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A field guide to pricing pages.

The Pricing Atlas is a reference library of the pages where leading SaaS companies turn products into revenue. Every page is captured full-length at desktop width, so you see the whole argument a company makes, from the hero to the FAQ, exactly as a buyer would.

Each capture carries a read of the page by our in-house strategist and a set of annotations pinned to the screenshot. Filled notes mark practices worth borrowing. Outlined notes go under the hood: what a choice reveals about how the company prices.

Pages
167
Captured
November 2026
Filters
Pricing model, industry, motion, buyer, page features

Made by Orb, the platform to plan and build revenue.

Full-page screenshot of the Asana pricing page

Captured November 2, 2026 at 1440px wide. The page continues below the crop (9,425px in total).

Asana plans and prices

PlanPriceBilling
PersonalFor one or two people managing personal projects.$0Free forever
StarterHighlightedFor small teams and professionals that need to track their projects progress and hit deadlines.$10.99Per user, per month billed annually
AdvancedFor growing teams that turn goals into actionable projects, plan team capacity, and keep decisions moving.$24.99Per user, per month billed annually
EnterpriseFor organizations that scale work across departments with security built in.Contact sales for pricing

As printed on the page captured November 2, 2026.

How does Asana pricing work?

The base metric is the user: Starter is $10.99 and Advanced $24.99 'Per user, per month billed annually', Personal is '$0 Free forever' for '2 users', and Enterprise reads 'Contact sales for pricing', with Enterprise+ adding 'SIEM integration, data residency, audit logs and dedicated workspaces'. AI is metered on top. Under 'Asana AI included:' each card lists 'AI Teammates and Asana Dash' and 'AI Studio' as underlined entries, and the page text gives the allowance behind them: 'Includes 5 requests per user per month, up to 50 requests per account' on Starter and Advanced, 'up to 250 requests per account' on Enterprise, plus AI Studio credits of 50K, 75K or 200K per billing account per month. Agents do work on a user's behalf, so a request is a natural unit for that value.

What does Asana's pricing page do well?

  • The included AI allowance is stated in concrete units for every paid plan: 'Includes 5 requests per user per month, up to 50 requests per account'
  • 'No rate cards, no surprises' states one published rate per AI request, and 'Administrative tasks are included' narrows what is billable
  • Usage packs and Pay as you go sit side by side with the trade-off spelled out: $0.50 billed upfront for the contract term or $0.60 billed monthly with a spend cap
  • Seat boundaries are explicit: Personal is '2 users', and Starter adds 'No user seat limits' and 'Unlimited free guests'
  • Each add-on card states its eligible plans and pairs a buying CTA with 'Learn more', so a buyer sees at a glance which modules are self-serve

What does Asana's pricing page reveal about its pricing strategy?

  • Seats price the product and AI requests price the agent work, a two-layer model with one shared request pool per account
  • The spread between $0.50 prepaid and $0.60 on demand rewards commitment, and the on-demand path is a single per-request rate with a monthly spend cap
  • AI Studio runs on its own credit allowance per billing account, a separate meter for building custom workflows
  • Timesheets and Budgets sells to Starter, Advanced or Enterprise with 'Purchase now', while Compliance and Permissions management stay Enterprise modules behind 'Contact sales': expansion revenue split by motion
  • The 'Deliver real productivity for every team' band points to Asana Client Management and Asana Service Management, positioning the pricing page as the entry to a product family

Questions about Asana pricing

How much does Asana cost?

Asana's pricing starts at $10.99/user/mo. The page shows 4 plans, including a free plan, with the top plan priced through sales. Paying annually saves up to 18%.

What pricing model does Asana use?

Asana prices per seat, combined with usage-based pricing and credits. Buyers can sign up on their own or go through the sales team. Its plans are aimed mainly at mid-market companies.

Does Asana have a free plan?

Yes, Asana has a free plan. Paid plans start at $10.99/user/mo.

Does Asana offer an annual discount?

Yes, paying annually saves up to 18%. A toggle on the page switches between monthly and annual prices. The listed prices start at $10.99/user/mo. Terms for the plans priced through sales are set with the sales team.

How is Asana's pricing page laid out?

The page shows 4 plans, highlights Starter, and includes a comparison table and an FAQ. The breakdown above marks 14 points on it: 8 things it does well and 6 insights into the pricing.

How many AI requests are included in Asana's paid plans?

Starter and Advanced each include 5 requests per user per month, up to 50 requests per account, shared across AI Teammates and Asana Dash. Enterprise includes 5 requests per user per month, up to 250 requests per account. Each paid plan also carries its own AI Studio allowance of 50K, 75K or 200K credits per billing account per month. Administrative tasks with Asana Dash, like prioritizing your day or analyzing data in your Work Graph, "are included at no extra cost."

How much do additional Asana AI requests cost?

Asana sells extra AI requests two ways on Starter, Advanced, Enterprise, and Enterprise+ plans. Prepaid usage packs are "$0.50 per AI request, billed upfront", and those requests are yours for your full contract term with no monthly resets. Pay as you go is "$0.60 per AI request, billed monthly" with "No upfront commitment required" and the option to "Set a monthly spend cap". Both options include a live usage dashboard for visibility and control.

What add-ons are available for Asana plans?

Asana offers three optional modules, each billed separately on eligible plans. Timesheets and Budgets is "Available as an add-on to Starter, Advanced or Enterprise plans" and can be bought online with a "Purchase now" button. Compliance management and Permissions management are add-ons to the Enterprise plan, arranged through "Contact sales". Together they cover budget and time tracking, audit logs and security policies, and role-based access control.

From the page as captured November 2, 2026. Current prices are on asana.com