', and '2.75M Flex Credits per org per year' on Max. The seat stays the core metric while AI arrives as a consumption meter alongside it.
Attio
$35/user/moAttio prices its CRM per user and runs usage on credits in two pools: seat credits that grow with headcount, from 100 to 2,500 per user per month, and a shared workspace pool. A published top-up ladder sells more workspace credits from +5,000 a month at $70 annually to +50,000 at $475, so a growing bill can be modeled from the page. Credits open the comparison table, ahead of every feature.