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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

All pages

How Synthesia prices

CreditsTiered flat-rateAIUpdated Nov 2026synthesia.io Checked weekly · last
Full-page screenshot of the Synthesia pricing page

Captured November 2, 2026 at 1440px wide. The page continues below the crop (11,859px in total).

Synthesia plans and prices

PlanPriceBilling
Basic$0per month
Starter$14per month $168 billed yearly
ProHighlighted$59per month $708 billed yearly
EnterpriseLet's talk.

As printed on the page captured November 2, 2026.

How does Synthesia pricing work?

The value metric is the credit, layered over a free allowance. Basic carries '500 CREDITS / MONTH', Starter '15,000 CREDITS / YEAR' and Pro '72,000 CREDITS / YEAR', and paid credits sit 'On top of the free allowance'. The FAQ prints the exchange rates per product: 'A typical finished minute uses about 100 credits', dubbing costs '80 credits with lip-sync, 40 without' per minute, and surveys use '350 credits per response', so one currency covers video, dubbing, surveys and Syren. Each paid card translates its pool four ways, about 150 minutes of video, 197 minutes of dubbing, 42 survey responses or about 24 Syren videos on Starter, and about 720 minutes, 947 minutes, 205 responses or about 84 Syren videos on Pro. Seats sit beside the pool as a plan attribute, '1 editor, 3 guests' on Starter and '1 editor, 5 guests' on Pro, and Pro's upgrade adds capability: '5 Personal Avatars', 'Branded video pages' and 'Interactive videos'.

What does Synthesia's pricing page do well?

  • Each paid card converts its credit pool into four concrete outputs, minutes of video, minutes of dubbing, survey responses and Syren videos, before the feature list
  • Struck-through monthly prices sit above the annual rate with the yearly total printed, '$168 billed yearly' and '$708 billed yearly'
  • 'Try for FREE or Purchase now' gives trial-first and buy-now paths on the same card
  • The 'Compare plans' table prints add-on prices inline, 'Paid add-on ($1,000/year)' for Studio Avatars
  • The FAQ prints a credit rate for every product, from '350 credits per response' for surveys to '80 credits with lip-sync, 40 without' for dubbing

What does Synthesia's pricing page reveal about its pricing strategy?

  • A free allowance runs under every plan, with 10 included minutes and 3 included survey responses each month, so paid credits read as pure expansion capacity
  • Credit levels inside Pro turn one plan into a volume ladder, letting a team scale spend without changing features
  • One credit currency spans video, dubbing, surveys, Syren, B-roll and interactive avatars, so new products join with a rate and no new price list
  • Syren is counted in finished videos on the cards, an output unit that sits close to the outcome the buyer wants
  • Roleplay appears as a session allowance per tier in the comparison table, so practice capacity is packaged into the plans that carry the credit pool

Questions about Synthesia pricing

How much does Synthesia cost?

Synthesia's pricing starts at $14/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales.

What pricing model does Synthesia use?

Synthesia prices with credits, combined with flat-rate tiers. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at small businesses.

Does Synthesia have a free plan?

Yes, Synthesia has a free plan. Paid plans start at $14/mo.

Does Synthesia offer an annual discount?

Yes: Up to 4 months free. A toggle on the page switches between monthly and annual prices. The listed prices start at $14/mo. Terms for the plans priced through sales are set with the sales team.

How is Synthesia's pricing page laid out?

The page shows 4 plans, highlights Pro, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 7 things it does well and 7 insights into the pricing.

How are Synthesia credits consumed for video, dubbing and surveys?

Synthesia uses credits when something is generated, and video is charged "based on the avatar footage generated, not the length of the finished video". A typical finished minute uses about 100 credits, and dubbing costs "80 credits with lip-sync, 40 without" per minute of video dubbed. Surveys use "350 credits per response" after the 3 responses included every month, and building and publishing a survey is free.

What happens when I go over my Synthesia plan's limit?

According to the pricing FAQ, "Video creation and survey response collection pause until your plan renews". To keep going right away, you can buy extra credits from Plan & billing or move to a plan with more credits. On Pro you can simply choose a higher credit level, and "Credits you buy separately are valid for 12 months".

How many Syren videos do Synthesia plans include?

The Starter card lists Syren at up to about 24 videos and the Pro card at up to about 84 videos, both drawn from the plan's credits on top of the free allowance. The comparison table adds Syren promo credits, from "1,000 credits, limited time only" on Basic to "2,000 credits per user, limited time only" on Enterprise. Syren videos run "Up to 3 minutes" on every plan.

From the page as captured November 2, 2026. Current prices are on synthesia.io